Performance
Volkswagen - Das Auto
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It all began with the Beetle – the West German economic miracle and the rise of the Volkswagen Group to become Europe’s leading automobile manufacturer. The Golf not only reflected the aspirations of an entire generation, but also established itself as the Group’s international best seller. |
Volkswagen Commercial Vehicles speaks Turkish
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Serving customers means going more than halfway to meet them. Germany is now home to 15.3 million people of foreign extraction, of whom 2.7 million are of Turkish origin. Winning over these potential customers involves being familiar with their different mentalities, socio-cultural characteristics, habits and customs. |
Safeguarding mobility
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A car is far more than just the sum of its individual parts. Owning a car gives people the certainty of being mobile at all times. Whether they are on the way home or on the way to work, going shopping or going on holiday – car buyers are looking for mobility they can rely on. |
A gem of a brand
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Lamborghini has always been synonymous with outstanding technology and flamboyant design. This is because Ferruccio Lamborghini, who founded his legendary racing car manufacturer at the beginning of the 1960s, had his sights set on just one goal: to build the best sports cars in the world. |
Poised to become a world power
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India, the subcontinent of contradictions, can be seen as a challenge and an opportunity at the same time. Its rapid economic and population growth are creating new goods and services, but also a huge demand for energy. Meeting growing mobility requirements and the desire for social advancement will be of crucial importance. |