The Ateca boosts SEAT sales in 2016
- The brand concludes the year with 410,200 vehicles delivered, the best result since 2007
- Sales growth nears 30% since 2012
- The Leon and the Alhambra smash their all-time deliveries record
- Turkey, Austria, Poland, Sweden and Portugal, the markets making the largest strides
- SEAT has revamped 60% of dealerships with the new corporate identity
SEAT concluded 2016 with increased sales for the fourthconsecutive year. The carmaker delivered a total of 410,200 vehicles, which is 2.6% morethan in 2015 (400,000) and the best result since 2007. In the last four years, SEAT sales havegone up by 27.8%, which represents 89,200 more vehicles than in 2012 (321,000). The newAteca has spurred SEAT deliveries. 24,200 units of the company’s first ever SUV have beensold since it reached dealerships starting in July. Thanks to the successful launch of the Ateca,SEAT deliveries in the second half of 2016 stepped up by 5.3%.
The Ateca figures are complemented by growth posted by the Alhambra and the Leon. Bothmodels concluded 2016 with their highest ever sales results. Coinciding with its 20thanniversary, sales of the brand’s minivan saw double-digit improvement, increasing by 13.6%to stand at 30,700 units. In terms of the Leon, its sales went up by 3.0% to reach 165,000vehicles. This is the best sales result of the Leon since it was launched in 1999, and it is thebrand’s best-selling model. Furthermore, the Ibiza is reaching the end of its fourth generationwith a high sales volume and concluded 2016 with 152,000 vehicles delivered, which isslightly lower than the 2015 figure (-0.9%).
SEAT President Luca de Meo expressed his satisfaction with the results. “Our productoffensive has just begun, and for yet another year our performance has earned us positiveresults. The launch of the Ateca enables us to face upcoming future with optimism: it’salready the brand’s third pillar, and starting this year its contribution to sales is going to bemuch more noticeable”. Speaking about 2017, Luca de Meo said that “with the updatedLeon, the fifth generation Ibiza and the new Arona we set ourselves the goal of increasingour sales volume. 2017 is going to be a very special year for SEAT”.
320,000 vehicles delivered in Western Europe
SEAT sales in Western Europe reached 319,900 units, 2.2% more than in 2015 (312,800)thanks to momentum in markets such as Austria (+12.9%), Sweden (+31.3%) and Portugal (+17.0%). This is the best result in the region since 2007. SEAT also ended the year with apositive balance in five major European countries. In Germany, the brand’s largest market,sales went up by 2.5% to reach 90,000 units, while Spain came in second with 77,200vehicles delivered (+0.1%). The United Kingdom and France, SEAT’s third and fifth largestmarkets, improved by 0.5% totalling 47,400 and 22,500 vehicles respectively, while salesgrew by 3.9% in Italy, the company’s seventh largest market, with a total of 16,500 carsdelivered.
All-time sales records in Turkey and Israel
Growth in Poland (+22.0%), SEAT’s largest market in the region, and in Hungary (+11.1%)drove SEAT sales in Eastern Europe, with an overall 8.2% increase to stand at 28,200 vehicles(2015: 26,100). This is the highest sales figure in the region since 2008. In addition, SEATsales went up by 3.2% in the Czech Republic, where the company posted its best ever result.
In 2016, SEAT once again broke its sales record in Turkey and Israel. Turkey, the company’ssixth largest market, contributed more new volume after increasing by 41.7% to stand at19,700 vehicles, 5,800 more than in 2015. In Israel, SEAT grew by 6.2% and recorded a totalof 8,000 units sold. In addition, in Mexico, the brand’s fourth largest market, SEAT salestotaled 24,500 vehicles, 1.5% more than the previous year.
Furthermore, SEAT began its marketing efforts in Singapore and Mauritius in 2016, two newmarkets that join Moldavia and Palestine, which were opened up in 2015.
2017 will see SEAT’s product offensive continue, which was begun with the Ateca. ThisJanuary the updated Leon will be available in dealerships, followed by the Ibiza in the first sixmonths of the year, and subsequently the new Arona. The launch of the Ateca is having apositive impact on customer deliveries, as well as on the company’s financial results. In thefirst nine months of 2016 the company posted an operating profit of 137 million euros, afigure which is 11 times higher than the profit obtained in the same period the year before.
Updates to the dealership network
SEAT concluded 2016 with renovations completed on 60% of the brand’s network of morethan 1,700 dealerships and showrooms with the new corporate image. The new imageconveys a seamless link between SEAT’s corporate identity and brand design and symbolisesthe values of the company, creating an open, welcoming environment.