Audi brand

 

 

The Audi brand is one of the world’s fastest-growing premium brands and aims to establish itself as the leader in this segment. 2007 was another successful year for Audi. Not only was a further model series launched – the Audi A5 – but the brand also presented its new Audi A4 saloon, a worthy successor to its best-selling model.

 

The positive response to the new models was one of the reasons why deliveries to customers increased by 6.5% year-on-year to a total of 967 thousand vehicles. The Audi brand recorded rising sales on virtually all key markets. Deliveries to customers in the US passenger car market were 3.8% higher than in 2006.

 

The Audi brand increased its unit sales by 5.4% year-on-year to 1,200 thousand units (of which 966 thousand were Audi and Lamborghini vehicles). Demand increased in particular for the Audi TT Coupé, Audi TT Roadster, Audi A6 allroad quattro and Audi Q7 models. With a total of 2,420 vehicles sold, Lamborghini was up 20.3% on the previous year.

 

In 2007, a total of 978 thousand Audi vehicles were produced (+6.0%). In May 2007, the Brussels plant started production of the Audi A3 Sportback. Starting in 2009, the new Audi A1 will also be produced there. At the beginning of 2008, the Audi brand also commenced production at Aurangabad in India. Lamborghini produced 2,580 vehicles (+23.2%). The increase in the number of Gallardo* and Murciélago Roadster* models produced was particularly encouraging.

 

Consumption and emission data  

 

 

 

Owing primarily to the improved unit sales situation, sales revenue generated by the Audi brand increased by 6.0% to €33.6 billion in 2007. Operating profit amounted to

€2.7 billion, thus exceeding the previous year’s figure by 31.7%. The operating return on sales increased from 6.5% in 2006 to 8.0% in 2007. The figures for Lamborghini contained in those for the Audi brand also recorded positive growth.