The journey of the world-renowned Spanish car company began 70 years ago: SEAT was founded on May 9, 1950 and quickly brought mobility to the whole of Spain. Throughout its 70-year history, the company has demonstrated that it is capable of reinventing itself time and again and successfully overcoming challenges. SEAT has harnessed the power of change to transform itself from a pure car manufacturer into a robust technology and industrial company. An urban mobility hub was opened in the center of Barcelona in 2020 with CASA SEAT. The software development center SEAT:CODE was also further expanded and hired around 100 new employees. SEAT is the Group brand with Europe’s youngest customer profile and offers strikingly designed vehicles “Created in Barcelona.” In 2020, SEAT brought out the new Leon, the brand’s biggest seller. The vehicle impresses with a fresh design, clear lines, harmonious proportions and innovative lighting. The wide range of advanced drive concepts make the SEAT Leon even more efficient and for the first time, it offers PHEV and mild hybrid versions. In addition, the Leon is SEAT’s first vehicle with complete digital connectivity.
In the reporting year, 406 thousand SEAT and CUPRA vehicles were manufactured; a decrease of 31.3% yearon- year.