Volkswagen Group China achieves sales record in 2018
- Volkswagen Group China delivers 4.21 million vehicles in the Chinese Mainland and Hong Kong, outperforming the market and increasing market share.
- Dr. Stephan Wöllenstein: “Given the challenging market environment, we are extremely grateful for being the number one choice among Chinese customers and for their given trust. In the coming year, we are determined to play a major role in the high speed development of China’s automotive industry.”
Volkswagen Group China today announced deliveries for the year 2018: with its Chinese joint venture partners, SAIC VOLKSWAGEN and FAW-Volkswagen, the Group delivered 4.21 (4.18, +0.5 percent) million vehicles to customers in the Chinese Mainland and Hong Kong, including 196,300 imported vehicles. This record result saw Volkswagen Group China outperform the overall passenger car market.
“We have not only maintained our level of deliveries in a challenging market but also increased our market share. This performance reflects the trust and preference of customers in Group’s brands, as well as the increasing momentum of our SUV offensive. We see huge potential for the Chinese market. It is leading the way in the adoption of sustainable mobility, digitalization and new mobility services. At every step of this revolution, we will maintain our core focus: the needs of our customers,” said Wöllenstein, CEO of Volkswagen Group China and CEO of Volkswagen China Passenger Cars Brand. He added: “As the world’s automotive powerhouse, China remains our most important market. To stay at the forefront of auto development, we have to leverage the competencies and achievements that we have built up here in China.”
Full-year deliveries for the Volkswagen brand in 2018 totaled 3.11 (3.18, -2.1 percent) million in Chinese Mainland and Hong Kong. Following a challenging second half in 2018, the Volkswagen brand maintained its position as the clear number one choice for Chinese car buyers, expanding its market share. The year 2018 also marks a milestone as the 30 millionth Volkswagen was delivered to a Chinese customer. Under its Move Forward initiative, Volkswagen is speeding up its activities in China. This year will see the launch of another 5 new models – adding to the 9 from 2018 – to provide Chinese consumers even more choice.
In Chinese mainland and Hong Kong, Audi once again closed the year with a new record-breakingfigure, with 663,000 automobiles sold representing an increase of 10.9 percent. The sales volumehas increased more than fivefold over the past ten years. In 2018, the Four Rings saw demandsoar for the locally produced premium models A4 L (+42.6% to 163,300 cars) and A3 (+12.7% to91,200 cars) in particular.
In the world’s largest sales market, the Czech manufacturer – ŠKODA delivered 341,000 (325,000,+4.9 percent) vehicles to Chinese customers.
Among the luxury brands, Porsche delivered around 80,100 vehicles during the 12 months inChinese Mainland and Hong Kong, an increase of 12 percent and maintaining China’s position asPorsche’s strongest individual market.