CUPRA has a simple goal: to make emotional cars with great design and impressive performance. Sporty and provocative, passionate and sexy: the brand proves that electric cars don’t have to be boring and functional.
CUPRA is not afraid of challenging the status quo and does things that have never been done before. More than just a car brand, CUPRA creates emotional experiences on and off the road. Together with its dedicated fan base, the CUPRA Tribe, the brand stands for contemporary values and aims to inspire the new generation.
In just a few years, CUPRA has created an unstoppable force and is determined to lead a movement driven by emotion and ambition to shape a rebellious and electrified world.
*As of 2021 year end, includes both SEAT and CUPRA employees