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Audi

Ingolstadt Germany
Founded in 1909
91,333 employees

Audi is one of the world’s leading premium brands and has been a member of the Volkswagen Group since 1965. The company has production facilities in Ingolstadt and Neckarsulm as well as in 16 other international locations. In the first half of 2019, Audi sold 906,180 vehicles and achieved an operating return on sales of 8.0 percent. More than 20 market launches are expected in 2019. In the luxury segment, in particular, Audi is expanding its range of plug-in hybrids – for instance in the A7 and A8 series – as well as particularly sporty vehicles such as the SQ8 and the most dynamic model of the A8 family. The all-electric Audi e-tron and the Q8 will be available in China for the first time; the latest edition of the Q3 – an important model – will be launched in the USA. With the new “Consistently Audi” strategy, the company intends to play a key role in shaping the transformation to a new age of mobility. A central cornerstone of this strategy is to provide sustainable mobility for an environmentally conscious society. For Audi, this means offering in the medium term the best range of electric models among premium competitors and selling around one million electric cars per year by the mid-2020s. With its company-wide sustainability roadmap, Audi has also set itself the goal of gradually making the entire vehicle life cycle CO2-neutral by 2050 ‒ from production to use and including the recycling of Audi models. With the company-wide decarbonization process, the carbon footprint of all Audi vehicles is to be reduced by 30 percent by 2025 compared to the 2015 reference value. The world premiere of the Audi e-tron in September 2018 marked the kick-off for this ambitious plan. The SUV is Audi’s first all-electric model. In terms of comfort and space, it resembles a classic top-of-the-range vehicle. After charging for 30 minutes at fast-charging stations, the e-tron is ready for long-distance use. On track for the future, the company is stepping on the gas and investing around €40 billion in property, plant and equipment, and R&D by the end of 2023 alone. Of this, around €14 billion will be spent on electric mobility, digitization and highly automated driving. In order to finance the high upfront expenditures, Audi will systematically increase potential returns, for example by expanding its market position in the upper premium segments.

More on the Brand

To the Audi brand’s international website

Pictured Model Audi A6:  Consumption value combined in l/100 km: 7.2 - 4.0 | CO₂- Emission combined in g/km: 164 - 104 | Efficiency class: B - A

„What’s up, Audi?“

Welcome to the brand new YouTube show “What’s up, Audi?”

Test drives with the Audi e-tron prototype in the African desert. Model presentations from the Audi A1 to the R8. Information from Formula E and DTM. Looks behind the scenes in Development, Design and Production: The YouTube formate “What’s up, Audi?” shows what's going on at the four rings. Every two weeks, YouTube star Misha Charoudin and Connie Böhm from Audi Communications are presenting new models, current company topics and interesting guests in the show. Watch now!

May also be of Interest

Audi AG Annual Report

2018