“NEW AUTO”: Volkswagen reinvents itself
The world of mobility will change fundamentally by 2030: electric drive and fully-networked transportation with autonomous drive will determine how we move around in future. With the new Group strategy “NEW AUTO – Mobility for Generations to Come”, the Volkswagen Group will be a significant driver of this transformation and accelerate its realignment from vehicle manufacturer to a leading, global software-driven mobility provider. A company that is redefining mobility while also doing business climate neutrally and conscientiously. The guiding principle: the development of sustainable, connected, safe and tailored mobility solutions for future generations.
Strong brands and the automobile will continue to play a central role in individual mobility in the future. At the same time, the Volkswagen Group’s core product - the car - and the underlying business model are changing fundamentally. The sources of revenue will change gradually between now and 2030: from conventional combustion engine models to zero-emission electric cars, and from vehicle sales to software and mobility services, boosted by the key technology of autonomous driving.
With its “NEW AUTO” strategy, the Volkswagen Group is rigorously realigning itself and building up the new competencies this requires. In addition to software development and the capability for autonomous driving, this also applies to areas such as battery technology, battery recycling, charging infrastructure and mobility services.
With global revenues from mobility expected to double by 2030, the prospects are promising. Volkswagen will boost this potential via its strong brands and based on superior technology platforms, primarily in Europe, the USA and China.
“The car and individual mobility have a bright future. With its innovative brands and state-of-the-art technology platforms, Volkswagen is preparing to play a leading role in the new mobility world,” says CEO Herbert Diess.