Electric, connected, spacious. In the future, the Group will focus on zero-emission SUVs in the rapidly growing Sport Utility Vehicle segment.
10.8 million vehicles delivered, 70 newly introduced models and a turnover of 236 billion euros – the figures are impressive. In the past fiscal year, Volkswagen Group proved that the automobile continues to play an important technological and economic role in the world. It ensures mobility and creates innovation, prosperity and growth. In particular, the rapidly growing Sport Utility Vehicle segment – or SUV for short – has proven to be the engine of success worldwide – especially in the main markets of the USA and China, but increasingly also in Europe.
One in four Group models sold worldwide is now a Sport Utility Vehicle. The Volkswagen brand in particular achieved record sales and revenue figures in 2018, thanks in part to its SUV models. Since 2002, the SUV all-rounder Touareg has been sold more than a million times in three generations. The Tiguan is also successful. With almost 800,000 units of the Tiguan and Tiguan Allspace delivered in 2018 alone and with a total of over five million models sold since 2007, it has developed into a globally successful model. The country-specific SUV models, Atlas for the USA market and Teramont for Chinese market, also ensure sales successes in their respective markets.
Consequently, every fourth Volkswagen delivered in 2018 was a Sport Utility Vehicle. And the trend is rising. By 2025, the brand plans to have over 30 SUV models with conventional and electric drive on offer worldwide. For the same year, the brand expects every second Volkswagen passenger car to be an SUV. For comparison: Global and European SUVs currently have a market share of 38 percent each, in China it is 43 percent and in the USA even 48 percent. The Volkswagen brand expects particularly strong growth in SUV sales in both North and South America and China.
In addition to the classic full-size SUV, the Volkswagen brand is increasingly focusing its SUV offensive on offering small, economical vehicles as compact and mid-size SUVs. Studies predict that sales of SUV models in the small-car and compact-car classes will double in the next ten years. Volkswagen has responded with the T-Roc and T-Cross, which expand the SUV range into the Volkswagen Golf and Polo classes. As the youngest member of the Volkswagen family and the brand’s first compact SUV, the T-Cross recently also achieved top marks in all categories in its segment in the renowned Euro NCAP (European New Car Assessment Programme) safety test, thus satisfying the very highest safety requirements.
But the other Group brands are also making their mark on the SUV offensive with new models. They are taking advantage of the numerous possibilities offered by the powerful, Group-wide modular platforms of the MLB Modular Longitudinal Toolkit, the MQB Modular Transverse Toolkit and, in the future, the MEB Modular Electric Drive Matrix. The aim: to develop tailor-made models for special markets and at the same time to advance electromobility towards emission-free vehicles.
ŠKODA offers five SUV models on the Chinese market
Following the success of the Kodiaq with more than 360,000 models sold within two and a half years, the ŠKODA brand's little brother Karoq, with more than 220,000 models delivered in the in the past one and a half years, also became a bestseller. Here the City SUV Kamiq, presented in Geneva in March, complements the lower end of the SUV range in Europe. The series version of the ŠKODA VISION GT will further expand the brand’s SUV family on the Chinese market this year. China will then be the only market in the world where ŠKODA offers five different SUV models – all developed exclusively for this important market.
World premiere of the first SEAT Arona 1.0 TGI with CNG drive
With the Arona, the Ateca and the Tarraco, SEAT also has a very attractive SUV offer. Today, every third vehicle of the Spanish car manufacturer is an SUV. Moreover, with the new SEAT Arona 1.0 TGI, the first compact SUV with CNG drive recently celebrated its premiere. The brand is a pioneer in vehicles powered by compressed natural gas (CNG).
The Porsche Macan will be fully electric
The SUV models of the sports-car manufacturer Porsche are also successful. Since the introduction of the Cayenne in 2002, 864,200 vehicles have been delivered, 71,500 models in 2018 alone. Recently Porsche extended the third generation of the successful SUV series with the athletic Cayenne Coupé. Only the Macan is more popular among Porsche’s SUV models, with around 90,000 models produced each year. The compact SUV has been delivered more than 350,000 times since 2014 – and will be fully electric in the next generation. Porsche is thus expanding its range of electric mobility products in the SUV segment. The Taycan3, Porsche’s first all-electric sports car, will be launched on the market at the end of 2019.
The Audi e-tron also sends the SUV into the electric age
Electromobility is also a top priority for Volkswagen’s Audi brand. The highlight so far has been the world premiere of the all-electric Audi e-tron4 SUV in September 2018. By 2025, Audi will offer twelve cars with pure electric drive in the most important markets and generate around one third of its sales with electrified models. The SUVs within this portfolio include the e-tron, the e-tron Sportback5, the Q4 e-tron concept6 and the Q2 L e-tron7, which is offered as an electric SUV based on the compact-SUV Q2 exclusively available in China. Audi offers variety with the introduction of the Q8, a new SUV coupé in the luxury class, with the second generation of the Q3 compact SUV and now also with a new edition of the large Q7 family-SUV, part of the traditionally successful Q-Series SUVs. Audi SUVs are particularly popular in the USA. SUV sales accounted for 57 percent of deliveries in 2018. The most popular Q model was the Q5.
Lamborghini brings a new Super Sport SUV to the market
Lamborghini introduced the Urus8, a highly sporty SUV with an output of 650PS/ 47kW, to the Super Premium segment last year and opened up a new segment: the Super Sport SUV segment. With more than 2,500 units, the Lamborghini Urus is the best-selling Lamborghini and provides strong growth impetus. The brand thus increased its deliveries by more than half in 2018. With the Huracán Sterrato Concept9, the Italian automobile manufacturer is now also announcing a new Super Sport SUV based on the Huracán Evo10, which combines the characteristics of the V10 Super Sports Car Huracán with the off-road expertise embodied in the Lamborghini Urus Super SUV.
The Bentley Bentayga as the brand’s bestseller
The Bentayga SUV is also the brand’s bestseller for the Super-Premium Bentley brand. With the “Speed”11 variant introduced in spring and a top speed of 306 km/h, it is also the fastest SUV in the world. By way of comparison, the Lamborghini Urus model, the Group’s sister model, achieves a speed of 305 km/h. Since last year, the Bentley Bentayga has also been available as a hybrid version11. Bentley is thus also taking the first step towards electrifying its product range.
Two zero-emission SUVs in the starting blocks at Volkswagen
Apropos electromobility: The pioneer here is the core brand Volkswagen. Based on the MEB, Volkswagen plans to offer high-performance CO2-neutral zero-emission SUVs as early as 2020. As part of the ID. family, two electric vehicles – the ID. CROZZ12 and the ID. ROOMZZ13 – are in the starting blocks. With a system output of 225kW and a top speed of 180 km/h, they can certainly keep up with conventional SUVs. In 2020, the SUV Coupé ID. CROZZ will be the first Volkswagen SUV from a completely electric series to offer space comparable to that of the Tiguan Allspace. The full-size SUV ID. ROOMZZ with up to seven seats – initially on the Chinese market from 2021 – will also become an electric, connected and spacious zero-emission vehicle.
In doing so, the Volkswagen brand is following the Group’s target of committing itself to the Paris climate protection targets, making SUV production significantly cleaner and making the latest SUV generation as efficient as comparable vehicles in the respective compact or sedan class.
1 ŠKODA VISION GT – Concept Car
2 SEAT Arona 1.0 TGI (66 kW (90 PS) consumption natural gas CNG in kg/100 km (NEFZ): urban 4,3 / extra-urban 3,0 / combined 3,5; CO2-emissions in g/km: 98 (combined), efficiency class: A
3 Porsche Taycan – The vehicle is not for sale yet
4 Audi e-tron (300 kW /408 PS) power consumption in kWh/100 km (NEFZ): 24,6–23,7 (combined), CO2-emissions in g/km: 0 (combined), efficiency class: A+
5 Audi e-tron Sportback – Concept Car
6 Audi Q4 e-tron concept – Concept Car
7 Audi Q2 L e-tron7 – Concept Car
8 Lamborghini Urus (478 kW/650 PS) fuel consumption in l/100 km (NEFZ): combined 12,6; CO2-Emission combined in g/km: 292
9 Huracán Sterrato Concept – Concept Car
10 Huracán Evo (470 kW/640 PS) fuel consumption in l/100 km (NEFZ): combined 13,7; CO2-Emission combined in g/km: 332
11 Bentley Bentayga (447 kW / 607 PS) fuel consumption in l/100 km (NEFZ): combined 13,1; CO2-emissions combined in g/km: 296
12 ID. CROZZ – Concept Car
13 ID. ROOMZZ – Concept Car