Interactive, young, playful: The Volkswagen brand exhibition “Driving Vizzions to Reality” at DRIVE in Berlin lets visitors test drive electric vehicles – and experience the I.D. VIZZION (concept car) up-close.
“Oh, that’s beautiful,” “cozy,” “a bit like out of Star Wars,” – enthusiastic visitors gather around the new flagship, the I.D. VIZZION: an electric sedan without a steering wheel that drives itself.
The I.D. VIZZION1 is at the heart of the Volkswagen brand’s new “Driving Vizzions to Reality” exhibition at DRIVE. Volkswagen Group Forum in Berlin. But there is also much more to discover there. For example “Batak pro,” an exhibit which, like reaction tests in motor racing, counts and tests how many light pulses the visitor can make in 60 seconds. You can marvel at the technologies of the future, kids can find fun and excitement in the play corner and you can use a track on the ceiling specially developed for the exhibition to express your opinion with colored balls – and that’s not all. Almost everywhere in the 650-square meter space there’s something blinking and flashing, and you can try, touch and participate as well as follow the countless doodles that characterize the graphic style of the exhibition and create an urban, friendly atmosphere.
Test drives possible
“We naturally want to inform our visitors about our technologies and products – but we want to do so in a playful and fun way,” says a beaming Birte Kühnhold, Live Communication Volkswagen AG, who curated the exhibition. “And we want to interact with our visitors,” adds Kühnhold. Which is why, for example, in July and August test drives with the Volkswagen e-Golf2 and the new Volkswagen Touareg3 will be possible. Starting in early August, indoor test drives with the Cityskater4 will also be possible – before that, too, albeit only with the aid of a computer simulation. The heart of the exhibition, the SUV crossover I.D. CROZZ5, will naturally be on display throughout the entire period.
“The Volkswagen brand is transitioning from an automobile manufacturer to a mobility service provider,” says Kühnhold, “and we want to show that with this exhibition.” The format has been well received by the first visitors. Colorful balls roll along the 160-meter-long ceiling installation, and the room trembles from the rebounding shots on the goal saved by the robotic goalkeeper; people wearing VR glasses drive through a virtual reality-Barcelona – and are especially delighted by the sedan without a steering wheel, the I.D. VIZZION.
“It’s just amazing!”
“I used to have a Beetle back in the fifties, when they still had double-clutching,” says one of the exhibition’s visitors as he looks around, marveling: “It’s just amazing what exists today!” But isn’t it all a bit uncomfortable, to get into this rolling living room and leave the control entirely to the technology? “It’s all the same to me; I’m used to taking the train,” says one woman. “I think it’s great. I’d love to be driven all around by it. I could read, work, maybe stream a series.” A young man says: “Well, when the technology is up and running, I guess it would be pretty pleasant!” It is clear people are looking forward to the future – when the I.D. VIZZION is rolling down the highways and byways.
- The exhibition will run through October 14 at DRIVE. Volkswagen Group Forum, Unter den Linden 21, 10117 Berlin.
- Open daily from 10 a.m. to 8 p.m.