Volkswagen Financial Services bring Daimler on board as new investor for their premium used-car platform heycar
- Daimler Financial Services acquire 20% stake in Mobility Trader Holding GmbH
- Capital increase at the Berlin-based start-up to promote further growth
- Deal subject to approval by antitrust authorities
Volkswagen Financial Services have been able to secure Daimler's financial division as a partner and investor for their used-car platform heycar, which was launched with great success in October 2017. Daimler's financial engagement is taking place by way of a capital increase. On completion of the transaction, Daimler will hold a 20% stake in Mobility Trader Holding GmbH, which operates the heycar platform in the German market via its subsidiary Mobility Trader GmbH. Daimler Financial Services will then hold a seat on the advisory board of Mobility Trader GmbH and – as and when heycar expands beyond Germany – one seat on the advisory board of each additional international subsidiary. Both parties have agreed not to disclose the purchase price. The transaction is subject to approval by the relevant antitrust authorities.
Dr. Christian Dahlheim, Chief Sales and Marketing Officer of Volkswagen Financial Services AG, says: "We have clearly positioned ourselves with heycar right from the outset as a cross-brand quality platform for used cars from all automobile brands. We are therefore especially delighted that now Daimler is convinced enough by the heycar concept to become an additional investor and buy a stake in the venture. With this participation, heycar is continuing on its path of providing a high-quality and consistently customer-oriented alternative to platforms such as mobile.de and Autoscout24. We remain very open to further investors and believe that this attitude underpins our strategic claim to brand neutrality".
Franz Reiner, Member of the Board of Management for the Region Europe at Daimler Financial Services AG and CEO of Mercedes-Benz Bank AG, points out: "Used cars are increasingly being bought and financed online. Our strategic investment in heycar enables the further expansion of a cross-brand platform for manufacturers, dealers, automobile banks and customers where everything from the car purchase to financing and insurance cover can be offered from a single source."
heycar was founded in October 2017 as a premium platform for trading pre-owned cars that is both brand-neutral and focuses on collaboration with authorised brand dealers. Over 1,000 dealer groups of various brands are currently represented on the platform at around 3,000 locations with more than 300,000 vehicles on offer. The company's CEO is Markus Kröger.