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Volkswagen strengthens brand presentation in China: MEB roadmap, new models and new brand design

  • Volkswagen brand plans to deliver about 300,000 electrified models to customers in 2020 – the figure is to reach a million by 2025.
  • By 2023, 10 battery electric vehicles based on the modular electric drive toolkit MEB are to be launched on the Chinese market.
  • An SUV from the ID. family is to be the first MEB model in China – production start in one year
  • ID.31 to be produced by SAIC VOLKSWAGEN
  • The Volkswagen model offensive is to continue with the TACQUA SUV and the Viloran MPV – both equipped with high-efficiency internal combustion engines
Dr. Stephan Wöllenstein at the New Brand Design presentation in Guangzhou, China

The Volkswagen brand is boosting its e-mobility offensive in China. Next year, about 300,000 electrified models are already to be handed over to customers. The figure will then reach about one million by 2025. By 2023, the Volkswagen brand will offer 10 models based on the MEB modular electric drive toolkit on the Chinese market. In Guangzhou, the SUV study ID.Next, already on show at the IAA, gave a glimpse of the first model in the ID. family for China. Production of this model is to start at the end of 2020. The ID.3 will then be produced by SAIC VOLKSWAGEN at the new plant in Anting. This way, Volkswagen is also making its corporate goal clear in China: the brand is on its way to mobility with a net neutral carbon balance.

Dr. Stephan Wöllenstein, Member of the Board of Management of the Volkswagen Brand, and CEO of Volkswagen Group China and Volkswagen Passenger Cars in China, said during the New Brand Design presentation in Guangzhou: “We have given our brand a new look, a new character, a new corporate goal focusing fully on decarbonization and new cars. Volkswagen will continue to bring fascinating models onto the market – including cars with high-efficiency combustion engines. However, the ID.Next and ID.3 show that we are on the way to mobility with a neutral carbon balance with battery electric vehicles.

In order to achieve the ambitious targets, the Volkswagen brand will already be launching 10 electrified versions – plug-in hybrids and all-electric vehicles – of existing models on the Chinese market up to the production of the first ID. in China at the end of 2020.

The Volkswagen model offensive also includes high-efficiency internal combustion engines. Since the beginning of 2018, the Volkswagen brand has introduced a total of 14 new models including five new SUVs in China. In Guangzhou, the brand presented the compact SUV TACQUA, which is to be produced by FAW Volkswagen. A new model in the SAIC VOLKSWAGEN portfolio is the large MPV Viloran.


1 This vehicle is not yet for sale in Europe.