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Audi in November: Deliveries remain down on last year due to exceptional situation

  • Around 132,650 deliveries in the month, down 16.7 percent
  • Highest November sales ever in China, exceptional effects continue in Europe
  • Audi interim CEO Bram Schot: “Laying down markers for the future in challengingphase”

Global deliveries of the Four Rings in November fell by16.7 percent year-on-year to around 132,650 automobiles. In Europe, extraordinary effectsdue to the switch to the WLTP test cycle along with the challenging phase-in and phase-outscenario as part of the Audi model initiative continue to affect sales. As a result, the companydelivered 33.9 percent fewer units in Europe last month than in the same month in 2017.Deliveries from the Ingolstadt-based automaker also fell 9.1 percent in North America onaccount of imminent model changeovers. By contrast, China continued to grow (+2.7%).Cumulative global sales since January were down 2.4 percent on the corresponding period of2017 at around 1,657,950 units.

“We are going through a very challenging phase for our company which is adversely affectingour operating business,” said Bram Schot, interim CEO and Board Member for Sales andMarketing at AUDI AG. “We are working intensely on the homologation of our engine/transmission variants and already have a sales portfolio running into three figures. At the sametime we are laying down important markers for the future with our model initiative.”

In China, the company set a new record-breaking figure. The brand’s current model rangeposted sales of 57,721 units in China in November, surpassing the same month of the previousyear by 2.7 percent. In the middle of the month, the Ingolstadt-based automaker celebrated its30th anniversary with local partner First Automotive Works (FAW) and set out joint plans for thefuture: Audi wants to increase its local portfolio to more than ten models through 2022. As earlyas 2019, the Audi Q2 L e-tron, the brand’s first electric car exclusively for the Chinese market,will go into production. Sales of the A4 L, another model developed specially for China, rosesharply in November (+20.3% to 13,842 cars). Audi in China has already delivered more than148,000 units of the A4L to customers in the year to date. In total, 597,451 customers(+13.0%) in the Middle Kingdom chose a model from the Four Rings in the period Januarythrough November – a new record-breaking figure.

In Europe, the challenging sales situation associated with the switch to WLTP and the ongoingmodel changeovers continues. Last month, Audi’s sales on the home continent fell 33.9 percentyear-on-year to around 43,850 units. In Germany, the company delivered 15,706 automobilesin November, a fall of 27.0 percent. Over the coming months this strained situation is set tocontinue. As such, AUDI AG expects sales figures to remain volatile. On full-year-guidance thecompany assumes global deliveries will be virtually on par with the prior-year level.

The sales figures for the United States total 17,082 automobiles, representing a decrease of11.0 percent. The model changeover for the A6, A7 and A8 full-size models is currentlyunderway. The Audi Q5 – the highly popular SUV in the U.S. market – bettered its 2017 referencefigure in November by 7.7 percent to 5,889 cars. The new Audi Q8, the latest model in theQ family, is also being received extremely well by customers following its launch in the UnitedStates: The premium manufacturer has delivered around 1,000 units of the full-size SUV todate. In total, the company has delivered 200,558 automobiles (+0.5%) to customers in theU.S. market since the start of the year, on a par with the high level of last year.

In Canada, the Four Rings saw demand grow in the past month, with 3,273 automobilesrepresenting an increase in sales of 11.8 percent. In the year to date, Audi Canada continues toperform well (+4.2%). In North America, the company closed last month with sales down9.1 percent overall; cumulative sales in the region since January were up 1.1 percent to around249,200 customers.