December 10, 2020 | 2:00 p.m. (CET)
As part of our strategy Together 2025+, we have reviewed and sharpened our brand positioning within the Volkswagen Group. This involved clarifying what our individual brands stand for and how the brands as well as their product portfolio will position themselves more effectively to achieve a stronger differentiation in front of the customers. Ultimately, clear Brand Positioning plays a significant role in exploiting profit pools and achieving the highest margins possible for each individual Brand, without eroding the performance of another Group Brand.
Volkswagen Group Presentation - Brand Positioning within Volkswagen Group
Wolfsburg, Presentation by Dr. Christian Dahlheim