Together with its cultural partners Volkswagen is striking out into new creative online channels
- Online editions of Volkswagen ART4ALL from Wolfsburg and Berlin
- April 29 – American artist Barbara Kasten joins Andreas Beitin, director of the Kunstmuseum Wolfsburg in a live talk
- May 7 – documenta artist Nevin Aladağ in conversation with curator Sven Beckstette, Hamburger Bahnhof – Museum für Gegenwart – Berlin
- Successful digital alternative – Karajan Music Tech Conference on April 3 with 30 panel discussions
Due to the corona crisis Volkswagen and its cultural partners have changed joint real-world events into digital formats. The respective second joint issues of the new online editions of Volkswagen ART4ALL together with the Kunstmuseum Wolfsburg and Hamburger Bahnhof – Museum für Gegenwart – Berlin have since moved to the Facebook and Instagram channels of the partners.
On April 29 at 6 pm, the monthly event Volkswagen ART4ALL will take place as an online edition. Andreas Beitin, director of the Kunstmuseum Wolfsburg will meet in an Instagram live talk with the artist Barbara Kasten. Followers are invited to join interactively and can share their questions to the American artist directly in the livestream. Her present exhibition in the Wolfsburg museum has been already recorded in a virtual tour which is available at:
On May 7, the online edition of Volkswagen ART4ALL from the Hamburger Bahnhof in Berlin will present the work of artist Nevin Aladağ on the social media channels of the museum and of Volkswagen. Sven Beckstette, curator at Hamburger Bahnhof – Museum für Gegenwart – Berlin will introduce the artist, who has shown at the documenta and is collected by the museum, and will host an in-depth conversation as a YouTube podcast.
A successful example of how to turn an audience-based event from the world of music into a digital version is the Karajan Music Tech Conference, which the Karajan Institute and Volkswagen have realized together for the fourth year in a row. Due to the corona crisis this year´s conference took place online: more than 30 panel discussions and key notes were broadcasted as a livestream from two virtual stages. More than 2,000 visitors joined the conference virtually on April 3.
Peter Wouda, Design Director at Volkswagen Group Future Center Europe, was part of an interdisciplinary panel focusing on ecology, mobility and urbanity. Together with experts from the areas of business, the arts and architecture the panelists discussed how cultural and other institutions would be able to deal with the aftermath of the corona pandemic. “The present situation is driving digitization and delivering new approaches to future mobility. These responses will not, and cannot, be developed solely by the automotive industry. It was fantastic that experts from so many different areas were able to come together digitally – and with no need to travel,” Wouda commented about his conference experience.
“It is crucial for us and our collaborating partners in the present situation that we not only reach out with our cultural programs to our regular audience,” Benita von Maltzahn, Head of Cultural Engagement Volkswagen, points out. “We also want to seize the opportunity to generate new interest for our projects worldwide based on creative and innovative online tools.“