Beijing, 2011-04-04

Volkswagen to become “Friend of National Museum of China”

First E-Fleet worldwide provided for Museum Hopping

Volkswagen announced that its brand has become “Friend” of the recently reopened National Museum of China. As part of this sponsorship Volkswagen will launch its first electric vehicle fleet in Beijing. The fleet of Golf Blue-e-motion and Touareg Hybrid vehicles will run as a free shuttle service - named “Museum Hopping” - between the National Museum, the Palace Museum and the National Art Museum.
Dr. Karl-Thomas Neumann, President and CEO of Volkswagen Group China, said: “As a long-term partner in the Chinese automotive industry it is a special honour for Volkswagen to make a contribution to the National Museum of China, which shows the nation´s long historical and artistic tradition. In providing our first E-Fleet to the museum in Beijing we also want to show our strong engagement with the Chinese society.”
Volkswagen China has done a lot for the development of China, from supporting green education in schools to special road safety programmes. Between 2010 and 2015, Volkswagen will invest 10.6 billion Euros in China.“ The first E-fleet for the National Museum in Beijing shows our particular commitment to sustainable mobility in China”, said Neumann.
The “Museum Hopping” service is Volkswagen’s brand first step in promoting its electric vehicle fleet worldwide. China plays an important role for Volkswagen´s goal to become the leader in the global electric vehicle market by 2018. The country is Volkswagen`s largest market with sales in 2010 of 1.9 million vehicles.
The pilot fleet lets consumers experience E-vehicles first hand. From early April to mid-August 2011 the Volkswagen “Museum Hopping” fleet will provide a free transfer of about 12 kilometers from 9:30am to 5:00pm daily. The fleet departs from the east gate of the National Museum.