Business Development
Deliveries top 6 million vehicles for the first time
Global economic growth eased slightly in 2007. The Volkswagen Group benefited from the increased global demand for passenger cars, setting a new sales record by systematically continuing its model initiative.
GLOBAL ECONOMIC GROWTH SLOWS
The upturn in the global economy continued in 2007. However, it slowed in the second half of the year in many countries owing to the sustained high commodity and energy prices and the crisis on the US mortgage market. In total, global economic growth was 3.4%, compared with 3.7% in 2006.
North America
There was a marked decline in US economic growth, from 2.9% in 2006 to 2.2% in 2007. This was due above all to the crisis on the real estate market. The current account deficit remained high, although the dollar fell noticeably in value. Canada’s gross domestic product (GDP) grew by 2.6% (2.8%). The expansion rate of the Mexican economy declined from 4.8% to 3.2% owing to its heavy dependence on the USA.
South America/South Africa
The strong growth continued in the two largest South American countries, Brazil and Argentina. Brazil recorded 5.2% (3.7%) growth in GDP with only a moderate increase in inflation. The Argentinian economy grew at a rate of 8.4% compared with 8.5% in 2006. The high inflationary pressure was only slightly reduced. The rate of expansion in South Africa was 5.0%, marginally lower than the previous year (5.4%).
Asia-Pacific
Economic growth in the Asian emerging markets remained unabated in 2007. At 11.4%, China’s growth was once again up on the previous year (11.1%). By contrast, in spite of the weak yen and the very low level of interest and inflation, Japan only recorded GDP growth of 2.1% (2.4%). India continued its strong economic expansion with a growth rate of 8.8% (9.4%).
Europe
Growth in Western Europe slowed in the course of 2007. However, growth (2.7%) remained only marginally below the previous year’s level (2.9%). Average unemployment in the euro zone fell to 7.4% (8.3%). The euro reached new highs against the US dollar and the yen. The strong growth in Central and Eastern Europe continued (6.3%). Only Hungary recorded a sharp decline in its rate of expansion with 1.3% (3.9%).
Germany
The growth rate of the German economy declined from 2.9% to 2.5% in 2007. In spite of the strong euro, exports remained a key growth factor, while private consumption failed to gain momentum. Average unemployment fell significantly from 10.8% to 9.0%.
EXCHANGE RATE MOVEMENTS FROM DECEMBER 2006 TO DECEMBER 2007
Index is based on month-end rates, December 31, 2006 = 100
REGIONAL DIFFERENCES IN DEMAND FOR PASSENGER CARS
Global demand for passenger cars increased by 4.2% to 58.4 million vehicles in 2007. The South American, Central and Eastern European, and Asia-Pacific markets in particular recorded above-average growth rates. However, demand for passenger cars continued to fall in North America and especially in Japan. Overall, new passenger car registrations in Western Europe were on a level with the previous year. In the reporting period, global automotive production increased by 5.6% to 71.9 million units, of which 60.4 million were passenger cars (+5.5%).
North America
Demand on the North American market for passenger cars and light commercial vehicles was 2.1% lower in 2007 than in the previous year. Vehicle sales weakened above all in the US automotive market, which was affected by the crisis on the real estate market and other factors. Year-on-year losses were recorded by both the passenger car segment (–2.6% to 7.6 million vehicles) and the light commercial vehicle segment (–2.3% to 8.6 million units). In Canada, by contrast, sales increased by 3.0% to 1.7 million vehicles in 2007. On the Mexican market, sales volumes declined year-on-year for the first time since 2003, with demand falling by 3.5% to 1.1 million units.
South America/South Africa
The positive development of the South American automotive markets continued in 2007 for the fourth year in a row. In Brazil, vehicle sales rose to a new record level. A total of 2.3 million passenger cars and light commercial vehicles were newly registered (+27.8%), well above the previous high from 1997 (1.9 million vehicles). Total unit sales in the truck segment were also up on the previous year, increasing by 31.9% to 100 thousand units. By contrast, a total of 787 thousand vehicles were exported, 6.6% fewer than the figure for 2006. Demand for passenger cars in Argentina also reached a new high in 2007, increasing by 28.9% to 402 thousand units. However, the South African passenger car market declined by 9.7% year-on-year with total sales of 435 thousand vehicles.
Asia-Pacific
The number of new passenger car registrations in the Asia-Pacific region continued to rise in 2007. By far the greatest increase in demand was recorded by the Chinese automotive market, which grew by 927 thousand units to 5.1 million. This means that China has advanced to become the world’s second largest passenger car market, behind the US. In the world’s third largest market – Japan – there was a substantial fall in the number of newly registered passenger cars. The sales volume of 4.4 million passenger cars was 5.2% less than in the previous year. The strong growth on the Indian automotive market continued, with passenger car sales increasing by 16.0% to 1.2 million units.
ECONOMIC GROWTH
Percentage change in GDP
Europe/Remaining markets
In 2007, demand for passenger cars in Western Europe remained flat at 14.9 million vehicles, just 0.2% up on the previous year’s level. Further rises in fuel prices also led to an increase in the percentage of diesel vehicles sold, to 53.3% (51.3%). The Italian passenger car market benefited from the scrapping premium introduced at the beginning of the year. The other major markets recorded a mixed performance: while demand increased slightly in the UK and France, the volume of new car registrations in Germany and Spain fell year-on-year. By contrast, the number of new passenger cars registered in Central and Eastern Europe increased substantially. As was the case last year, there was strong market growth in Russia (+37.5%) and the Ukraine (+46.2%). The passenger car markets of Central European EU countries developed dynamically in 2007, notably in the two volume markets of Poland (+22.7%) and Romania (+23.3%). Sales of passenger cars in Turkey continued to weaken (–4.2%).
Germany
Demand for automobiles in Germany decreased by 7.6% to 3.5 million vehicles in 2007. While there was an increase in both commercial vehicle and passenger car registrations by business customers, there was a marked fall in demand for passenger cars among private customers. The main reason for the negative trend in the entire passenger car market (–9.2% to 3.1 million vehicles), besides general consumer reluctance, was the high number of vehicles purchased in the final months of 2006 prior to the VAT increase as of January 1, 2007. New registrations of trucks with a gross vehicle weight of up to six tonnes increased by 12.4% to 222 thousand units. Thanks to a record level of exports (+11.1% to 4.6 million vehicles), German manufacturers also reached a new production high of 6.2 million vehicles (+6.5%).
THE VOLKSWAGEN GROUP’S NEW MODELS IN 2007
In 2007, the Volkswagen Group again updated and expanded its model range. This now consists of well over 100 passenger car and commercial vehicle models in virtually all segments: from small cars to super sports cars in the passenger car sector, and from urban delivery vehicles to heavy trucks in the commercial vehicles sector. We will gradually move into new market segments, insofar as it is profitable to do so.
As regards the Volkswagen Passenger Cars brand, the most important new models launched in Europe over the past fiscal year were the “Cross” versions of the Touran and the Golf and, above all, the new Golf Variant and the Tiguan. The latter is set to assume a leading position in the rapidly expanding compact SUV class with its customer-oriented equipment features. In 2007, the Audi brand once again demonstrated its sporty side with the Audi R8, a sports car with a fascinating design, as well as with the new Audi A5 series.
VOLKSWAGEN GROUP DELIVERIES BY MONTH
Vehicles in thousands
In addition, Audi launched the impressive new Audi A4 saloon and Audi TT Roadster models. With the new Škoda Fabia Hatchback, Škoda presented a worthy successor to its successful volume model. SEAT premiered the SEAT Altea Freetrack, a vehicle with typical off-road qualities, as well as launching the sporty SEAT Leon Cupra*. This year also saw the Lamborghini brand showcase the Gallardo Superleggera*, which sets new standards in technology and sportiness. The Bentley brand presented the Bentley Continental GT Speed Coupé* – the world’s fastest four-seater, with 610 PS (449 kW). With the Caddy Maxi and its longer wheelbase, Volkswagen Commercial Vehicles presented a superior, contemporary solution for many transport problems in professional and private life. With the highly successful mobility packages, which have been further developed a number of times, Volkswagen Financial Services AG once again demonstrated its innovative contribution to the Group’s product range over the past fiscal year.
VEHICLE DELIVERIES WORLDWIDE
In fiscal year 2007, the Volkswagen Group delivered 6,188,959 vehicles to customers worldwide, thereby exceeding the 6 million sales mark for the very first time. This corresponds to a year-on-year increase of 7.9%. As can be seen from the chart shown on this page, the delivery figures for all twelve months of 2007 outperformed the same month in the previous year. All Group brands increased their sales figures; with the exception of SEAT, they also set new records. Especially encouraging growth rates were achieved by the Škoda and Volkswagen Commercial Vehicles brands, with 14.6% and 10.7% respectively. As well as this, our Bentley, Lamborghini and Bugatti brands generated impressive growth rates in the premium vehicle segments. The following table gives an overview of deliveries to customers by market and the respective passenger car market share in fiscal year 2007. Sales trends in the individual markets are as follows.
Deliveries in Europe/Remaining markets
In Western Europe, deliveries to Group customers increased slightly year-on-year. The majority of our vehicles –50.3% (54.2%) of the total delivery volume – were sold here. All Group brands, with the exception of the Volkswagen Passenger Cars and SEAT brands, exceeded their sales figures for 2006. Substantial growth rates were also recorded by the Eos, Phaeton, Audi TT Coupé, Audi A6 allroad quattro, Audi Q7 and Škoda Roomster models. Demand for the new Golf Variant, Audi A5, Audi TT Roadster, Škoda Fabia Hatchback and SEAT Altea XL models also increased. The Volkswagen Group’s share of the entire Western European passenger car market almost reached the high level of the previous year with 19.5% (19.8%), thus making the Group the continued market leader.
DELIVERIES TO CUSTOMERS BY MARKET1
| 1 | Deliveries and market shares for 2006 have been updated to reflect subsequent statistical trends. |
| 2 | Overall markets in the USA, Mexico and Canada include passenger cars and light trucks. |
WORLDWIDE DELIVERIES OF THE GROUP’S MOST SUCCESSFUL MODELS IN 2007
Vehicles in thousands
Our deliveries to customers in Central and Eastern Europe increased by 20.9% year-on-year. Particularly strong sales growth was recorded in Russia, Poland and Romania. The Golf, Touran, Jetta, Audi Q7 and SEAT Toledo models achieved the greatest growth rates in these markets. Demand for Group models in the Remaining markets was 1.3% higher than in the previous year.
Deliveries in Germany
In Germany, 1,055,037 vehicles were delivered to customers in the past fiscal year: a drop of 4.8% year-on-year. Besides general consumer reluctance, this decline was largely due to vehicle purchases pulled forward in the second half of 2006 prior to the VAT increase effective January 1, 2007. However, we recorded rising sales figures for the Eos, Phaeton, Audi Q7, Audi TT Coupé, Škoda Roomster and Škoda Superb models. The Golf, Passat, Audi TT, Touran and Multivan/Transporter models led the German registration statistics in their respective segments in 2007. The Golf continued to head the list of all new passenger car registrations in Germany. In total, we increased our market share to the record level of 32.7% (32.6%) during the reporting period, thereby further extending our market leadership.
Deliveries in North America
The Volkswagen Group’s sales figures in the US passenger car market were down slightly year-on-year (– 0.3%). However, the Golf, Audi A4 Cabriolet and Audi Q7 models recorded positive growth. In addition, the sales figures for the new Eos, Audi TT Coupé and Audi R8 models developed positively. There was also increased demand for Bentley brand models. Deliveries to customers in the Canadian market increased by 4.2%. This was due above all to the high demand for Golf models. In Mexico, we sold 2.3% fewer vehicles than in the previous year. However, demand for the Fox MPV, New Beetle and Jetta models was higher than in 2006.
Deliveries in South America/South Africa
Deliveries to Group customers in the main South American passenger car markets continued to increase. In total, sales in these markets increased by 29.9%. Deliveries increased by 32.0% year-on-year in Brazil due to increased demand for the Fox, Polo and Gol models. Sales of the Saveiro and T2 light commercial vehicles, included in the total deliveries number, increased by 31.9% in total. Demand for the heavy trucks (in the 5 to 45 tonnes weight classes) that are produced in Brazil increased by 30.8%. In addition, we delivered 6,761 (4,906) buses in this market.
In Argentina, the Volkswagen Group’s sales figures increased by 23.6% year-on-year, with the Fox, Gol, Jetta and Saveiro models recording the strongest growth rates. Although the Group’s market share fell to 25.8% (26.8%), it remained market leader in Argentina. In the area of commercial vehicles, we sold 3,223 (2,917) heavy trucks and buses here.
Deliveries of Group models in the declining South African market fell by 8.7% year-on-year. Nonetheless, demand increased for the Audi TT Coupé, SEAT Ibiza and Multivan/Transporter models. The Volkswagen Group’s market share therefore rose to 22.1%, further extending our market leadership.
Deliveries in the Asia-Pacific region
In the passenger car markets in the Asia-Pacific region, sales figures for Group models rose by 24.1% year-on-year. This sustained high level of demand for our vehicles was attributable above all to the Chinese passenger car market. The highest growth was recorded by the Polo, Jetta, Touran and Audi A6 models. In addition, the newly launched Škoda brand contributed to the success of the Group in China in 2007. Although the sales incentives by other manufacturers continued to put considerable competitive pressure in the Chinese market, the Volkswagen Group was able to extend its market leadership in 2007 with a market share of 17.8% (17.0%).
Deliveries to Group customers in Japan fell by 3.2% in total. Nonetheless, there was buoyant demand for the Touran and Eos models. Sales figures were mixed in the remaining markets in the Asia-Pacific region. In Australia, demand for Group models was especially high.
LEGAL FACTORS INFLUENCING BUSINESS
As with other international companies, Volkswagen companies are affected by numerous laws in Germany and abroad. In particular, there are legal requirements relating to development, production and distribution, but that also include for example tax, company, commercial and capital market law, as well as labor, banking and insurance regulations.
In particular, the VAT increase in Germany introduced at the beginning of 2007 had a negative effect on domestic vehicle sales in the fiscal year.
Reports on the investigations by the public prosecutor’s office in Braunschweig and the legal proceedings in connection with the incidents (front companies, embezzlement) in relation to which Volkswagen had filed criminal charges at the end of June 2005 had no significant impact on business to date.
The European Commission plans to end design protection for visible vehicle parts. If this project is actually implemented, it could adversely affect the Volkswagen Group’s genuine parts business.
ORDERS RECEIVED BY THE VOLKSWAGEN GROUP IN WESTERN EUROPE
In Western Europe (including Germany), demand for Group models in 2007 was far more muted than in the previous year, as was the case with the market as a whole. This is primarily due to the weak demand in Germany owing to the increase in value added tax as of January 1, 2007, and to the general reluctance of private consumers to purchase. This was also reflected in the level of orders received by the Group, which decreased by 2.3% compared with the previous year. Orders rose in the UK (+ 6.0%), Switzerland (+ 8.6%), Sweden (+ 7.7%) and Ireland (+ 7.3%).
In Western Europe (excluding Germany), there was a 2.0% rise in the level of orders for Group vehicles, with Volkswagen Commercial Vehicles (+ 11.8%) and Škoda (+ 7.1%) recording the highest growth rates.
At December 31, 2007, the Volkswagen Group held orders for 159,360 vehicles within Germany and for 276,490 units from the rest of Western Europe excluding Germany. This means that the level of orders was 12.1% higher than in the previous year.
SALES TO THE DEALER ORGANIZATION
In fiscal year 2007, the Volkswagen Group sold 6,191,618 vehicles to the dealer organization including the joint ventures in China, representing a year-on-year increase of 8.2%. The proportion of vehicles sold outside Germany increased from 80.9% in 2006 to 83.4% in 2007. This is for the most part attributable to the increased demand for Group models in China, Brazil and Central and Eastern Europe. In Germany, vehicle sales amounted to 1,030,113, a decline of 5.7% compared with the previous year.
At 745,488 units sold worldwide, the Golf was once again our biggest seller, accounting for 12.0% of Group sales. Substantial growth rates were also recorded by the following models: Suran (65.6%), Eos (60.9%), Audi A6 allroad quattro (52.8%) and Audi Q7 (25.9%).
In addition, the Golf Variant, Audi TT Coupé, Audi TT Roadster, Škoda Roomster and SEAT Altea models generated impressive growth rates, as did Lamborghini, Bentley and Bugatti brand models. Owing to recent or planned model changes and updates, there was a decline in sales of the Golf Plus, New Beetle, New Beetle Cabrio, Audi A4 saloon, Audi A4 Avant, Škoda Fabia Combi and SEAT Toledo.
PRODUCTION
In 2007, the Volkswagen Group produced 6,213,332 vehicles including the Chinese joint venture companies; this is an increase of 9.8% compared with the previous year. The efficiency of capacity utilization in our plants was improved above all by the strong demand for our new models. As a result of the positive volume sales growth in China, production figures for our Chinese joint ventures increased by 37.1% year-on-year to 956,002 vehicles. The production facilities of the Volkswagen Passenger Cars and Škoda brands also increased their output considerably. The share of vehicles manufactured in Germany fell slightly to 33.6% (34.2%). Average production per working day in our plants worldwide was 25,391 vehicles; this was 3.5% more units than the previous year. Production figures do not include the highly successful Crafter models produced in the Daimler plants in Düsseldorf and Ludwigsfelde.
INVENTORIES
Inventories held by Group companies and the dealer organization worldwide at the end of the reporting period were higher than at the end of 2006. This can be attributed for the most part to the increased business volume. Inventories were therefore at the level required to supply our customers.
NUMBER OF EMPLOYEES
In 2007, the Volkswagen Group, including the Chinese joint venture companies, employed an average of 328,594 people. A total of 175,206 employees worked in our companies in Germany, corresponding to 53.3% (52.9%) of the workforce. The Volkswagen Group had 310,156 active employees as of December 31, 2007. In addition, 9,847 employees were in the passive phase of their early retirement and 9,302 persons were in apprenticeships. The total number of people employed by the Volkswagen Group at the reporting date was 329,305. The 1.4% year-on-year increase is primarily due to volume-driven temporary hirings in Brazil, Mexico and China, and to initial consolidations (principally Autostadt GmbH and Din Bil Sverige Aktiebolag, Stockholm). A total of 168,737 people were employed in Germany (–0.1%).
SUMMARY OF BUSINESS DEVELOPMENT
In fiscal year 2007, the Volkswagen Group achieved all the goals it had set itself. It expanded its strong competitive position and delivered more than six million vehicles to customers for the first time in its history thanks to demand for Group models that exceeded the global automobile market trend. We also achieved our financial goals due to the positive market acceptance of our attractive model range and to the sustainable optimization of our cost structures.
The following table gives an overview of the targets for key figures in the reporting period and the extent to which they were achieved:
Detailed information on the key financial figures can be found in the chapter entitled “Net Assets, Financial Position and Results of Operations”.





