On Monday, the automotive year of 2019 will begin in Switzerland: Manufacturers and visitors from all parts of the world will convene at the Geneva International Motor Show – one of the world’s leading automotive trade fairs and one of the touchstones for the industry.
Each March, members of the automotive industry pull back the curtain on their latest models in Geneva — this year for the 89th time. Since its first show in 1905, the Geneva International Motor Show has served as the stage for a tremendous number of vehicle premieres — including vehicles that went on to write automotive history. Cars like the Audi 80: It was the vehicle that laid the foundation for the VW Passat, the world’s most successful middle-class car.
The Lamborghini Miura was also introduced to the world in Geneva — Lamborghini generated its first profits with this vehicle and was able to finance its sports car business as a result. The Audi A5, the Audi A8 and the VW Arteon followed in their tire tracks.
From the very beginning, the automotive industry has brought forth vehicles that moved the sector forward and reshaped it. Change is, more or less, a tradition in the automotive industry. But a glimpse at areas of electrification, connected mobility, automated driving, digital service packages or mobility services shows just how sweeping today’s changes are. It is a period that has even been labeled the greatest transformation in the history of the automobile.
The Volkswagen Group intends to play a leading role in this singular transformation process — both in terms of technical issues and environmental and commercial questions. In Geneva, the Group will showcase its thinking about electrification, digitalization and the future of mobility on nearly 3,000 m² of display space. The Volkswagen brand will be joined by its sisters Audi, Bentley, Bugatti, Italdesign, Lamborghini, Porsche, SEAT and ŠKODA in the presentation of new highlights.
Just what can visitors expect? The ID. BUGGY2, among other things, will be showcased there — with this concept vehicle, the Volkswagen brand is bringing the legendary dune-buggy into the age of electromobility. The new Passat3 will celebrate its premiere in Geneva — as the first Volkswagen with partially automated driving at cruising speed. The most powerful Volkswagen of the future will be the Touareg V8 TDI3. It will also be introduced in Switzerland, along with the T-Roc R2, a concept car close to series production that will be the new top version of the compact crossover model.
A crossover model made by ŠKODA – the Kamiq3 – will also make its debut in Geneva. The first electric car made by SEAT, a vehicle based on the MEB platform of the parent group, will be showcased at the motor show as well. The concept car Q4 E-Tron2 will show how the platform will be used by Audi, among other vehicles. Another highlight, one that unfortunately has no mass-market appeal, will be on display as well: Bugatti will present a new version of the Chiron¹ to mark the vehicle’s 110th anniversary.
Through a wide range of brands and models, the Volkswagen Group will illustrate in Geneva just what the future of mobility will look like, in all of its variety, all the way to micro-mobility solutions in the form of electric scooters and other ideas to serve the so-called last mile. Mobility is transforming, just like Volkswagen – Geneva will show how.
1 Mileage, l/100km: city 35.2 / highway 15.2 / combined 22.5; CO2 emissions combined, g/km: 516; efficiency class: G
2 Concept Car/ Study
3 The vehicle is not yet available for sale in Germany