Audi is one of the world’s leading premium brands and has been part of Volkswagen Group since 1965. The company operates in more than 100 markets. In 2017, Audi delivered 1.87 million cars, setting a new record.
“Vorsprung” is the promise that Audi makes to its customers based on quality, visionary design and innovative technology. The company sees itself as a provider of sustainable, individual, premium mobility, delighting customers across the globe with its digital products and services.
In 2017, Audi presented the new Audi A8 at the Audi Summit in Barcelona. The luxury class limousine is the brand’s flagship and creates a completely new premium experience of comfort, sophisticated materials and superior design. The A8 is the first model Audi has developed for Level 3 automated driving.
Audi has set itself the target of becoming the leading brand for premium cars. To this end, the company is investing massively in the next few years in new technologies and models as well as building a new digital platform for customers. The strategy for 2025 focuses on the megatrends digitalization sustainability and urbanization. Key technologies like piloted driving, Audi AI, electromobility, innovative fuels or the fuel cell are part of that.
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