The automotive industry is facing what is probably the greatest transition in its history. Volkswagen AG is therefore hitting the ground running with its e-campaign. “With its strategy, the Volkswagen Group has set itself the target of increasing the pace of innovation. We are focusing on the future fields of mobility with our investments, and are consistently implementing our strategy,” says Herbert Diess, Head of the Board of Management of Volkswagen AG. Last week, the supervisory board confirmed its strategy. Among other things, Germany is being substantially developed as a production site in the area of e-mobility.
With the “Roadmap E” Volkswagen AG is consistently promoting e-mobility. By 2025, up to a quarter of its turnover is to be produced by battery-driven vehicles alone. With the Modular Electric Drive System (MEB) and the Premium Platform Electric (PPE), the Group is developing two new platforms specifically for e-cars, which form the technological basis for the future electric fleet. In addition, the company Ionity, co-founded by Volkswagen, is setting up a Europe-wide network of fast-charging stations for e-cars along the motorways. 400 stations are to be built throughout Europe by 2020.
In the next five years, it will invest nearly 44 billion Euros in future topics such as electric mobility, autonomous driving, new mobility services and digitalization. This corresponds to around a third of its total investments in the planning period between 2019 and 2023.
Fit for the future
Sechs Milliarden Euro investiert allein die Marke Volkswagen bis Ende 2022 in die Elektromobilität – den Großteil davon in die deutschen Standorte. Mit dem Volkswagen ID. beginnt 2020 eine neue Ära. Der ID. ist das erste Auto auf Basis der neuen Elektro-Plattform MEB, kann Reichweiten bis über 550 km (WLTP) darstellen und wird zum Preis eines heutigen Golf Diesel auf den Markt kommen. Der ID. wird ab 2019 in Zwickau gebaut, gefolgt von vielen weiteren Modellen, auch von Audi und SEAT. Weitere MEB-Werke entstehen gerade an den chinesischen Standorten Anting und Foshan. Auch in Emden und Hannover stellt Volkswagen auf die Produktion von Elektrofahrzeugen ab 2022 um. Damit sorgt das Unternehmen auch für eine nachhaltige Zukunftsperspektive für beide Standorte. Zwickau, Emden und Hannover werden zum größten E-Produktionsverbund Europas.
"We want to take e-mobility out of its niche and make the e-car affordable for millions of people. This is based on large scale and efficient production," says Thomas Ulbrich, Member of the Board of Management of the Volkswagen Brand responsible for e-mobility. For this reason, the German location will be decisively expanded - above all the Zwickau plant with an annual production capacity of 330,000 electric cars. In the future, electric small cars and sedans from several brands will be assembled in Emden, while the Hanover plant will focus on ID. BUZZ family alongside conventionally driven vehicles. Sales of 150,000 e-automobiles are planned for 2020, and by 2025 this figure is expected to rise to more than one million worldwide.
Becoming even more efficient
In order to continue to finance the transformation process from its own resources, Volkswagen is making every effort to improve efficiency and earnings. By 2025, Volkswagen Group production aims to increase its productivity by 30 percent. At the same time, the environmental impact – following large improvements over the past years - of the factories is to be reduced by approximately half. “We have set ourselves clear and ambitious targets,” says Oliver Blume, Member of the Board of Management of Volkswagen AG and responsible for Group production. “The production must present a strategic competitive advantage for the Volkswagen Group.” Frank Witter, Member of the Board of Management responsible for Finance and IT, said: “We will stick to our investment and cost targets with focus and discipline and will consistently continue along the path we have forged.” Both the real investment and the research and development cost ratios in the automotive Group division are to be further reduced and from 2020 should both reach the competitive level of six percent.
Worldwide e-campaign starts in Germany
The e-car for everyone. This is core message behind the Volkswagen brand’s E-Offensive. It will ensure that progress and innovation are achievable for large numbers of people. “That’s how it was with the Beetle, that’s how it is today with the Golf, and this will also apply in the future to the fully connected electric cars of the new ID. family,” says Ulbrich. The compact Volkswagen ID., in particular, is to be affordable for everyone. All models in the ID. family are purely electric cars. They are based on the newly developed MEB, which optimally exploits the possibilities of e-mobility. MEB vehicles offer greater ranges, more room and a large variety of new digital services.
e-mobility: From the ground up
In Zwickau, Volkswagen is pushing ahead with a pilot project: the world’s first transformation of a large automotive plant – from today’s 100 percent combustion engines to tomorrow’s 100 percent electric vehicles. From the end of 2019, the compact Volkswagen ID. will be the world’s first production vehicle on an MEB basis to roll off the production line here, while the ID. CROZZ will follow soon after. By the end of 2020, exclusively MEB electric cars will be built in Zwickau.