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Volkswagen We: The digital ecosystem

Volkswagen We

Volkswagen We is the name of the platform that includes individual services such as We Deliver or the We Park app. This means that Volkswagen always has its eye on the big picture when it comes to digital services.

As a product owner at Volkswagen We Romy Reincke works on the future of mobility.

All services are designed to meet specific customer needs, but at the same time they are also part of an interactive network. Today, mobile connectivity not only links the driver and car with the Internet, it also connects drivers and cars with one another. The Volkswagen We modules will deliver on that, too – at the latest by the time the Volkswagen ID is launched. The Volkswagen We universe will also encompass the service packages offered by Volkswagen Car-Net: Security & Service (automatic emergency call), Guide & Inform (traffic info), e-Remote (real-time info for e-models and hybrids) and App-Connect (smartphone integration).  

"Shaping mobility together" is the motto of Volkswagen We. Volkswagen Connect, Car-Net, We Deliver and We Park are the first services that have been developed in-house.

Next steps for Volkswagen We: We Deliver will undergo trials in more cities in 2018. In the near future, We Park is to be rolled out across Europe and also made available for parking garages. In addition, the VW Connect vehicle data app, currently available in Spain for example, is also to be launched in other countries. The new cosmos is filling up nicely.

Volkswagen We is the name of the platform that includes individual services such as We Deliver or the We Park app. This means that Volkswagen always has its eye on the big picture when it comes to digital services.

That's my job: Product Owner @ Volkswagen We

Services for the mobility of the future

To take account of the transition in the automotive industry, all brands in the Volkswagen Group will sooner or later offer their customers such platform solutions. Although the positioning will vary, all of these platforms will be based on the idea of an overarching system architecture.

What features belong to a digital ecosystem?  

  1. User-ID

    The user ID is the log-in, the digital fingerprint, the unique code that gives a customer access to the ecosystem. And you do not need to buy a car from Volkswagen to be issued with a user ID. The goal for the future: an ID for every brand in the Group.

  2. Digital key

    Anyone with a user ID can use one – or several – digital key(s) via a smartphone. There are many situations where that not only comes in very handy, but also brings with it convenient additional functions. You want to lend your car to someone? You want the trunk to be opened to take delivery of some- thing? Everything is possible – uncomplicated and mobile.

  3. Vehicle settings

    Personalization via user ID can turn a strange car into your own vehicle at the swipe of a smartphone. Infotainment system settings, seat position, heating and ambient lighting configurations – all just the way you like them in the other car thanks to the ecosystem.

  4. Vehicle features

    In the future it will also be possible to purchase and manage additional functions and special features for mobile use via the ecosystem accounts. That makes it easy to transfer certain assistance systems, infotainment content, and apps to other models in the Group portfolio.

  5. Digital services

    External ecosystem networking begins when external services become involved. The new Volkswagen We services are a good example. The We Park app is vehicle independent, We Deliver is an interface with cooperation partners. And the future has only just begun.