Dr. Ing. h.c.F. Porsche AG is the most successful sports car manufacturer in the world and has been part of the Volkswagen Group since 2012. Today, Porsche maintains production sites in Stuttgart-Zuffenhausen as well as in Leipzig and produces cars at the Volkswagen plant in Osnabrück. In the reporting period, Porsche delivered 256 thousand sports cars, an increase of 4.0% on the previous year. Exclusivity and social acceptance, innovation and tradition, performance and everyday usability, design and functionality – these are the brand values of sports car manufacturer Porsche. The brand presented the new generation of the Macan in 2018. The SUV has been extensively enhanced in terms of design, comfort, connectivity and driving dynamics. The Porsche Communication Management with a 10.9-inch touchscreen enables access to new digital functions, such as intelligent voice control and the online navigation provided as standard. A high-performance sports car also made its debut: the Porsche 911 GT3 RS, which generates 383 kW (520 PS) and accelerates from 0 to 100 km/h in 3.2 s. Its top speed is an impressive 312 km/h. The new generation of the 911, which was presented at the end of 2018, will launch in 2019, once again setting standards in terms of exclusive sportiness. Intelligent controls and chassis elements as well as innovative assistance systems combine the uncompromising dynamism of the classic rear-engine sports car with the demands of the digital world. Porsche announced in 2018 that the brand’s all-electric model, previously known as the Mission E concept car, will be marketed as the Porsche Taycan from the end of 2019. The brand also presented an electricdriven crossover utility vehicle: the Mission E Cross Turismo concept study. Its strengths are the exciting design, striking off-road elements, and innovative display and control interfaces with touchscreen and gaze control.
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