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MOIA now in public operation

It is a Germany-wide premiere: Today, July 30th, MOIA starts the ride sharing offer in Hanover. It closes the gap between individual mobility and public transport.

140 drivers, 35 vehicles, 90 square kilometers: What starts today, on 30 July 2018 in Hanover, is without exaggeration a milestone in public mobility for residents and visitors of the trade fair city. But not only that - it is also unique in Germany and thus a premiere: MOIA, an independent brand and subsidiary of the Volkswagen Group, is now starting regular operation of its so-called ridesharing offer after exactly 300 days of testing.

MOIA sees itself as a link between individual mobility and public transport. The Volkswagen Group's services are thus seamlessly integrated into the city's traffic mix. 35 vehicles, 140 drivers and an intelligent algorithm provide a new mobility experience for Hanoverians and guests over an area of 90 square kilometres.

Half of all trips already shared in test phase

The test phase has already shown that Ridesharing's services work well in Messestadt. "Even with a small fleet of only 35 vehicles and 3,500 test users, around half of all trips were shared," says Robert Heinrich, COO of MOIA. The test users have so far provided numerous suggestions and feedback during the total of 230,000 trips, thus further developing the system. Now it is a matter of convincing the public of the attractiveness of the offer.

"Even with a small fleet of only 35 vehicles and 3,500 test users, around half of all journeys were shared."

Robert Heinrich COO of MOIA

The focus is on reliability, safety, convenience and fast operation tests. At the same time, the app and pooling algorithms will be refined to offer even more journeys and thus further reduce traffic.

Fleet to be increased to 250 vehicles by summer 2020

The operating permit issued by the city of Hanover initially applies to up to 150 vehicles. MOIA will gradually increase its fleet to this number. This will give Hanover Germany's largest ridesharing fleet. Depending on the results of independent accompanying research, in which the effects of the new offer on public transport interests are to be investigated, MOIA can expand the fleet to up to 250 vehicles from summer 2020.

  • These are the most important innovations at the start:

    1. The business area initially covers 90 square kilometres and, unlike the test operation, will be expanded to include the areas of Waldheim, Stöcken and Maschsee. Further areas of Hanover are to be gradually added.
    2. In addition to the 3,500 already active test users, MOIA is now inviting a further 15,000 users to the new mobility offer. These were interested parties who had applied for the test operation since October 2017, but had not yet been accepted. With a growing fleet size in the second half of 2018, MOIA will then be available to all Hanoverians until the end of the year.
    3. The MOIA app will be available free of charge from July 30 on the Google Playstore and Apple's Appstore. All interested citizens of Hanover are invited to download the app and register as customers. In order to prevent an overload of the system in the first weeks, the activation for the booking of MOIA journeys takes place step by step. Registered customers are automatically notified as soon as they have been activated for booking trips.
    4. MOIA will offer at least 50 percent of the fleet in Hanover by the end of 2020. MOIA will use exclusively electrically powered vehicles in the state capital until 2022.
    5. The test phase has now ended; applications for the test operation are no longer possible.

Fare depends on the market - but always absolutely transparent

From today (30 July 2018) a regular fare will be charged for journeys with MOIA. This lies between the price of public transport and that of a taxi. It depends on the distance as well as the day of the week and the time. However, the fare may vary depending on supply and demand. 

"Hanover is the first city in which we want to become an integral part of public mobility."

Ole Harms CEO of MOIA

To give customers maximum predictability and transparency, the fare is always displayed in the app before the booking is completed. This allows customers to decide whether or not they want to book the trip at the displayed price before they start their journey. The displayed fare does not change after the start of the journey.

"Hanover is the first city in which we want to become an integral part of public mobility. Together with the city and all other mobility providers, we want to convince people of more sustainable mobility without their own cars and reduce the number of privately used cars on the road in the medium term," says Ole Harms, CEO of MOIA.