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Driven by German Design

An extremely fascinating picture

Ubiquitous in everyday life, design is one of the most tangible forms of art. At the same time, it is a reflection of many things – aesthetic innovations, technological progress, artistic courage, and social change. This is why the interplay of form, material, expression and use draws an extremely fascinating picture of culture.

Art and culture as ambassadors between nations

In “Driven by German Design” Germany presents its design craftsmanship and calls for dialog between cultures. The exhibition is part of a year of culture in which the Qatar Museums is focusing on Germany. As a partner in the year of culture, Volkswagen Group is particularly involved in the multimedia design show that can be viewed at the Al Riwaq Gallery in Doha from October 2017 until January 2018. Under curator Martin Roth a multifaceted exhibition concept was developed that makes the spectrum of the design and the processes of design development accessible to visitors in one place for the first time. Roth sadly passed away during the final stages of the show’s development, leaving behind a legacy. It demonstrates his determination to make art and culture ambassadors between nations – a vision that was a common thread throughout his internationally respected career.

An extraordinarily detailed insight into the topic of design

For “Driven by German Design” Volkswagen Group became the network partner that encouraged interaction between design experts, scientists and artists, which helped realize this fascinating exhibition. Large numbers of studies and design concepts will be unveiled to the public for the first time, giving an extraordinarily detailed insight into the topic of design.

From the architecture to product design to graphic design, the show brings completely different design disciplines to life and draws consistently illuminating parallels with artistic forms of expression. Over 400 exhibits will be displayed that were loaned specifically for this show from the Vitra Design Museum, Porsche Museum, Neue Sammlung in Munich, Museum für Kunst und Gewerbe Hamburg, Museum für Angewandte Kunst in Frankfurt, Südwestdeutsches Archiv für Architektur und Ingenieurbau in Karlsruhe as well as from the designers themselves.

Last but not least, automotive development provides some of the best-known testimonials of German design. Developments by German vehicle designers have left their mark all around the world, which is why they are a particular focus in “Driven by German Design”. In a design lab which was co-developed by Volkswagen Group, visitors can try out design techniques and thus hone their own creative perception. The difficulty of the path leading to production will also become clear when designers report in the exhibition area on drafts that did not make it beyond the prototype.

There will be further discourse with students and visitors to the exhibition at talks and workshops held by Stefan Diez, industrial designer and professor at the Kassel School of Art, Professor Lutz Fügener from the Pforzheim University of Applied Sciences, Dr. Mateo Kries, Director of the Vitra Design Museum, Brigitta Homburger, lecturer at the College of Arts in Berlin, and Peter Wouda, Head of the Volkswagen Future Design Center in Potsdam, during the run of the exhibition in Doha with support from Volkswagen Group. In addition, Volkswagen Group sponsored the development of teaching materials for teachers and the preparation of a German Design Glossary.

Credits: Andreas Greiner-Napp / Gerhardt Kellermann