2. Group
  3. Brands

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The Volkswagen Group is currently in the largest process of transformation in its history. With its strategy “NEW AUTO – Mobility for Generations to Come”, the multinational automotive company is striving to become one of the world’s leading software-driven mobility providers by 2030. To achieve that objective, it needs strong brands!

The Volkswagen Group has ten strong brands, which between them meet all mobility needs. They are divided into the brand groups ‘volume’, ‘premium’ and ‘sport’, are working transparently and independently for the common success of the group, and are developing their own global position and strategic alignment. At the same time, it is also important to continue to improve the degree of agility within the respective groups, as well as the synergies between the brands, in order to shape the future together. The differentiation results not only from the different products, but more than ever from their range of software and mobility services. The group only defines the key conditions.

In addition to its core brands, the Volkswagen Group can also rely on the support of strong companies and strategic partners in the fields of technology, digitalisation and mobility services, in order to accelerate the transformation into a technology group. The goal is to provide attractive, safe and environmentally-friendly vehicles and mobility services, today and in the future.

The Volkswagen Group and its brands act responsibly towards the environment, economy and society. By taking responsibility for future generations, the company is able to guarantee its stakeholders and customers better solutions for any mobility need.

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