The strategy “TRATON Way Forward” puts the following three elements in focus with the goal “Transforming Transportation”: responsible entrepreneurship, value creation and TRATON Accelerated. The TRATON GROUP wants to be an even more responsible company in all ways in the future. Decarbonisation and circular economy will play a leading role here. The second element of the new strategy is value creation. The focus is on sustainably increasing the value for the stakeholders of the TRATON GROUP. To this end, further sources of income and important markets are to be tapped. The third strategy element looks farthest into the future: with TRATON Accelerated, the company wants to actively shape transport and logistics in the future. To achieve this, TRATON is establishing new business models and partnerships that create added value in a world shaped by electrification, autonomous driving and connectivity.
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