New Brand Design for Volkswagen Commercial Vehicles
- Heinz-Jürgen Löw: "The right time for a new brand design"
- Brand logo and marketing and communication are being modified
New logo and new digital customer experience: Volkswagen Commercial Vehicles (VWCV) is activating its new brand design – in line with the Volkswagen Passenger Cars brand.
People are the focus. Never before has the Volkswagen Commercial Vehicles brand been closer to its customers: "We are introducing the new update of the T6 right now. More digital, connected and contemporary than ever," says Heinz-Jürgen Löw, Member of the Board of Management for Sales and Marketing. "Since the beginning of this year, VWCV has taken on responsibility for the ID. BUZZ, which, to me, is the most emotionally appealing vehicle of the ID Family. There could not be a better time to introduce the rebranding of VWCV than right now."
Tobias Volkmer, Head of Marketing and Product Marketing VWCV: "Our marketing is becoming more digital and connected. We are on the move, intending to reach our customers quickly and with an emotional connection." VWCV was fully integrated into the development process for the rebranding of Volkswagen. Volkmer continues: "In this adaptation, we very much focused on developing an interpretation that fits our target groups ideally. Above all, authenticity plays a greater role here than ever before."
The transformation is becoming more visible day by day: everything is progressively being adapted to this new direction – from our visual language to the entire corporate design of all our print products, our online presence, the branding of our retail partners, and finally our actual brand logo. This underscores the transition of our brand from that of a classic carmaker that manufactures light commercial vehicles to a contemporary provider of future mobility solutions.