On the eve of the IAA: Yesterday evening, some 1,500 journalists, fleet customers and VIPs from 62 countries experienced live what diversity, emotion and strong brands is all about. The venue for the unique experience was the Ballsporthalle in Frankfurt, just big enough to present the stars of the evening premiered by all Volkswagen Group brands. Martin Winterkorn and the brand chairmen impressively demonstrated the essence of Volkswagen: the model diversity ranging from the micro car to the exclusive limousine, from the economical family car to the sports car – a unique automotive series.

Each brand literally had its own stage and the opportunity to unveil its latest model and its own world to customers – and met with an enthusiastic reception from the guests.


Picture gallery


Walter Maria de'Silva, Head of Group Design, and Prof. Dr. Martin Winterkorn, Chairman of the Board VOLKSWAGEN GROUP


Volkswagen up! concept car


Rupert Stadler, Chairman of the Board AUDI AG; Audi A4


Detlef Wittig, Chairman of the Board Skoda Auto a.s.; Skoda Fabia Scout


Dr. Franz-Josef Paefgen, Chairman and CEO Bentley Motors, and Stephan Grühsem, Head of Communications VOLKSWAGEN GROUP; Bentley Continental GT Speed


Nick Mason, Pink Floyd, Stephan Grühsem, Head of Communications VOLKSWAGEN GROUP, and Erich Schmitt, Chairman of the Board SEAT S.A.; Seat Tribu


Stephan Winkelmann, President and CEO Automobili Lamborghini SpA; Lamborghini Reventón


Stephan Schaller, CE Volkswagen Commercial Vehicles; Caddy Maxi


Dr. Franz-Josef Paefgen, President Bugatti Automobiles S.A.S., and Achim Anscheidt, Director of Design Bugatti Automobiles S.A.S., Bugatti EB16.4 Veyron Pur Sang