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  5. SEAT sales grow by 18.7% in November

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SEAT sales grow by 18.7% in November

  • The carmaker delivered 40,400 vehicles last month, led by the momentum in Germany (+25.6%) and Spain (+19.8%)
  • With a month left to end the year SEAT has already surpassed the total volume achieved in 2016
  • Sales record until November in Germany, the UK, Turkey, Austria, Switzerland, Israel and the Czech Republic
  • The Ibiza, shortlisted for the prestigious Car of the Year Award in Europe in 2018

SEAT sales sustained their strong growth in November. The carmaker again surpassed the 40,000 unit barrier last month, delivering a total of 40,400 cars, which is 18.7% more than in the same month of 2016 (34,000). Once again, solid performance in Germany (+25.6%) and Spain (+19.8%) boosted the November results, in addition to other markets such as Turkey (+58.0%), Belgium (+30.0%), the Netherlands (+29.5%) or Poland (+29.1%).

SEAT’s global sales have gone up by 14.7% so far this year, with just one month left before ending 2017. From January to November, SEAT sold 435,500 vehicles, which is 56,000 more than in the same period of 2016 (379,500). With this result, the brand has already exceeded the sales figure achieved in all of 2016, when the year closed with almost 409,000 vehicle deliveries.

SEAT Vice-President for Sales and Marketing Wayne Griffiths pointed out that “in November, we maintained our October growth performance. We are finalising a very positive final quarter, which translates into an unbeatable end result for a year where we have become one of the fastest growing brands in Europe. Surpassing the sales figure of all of 2016 when there is still a month left before concluding the year is an excellent achievement, and one we have accomplished thanks to the extension and renewal of the range and the hard work carried out by the entire team and our dealer network”.

This sales increase has led seven of SEAT’s twelve main markets to post all-time record high sales figures for the January to November period. By countries, the brand grew by 14.8% in Germany, with a total of 94,900 vehicles sold; 18.3% in the United Kingdom (52,300), 13.4% in Turkey (19,400), 16.5% in Austria (16,600), 33.7% in Switzerland (9,400), 5.8% in Israel (8,300) and by 5.2% in the Czech Republic (7,800). Furthermore, Spain remains the brand’s second largest market behind Germany with 88,400 vehicle deliveries, which is 21.3% more than in 2016.

The Ibiza, a contender in the Car of the Year Award in Europe in 2018
For the first time in its history, SEAT has one of its very own cars – the Ibiza – rubbing shoulders with six other models as a finalist in the prestigious Car of the Year Award in Europe in 2018. The winner will be announced next March 8th at the 88th International Geneva Motor Show. This recognition comes in a very special year for SEAT. The company is about to continue with its biggest ever product offensive, which began in 2016 with the Ateca, and progressed this year with the Leon, Ibiza and the new Arona crossover. In 2018, SEAT will complete this offensive with a third SUV, seating up to 7 passengers.