Wolfsburg / Barcelona, 2010-08-23
Ludger Fretzen to head Volkswagen, Audi and Škoda business in Spain
Ludger Fretzen (45) has been appointed CEO of Volkswagen-Audi España, S.A. (Barcelona) effective September 1, 2010. He is currently head of product marketing at the Volkswagen Passenger Cars brand in Wolfsburg. He moves to Spain to succeed Juan Manuel Baselga (61), who is taking retirement.
Ludger Fretzen joined the Volkswagen Group in 1991. He became sales manager for Scandinavia at Volkswagen Passenger Cars in 1993, moving to Group sales management in 1996. Fretzen was given responsibility for product strategy in the Marketing division in 1998. He has been in charge of global product marketing at Volkswagen Passenger Cars since 2000. Luca de Meo (43), Director of Marketing, Volkswagen Group and the Volkswagen Passenger Cars brand, will take on these duties in addition to his other responsibilities.
Juan Manuel Baselga has been with the Group since 1987, initially holding responsibility for central marketing and exports from Spain at the SEAT brand (Martorell). In 1991 he moved to Volkswagen-Audi España as sales director for Spain and was appointed CEO of the company, which manages the Volkswagen, Audi and Škoda brands in Spain, in 1993. He was in charge of SEAT sales in Spain from 1996 to 2004 before returning to the post of CEO at Volkswagen-Audi España in January 2005.
Ludger Fretzen joined the Volkswagen Group in 1991. He became sales manager for Scandinavia at Volkswagen Passenger Cars in 1993, moving to Group sales management in 1996. Fretzen was given responsibility for product strategy in the Marketing division in 1998. He has been in charge of global product marketing at Volkswagen Passenger Cars since 2000. Luca de Meo (43), Director of Marketing, Volkswagen Group and the Volkswagen Passenger Cars brand, will take on these duties in addition to his other responsibilities.
Juan Manuel Baselga has been with the Group since 1987, initially holding responsibility for central marketing and exports from Spain at the SEAT brand (Martorell). In 1991 he moved to Volkswagen-Audi España as sales director for Spain and was appointed CEO of the company, which manages the Volkswagen, Audi and Škoda brands in Spain, in 1993. He was in charge of SEAT sales in Spain from 1996 to 2004 before returning to the post of CEO at Volkswagen-Audi España in January 2005.