And the dreams never fade away, even though or especially because the world is becoming more digital, more interconnected and at the same time more volatile. This is accompanied by changes in markets and the needs of customers. The world of work is becoming increasingly complex. Climate change is a driving force. Electromobility continues to gain ground. Porsche sees these challenges as an opportunity: “Looking into the future is always associated with uncertainty. This is precisely why it is important that our strategy gives us orientation and links major issues with concrete corporate goals. Our Strategy 2030 is an excellent basis for this,” says Oliver Blume, Chairman of the Executive Board of Porsche AG.
In concrete terms, the aim is to operate even more sustainably, to offer customers a comprehensive product experience, to operate profitably and to be a good employer. Our corporate strategy shows how this can be achieved. One thing is clear: Porsche wants to successfully shape the transformation. And so Oliver Blume says: “Porsche stands for freedom and independence – and the inner drive to achieve goals. Nothing has changed in this regard to date: We want to fulfill the lifelong dreams of our customers.”