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  6. Concepts, Street-Art and Special Editions – Volkswagen at the Monterey Car Week

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Concepts, Street-Art and Special Editions – Volkswagen at the Monterey Car Week

Crazy cars. Expensive cars. Old cars and forward-looking cars – the Monterey Car Week in California has it all for the car enthusiast. That’s why the six-day event is a must for any fan – and the brands of the Volkswagen group, of course.

Bugatti: Word Premiere of the Centodieci*

“And the price? Eight million dollars, before tax.” That’s the last sentence of the presentation given by Bugatti CEO, Stephan Winkelmann, at the world premiere of the Centodieci. A matter of course for his audience. The French luxury brand presented the special edition in the upscale ambience of “The Quail” golf club. The guests of this event paid up to 2500 dollars for the privilege of strolling among vintage and luxury cars, as well as exciting concepts. Tickets are sold out far in advance and the access road is a parking lot.

The Centodieci is Bugatti’s nod to its own history and harkens back to the legendary EB 110. The low radiator grill, the striking headlight design, a wide rear spoiler and the cover of the C-pillar are reminiscent of the record holder from the 1990s. The Cientodieci – the Italian word for 110 – has a W16-cylinder engine with four turbochargers. The model is limited to ten pieces, which explains the price. To its customers, the price tag is more of a motivation than a deterrent.

“The Cientodiece is our tribute to the EB110 super sports car, which was developed in the 1990s and became part of our great history,” says Stephan Winkelmann, president of Bugatti. “After 1956, the new EB110 catapulted Bugatti back to the top of the automotive market.”

The Concours d´Elegance is the final event of the Monterey Car Week. On its so-called “concept lawn”, automotive manufacturers show off their most exciting concept vehicles. The ID. BUGGY doesn’t really fit in with this ensemble, but that’s exactly why it needs to be here.


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Note in accordance with Directive 1999/94/EC in its currently applicable version: Further information on official fuel consumption figures and the official specific CO2 emissions of new passenger cars can be found in the EU guide "Information on the fuel consumption, CO2 emissions and energy consumption of new cars", which is available free of charge at all sales dealerships, from DAT Deutsche Automobil Treuhand GmbH, Hellmuth-Hirth-Straße 1, D-73760 Ostfildern, Germany and at www.dat.de.

The ID. BUGGY at Monterey Car Week

Bentley: Electric Concept for the 100th Anniversary

Just a few yards away, Bentley used the occasion of its 110th anniversary to present the past and future of the brand. The attention is focused on a futuristic Bentley with an open scissor door. Bentley premiered the EXP 100 GT* electric concept in the US – here in Monterey. After all, that’s where most of their customers are.  

The EXP has a length of 5 meters and 80 centimeters. It’s 2.4 meters wide and, with the scissor doors opened, almost 3 meters tall. The interior, an ample, luxurious lounge, is made completely from renewable materials, using 100% organic leather-like textiles, which are a byproduct of winemaking. Carpeting made from British wool and cotton embroidery make this luxury item sustainable. This is Bentley’s idea of the future of grand touring.

When the EXP 100 GT drives fully autonomously, the steering wheel disappears and the occupants can swivel in their seats. The car offers a range of 700 kilometers, powered by four electric motors with 1,500 Nm of torque. It can reach an 80% charge in 15 minutes. This car can recognize every wish of its driver, and fulfill it, too – starting in 2035.

Lamborghini: the Aventador S as a Piece of Street-Art

Stefano Domenicali relaxes under a parasol on the pedicured lawn of “The Quail” club. The CEO of Lamborghini is chatting with journalists, as Jean Todt, president of FIA, the world’s motoring association, sneaks up from behind, sits down next to Domenicali and politely waits for him to finish his conversation. The two men know each other from the world of formula 1.

“It’s important to be here. We get to meet the drivers of our cars. Here, we learn about their sentiments and wishes,” explains Domenicali when asked about the importance of the Monterey Car Week. With all the shows, auctions and smaller events during these six days, Monterey becomes the place with the highest concentration of Lamborghinis in world.

No wonder the Italians created a true eye-catcher for this event. Street artists Skyler Grey was asked to do his interpretation of the Aventador S. A unique specimen. The American is considered one of the most influential street artists and rising star of the scene.

Grey was provided with a “canvas” version of the super sports car and, in three weeks, created the first Lamborghini art piece on four wheels. Using the most important street art tools, like air brushes, spray paint, rollers and stencils, the car’s body received a typical pop-style makeover in orange and yellow. In stylized images, bulls run across the side panels and, as a reference to Warhol’s “32 Campbell’s Soup Cans”, jump out of the iconic soup can themselves. The artwork was displayed in “The Lounge” of an ocean view Lamborghini villa in an exclusive location near the 18th hole of the Pebble Beach golf course in Monterey.

Volkswagen: ID. BUGGY* on California Sand for the first Time

The ID. BUGGY of the Volkswagen brand continues its triumphant success in California. Since its premiere in Geneva, the fully electric concept car catches everyone’s attention, in Monterey as well. At the beginning of the event, the green beach cruiser posed among super jets and vintage cars at the McCall Motorworks revival. The following morning, journalists, bloggers and influencers got a chance to take it out for a spin on the 17-mile drive, along the golf courses of Pebble Beach.

The ID. Buggy took its cue from the original Meyers Manx kit, which used the VW Bug as a basis for the first dune buggies, back in the 1960s. Today, the ID. BUGGY shows how versatile the fully electric future will be and what the modular electric toolkit (MEB) is capable of. As in the past, Volkswagen opens its platform to external partners as a basis for their own creations. People like Bruce Meyers, the inventor of the original Buggy.

Porsche: 20 Years of GT3 Variations

Porsche is omnipresent at every Monterey Car Week. The growl of Porsche engines from all generations can be heard on the streets in town as well as at the Laguna Seca racetrack. Inside the auction halls, fans marvel at the legends of Porsche history. The brand itself is celebrating 20 years of GT3 on the Monterey peninsula. The GT3 variants of the 911 model range are particularly puristic vehicles and always a huge magnet for connoisseurs. High-rpm, naturally aspirated engines and a spartan interior (available upon request) make the heart take wing. That’s exactly what the fans want, here at the Monterey Car Week – the Mecca for car enthusiasts

Fuel consumption

* Concept

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