The Volkswagen brand is to significantly improve its earnings performance in the coming years in order to finance investments in future technologies from its own resources. To this end, the model portfolio is being streamlined and the number of variants reduced.
At the same time, the company plans to increase the productivity of its plants. The platform orientation of vehicles will be expanded. Optimizing material costs is to contribute significantly to achieving the target return – without detracting from product substance. Administration processes will become even leaner. “We must force the pace of our transformation and become more efficient and agile,” Ralf Brandstätter, the Chief Operating Officer (COO) who directs the brand’s day-to-day business, said at a news conference in Wolfsburg. “We cannot let up in our efforts and must realize further substantial improvements. What we have achieved so far is still not enough.”
“We cannot let up in our efforts and must realize further substantial improvements."
€9 billion for e-mobility
In total, the Volkswagen brand will invest more than €11 billion in e-mobility, digitalization, autonomous driving and mobility services from 2019 to 2023. More than €9 billion of this money will flow into the company’s electric offensive.
The brand currently has two fully-electric cars in its program. This number will increase to around 20 by 2025, with planned production set at over 1 million units. Work on converting the Zwickau plant to be run exclusively as an electric mobility site is already under way. The plants in Emden and Hanover will also switch to the production of electric vehicles starting in 2022. Collectively, these three sites will become Europe’s largest e-production network. Two electric vehicle plants are also currently taking shape in Anting and Foshan in China, with production scheduled to commence in 2020. For North America, the brand plans to make a decision on a production location for electric vehicles soon.
New Volkswagen takes shape
With the fully-electric ID.* made in Zwickau, where the order process will feature pre-booking for the first time, Volkswagen will put a new generation of vehicles on the road that will also set standards in digitalization and connectivity. “With the ID., the dawning of the e-mobility era and connectivity for our brand becomes tangible for our customers, too,” Board Member for Sales Jürgen Stackmann said. “It will be the first fully-connected, fully-electric car and will be a symbol of the ‘New Volkswagen.’”
Volkswagen will also invest strongly in digitalization. The Volkswagen Automotive Cloud developed together with partners lays the groundwork for offering an ever-growing range of digital services in fully-connected vehicles. The aim is to create the world’s largest automotive ecosystem.
Cost-cutting to be intensified
In order to finance the enormous future investments, the Volkswagen brand will have to realize even higher cost savings than previously planned. “We have therefore defined a bundle of measures to improve profitability that will safeguard the full implementation of the pact for the future while also supplementing the topics of the pact and setting the right course for 2025,” CFO Dr. Arno Antlitz explained.
The pact for the future will realize cost savings amounting to more than €2.2 billion by the end of 2018. That means the lion’s share of the planned total savings of €3 billion by 2020 will already have been achieved. Further massive savings are expected from measures such as the strong expansion of the platform model. Currently, approximately 60 percent of the conventional models are based on the Modular Transverse Toolkit (MQB), and this is set to increase to around 80 percent by 2020.
Productivity to rise by 30 percent
Another lever is plant productivity, where an average increase of 30 percent is planned for the period to 2025. At the same time, the complexity of the model portfolio will be massively reduced. In Europe, the brand will discontinue 25 percent of the engine-transmission variants with low customer demand in the coming model year. This will have a positive effect on the complexity of production and supply chains.
These and further measures such as optimizing material costs should help boost the operating return on sales more swiftly than originally planned. “We are confident that we will be able to reach our target of an operating return of at least 6 percent in 2022, three years earlier than originally planned,” Antlitz said.
- T-Cross 1.0 TSI 70 kW/95 PS fuel consumption in l/100 km: 5.9 urban, 4.5 – 4.4 extra-urban, 5.0 – 4.9 combined; CO2 emissions in g/km: 114 - 112 (combined); efficiency class: B
- T-Cross 1.0 TSI 85 kW/115 PS fuel consumption in l/100 km: 5.8–5.6 urban, 4.6–4.4 extra-urban, 5.1–4.9 combined; CO2 emissions in g/km: 115 - 111 (combined); efficiency class: B