1. ENGLISH
  2. News
  3. Stories
  4. 2019
  5. 09
  6. IAA Live: Premiere fireworks across the brands

We use cookies (our own and those of third parties) to make our websites easier for you to use and to display advertisements in accordance with your browser settings. By continuing to use our websites, you consent to the use of cookies. Please see our Cookie Policy for more information on cookies and information on how you can change your browser's cookie settings: Cookie Policy Accept

IAA Live: Premiere fireworks across the brands

World premiere livestreams: Even before the first visitors enter the IAA exhibition halls on September 12, 2019, they can follow the world premiere unveilings of Audi, Lamborghini, Porsche, SEAT, ŠKODA and Volkswagen.

Volkswagen: Time for the full electric family

Celebrating its world premiere at the 2019 IAA in Frankfurt am Main and set to become the highlight of the entire show: Volkswagen ID.3¹⁸
¹⁸ Volkswagen ID.3: The vehicle is not yet for sale in Europe

What is Volkswagen’s highlight at the IAA 2019?
Volkswagen is not predicting the future but inventing it with the new ID.318! The electric car celebrates its world premiere at the IAA – and it is guaranteed to fill the front pages. The ID.3 is the first model of the new all-electric ID. Family. It scores with a groundbreaking design, longer ranges, impressive driving dynamics and a large amount of space.

What else will be shown on the stand?
Volkswagen is entering a new era not only with the ID.3, but also with the presentation of the new brand design. ID.3 stands for the consistent transformation of the brand towards emission-free mobility for all. The new appearance – to be seen for the first time at the exhibition stand in Frankfurt – is intended to make the brand’s inner transformation, vision and new attitude visible to the outside world as well. A total of 42 vehicles and 76 exhibits stand on more than 4,200 square meters of space. Conclusion: The future of mobility and the brand can be seen and experienced on the Volkswagen stand. 

What else does Volkswagen offer its fans during the IAA?
Even those who can’t be there don’t have to miss a thing: All presentations – such as the new brand design with the new Volkswagen logo or the world premiere of the ID.3 – can be viewed via livestream online. The Volkswagen press conference and exclusive talks with board members and other experts will be broadcast from the TV studio. A total of five live broadcasts are planned. The IAA will also broadcast extensive additional material on important Volkswagen topics – for example, interesting information on electric mobility, ID.3 or the ID. Family.

When does the live stream of the press conference begin? 10:15 to 10:30
For the stream in English: Click here

For the stream in German: Click here

Where can I see what else Volkswagen is doing during the IAA?
A good starting point is Volkswagen’s Facebook page: Click here

Audi: Premium also off the beaten track

Celebrating its world premiere at the 2019 IAA: The Audi AI:TRAIL², an electrically powered off-roader study vehicle
² Audi AI:TRAIL: Prototype/Study. The vehicle is not for sale

What is Audi’s highlight at the 2019 IAA? 
Audi's appearance will focus on the world premiere of the RS 7 Sportback1 and the Audi AI:TRAIL2 show cars. The AI:TRAIL is the concept study of an electrically powered off-roader. In addition, the e-tron FE06 is the first Audi Formula E racing car to be marveled at in a new technology configuration and new design.

What else will be shown on the stand?
Audi shows the future of the automobile in the premium segment. A total of 34 vehicles are on display on the 3,100 square meter exhibition area on the Audi stand.

What should one take a closer look at on the Audi stand?
At the 2019 IAA, visitors will have the opportunity to put the Audi e-tron21 through its paces. On the open space in the heart of the IAA, a 4,000 square meter site offers a mix of extreme gradients, seemingly impassable plateau heights and inclines. Experienced professionals drive with you on the demanding courses with up to 80 percent gradients.

When does the live stream of the press conference start?
September 10, 10:30 to 11:00
Tune in at Audimedia.tv

Where can I see what else Audi is doing during the IAA and what’s happening on the stand?
A good starting point is Audi’s Facebook page: click here

 

Lamborghini: a flash of lightning out of Italy

Lamborghini fans will make a pilgrimage to it at the IAA in Frankfurt am Main: the Lamborghini Sián³
³ Lamborghini Sián: Consumption and emission data under review. Combined consumption: 19.6 – 19.6 l/100km; Combined CO₂ emissions: 452 g/km – 452 g/km (NEDC)

What is the highlight for Lamborghini at the 2019 IAA? 
Curtain up for the Sián3: the first supercapacitor-based V12 hybrid from Automobili Lamborghini. In Bolognese dialect Sián stands for a flash of lightning, a name that underlines various aspects of the vehicle. Its top speed of over 350 km/h, its boundless beauty, its close ties with the region around Bologna, its groundbreaking arrival in the world of super sports cars.

What else will be shown on the stand?
A total of four Lamborghini exhibits will make the heart of every super sports car fan and visitor to the motor show beat faster: the stand will feature the Sián, the Urus Blu Eleos4, the Huracán EVO Spyder AdP5 and the Huracán EVO Coupé AdP6.

When does the live stream of the press conference begin and where can I get the latest information about the world premiere?
The press conference will take place on September 10, between 11:00 and 11:15. On Lamborghini’s website fans will find all the latest news

Where can I see what else Lamborghini is doing during the IAA?
A good starting point is Lamborghini’s Facebook page: Click here

 

Porsche: A sports car electrifies the IAA
Optik & BU

Will be admired by the general public: the Porsche Taycan Turbo⁷
⁷ Porsche Taycan Turbo: Fuel consumption* combined 0.0 l/100km, CO₂ emissions* combined 0.0 g/km, Power consumption* combined 26 kwh/100km

What is Porsche’s highlight at the 2019 IAA?
The focus of the IAA appearance will be the brand’s first all-electric sports car: the Taycan as Turbo7 and Turbo S8. The first all-electric Porsche Taycan sports car celebrated its first public appearance a few days ago and will be admired by the masses at the IAA.

What else will be on display on the Porsche stand?
Further highlights are three new hybrid models in the Cayenne series, the new Macan Turbo9 and the 911 Carrera as Coupé19 and Cabrio10. Porsche will also be presenting the vehicle with which the company will enter the ABB FIA Formula E Championship in November: the Porsche 99X Electric11.

What can visitors expect from Porsche?
Over the entire duration of the fair, experts from various departments of the company will be on the stand to present a program covering all aspects of the Porsche brand and providing insights into current topics. The new Porsche Taycan plays a central role in the lectures, interviews and discussions. Employees from development, design and marketing explain details of the first all-electric Porsche. Other key topics include motorsport and Formula E, visionary future technologies as well as gaming and Esport Racing.

When does the live stream of the press conference start?
Fans should definitely watch the world premiere on NewsTV.Porsche.de between 11:15 and 11:30.

Where can I see what else Porsche is doing during the 2019 IAA?
A good starting point is Porsche’s Facebook page: Click here 

SEAT and CUPRA: Rapid and without regret

Beautiful and beautifully fast: The concept car CUPRA Tavascan¹² is a four-door crossover SUV that celebrates its world premiere at the IAA.
¹² CUPRA Tavascan: Prototype/Study. The vehicle is not for sale

What are the highlights of SEAT and CUPRA at the IAA 2019?
With the CUPRA Tavascan12, the Spanish performance brand presents its vision of a fully electrically powered SUV coupé. With this concept vehicle, CUPRA combines state-of-the-art drive technology with the elegant, sporty and expressive design of a four-door crossover SUV, which makes the hearts of automobile fans beat faster – despite a system output of a proud 225 kW (306 PS) without any regrets or local emissions.

What else will be shown on the stand?
At the IAA, fans of the Spanish brand will be amazed by a whole series of very special new products and vehicles in which the e-mobility offensive of SEAT and CUPRA is manifested. These include the CUPRA E-TCR13, the new SEAT Tarraco PHEV14 and the SEAT Mii electric15.

When does the live stream of the press conference begin and where can I view it? 
The press conference will take place at the IAA on September 10 (11:30 to 11:45).
It will be broadcast via Seat’s Twitter account.

Where can I see what else SEAT and CUPRA are doing during the IAA?
SEAT’s Facebook page will show what the Spanish brand has to offer at the IAA

ŠKODA: Attractive sports look


Will be unveiled to the public at the IAA: the ŠKODA Kamiq Monte Carlo¹⁶
¹⁶ ŠKODA Kamiq Monte Carlo: The vehicle is not yet for sale in Europe

What is the highlight for ŠKODA at the IAA 2019?
ŠKODA is using the IAA to present the diverse possibilities of its series to a broad public. The ŠKODA Kamiq Monte Carlo16 and the ŠKODA Scala Monte Carlo17 will celebrate their premiere. The new top equipment variants radiate a sporty lifestyle in the best ŠKODA tradition.

What else will be shown on the stand?
On the ŠKODA stand, visitors can not only admire the latest model range, but also learn how the Czech group brand is developing from a car manufacturer to a mobility service provider. The new sub-brand ŠKODA iV with the first two electrified series models SUPERB iV19 and CITIGOe iV20, with which the Czech automobile manufacturer is starting into electric mobility, will also shine here. And the new ŠKODA Octavia will certainly attract a lot of attention.

When does the press conference begin?
Those who are accredited for the IAA press days can follow the press conference live at the ŠKODA stand (11:45 to 12:00). Fans can then find the latest information on ŠKODA's Facebook page.

Where can I see what else ŠKODA is doing during the IAA? 
The ŠKODA Storyboard is a good starting point to stay informed about ŠKODA’s activities and novelties and ŠKODA Extratouch (German).

What do the board members say about the 2019 IAA and the mobility of the future:

Fuel consumption

1 Audi RS 7 Sportback: Combined fuel consumption in l/100 km: 11.6 – 11.4; combined CO2 emissions in g/km: 265 – 261

2 Audi AI:TRAIL: Prototype/Study. The vehicle is not for sale.

3 Lamborghini Sián: Consumption and emission data under review. Combined consumption: 19.6 – 19.6 l/100km; Combined CO₂ emissions: 452 g/km – 452 g/km (NEDC).

4 Lamborghini Urus Blu Eleos. Special model based on the Lamborghini Urus: Consumption and emission values: Combined consumption: 12.7 l/100km; Combined CO₂ emissions: 325 g/km (WLTP)

5 Lamborghini Huracán EVO Spyder AdP. Basis: Consumption and emission values of Huracan Evo Spyder – Combined consumption: 14.2l/100km; Combined CO₂ emissions: 338 g/km (WLTP)

6 Lamborghini Huracán EVO Coupé AdP. Basis: Consumption and emission values of Huracan Evo – Combined consumption: 13.7 l/100km ; Combined CO₂ emissions: 332g/km (WLTP)

7 Porsche Taycan Turbo: Fuel consumption* combined 0.0 l/100km, CO2 emissions* combined 0.0 g/km, Power consumption* combined 26 kwh/100km

8 Porsche Taycan Turbo S: Kraftstoffverbrauch* kombiniert 0,0 l/100km, CO2-Emissionen* kombiniert 0,0 g/km, Stromverbrauch* kombiniert 26,9 kwh/100km

9 Porsche Macan Turbo: Fuel consumption* combined 9.8 l/100km, CO2 emissions* combined 224 g/km

10 Porsche 911 Carrera Coupé: Fuel consumption* combined 9.0 l/100km, CO2 emissions* combined 206 g/km

19 Porsche 911 Carrera Cabriolet: Fuel consumption* combined 9.2 l/100km, CO2 emissions* combined 210 g/km

11 Porsche 99X Electric: Prototype/Study. The vehicle is not for sale.

12 CUPRA Tavascan: Prototype/Study. The vehicle is not for sale.

13 CUPRA E-TCR: Prototype/Study. The vehicle is not for sale.

14 SEAT Tarraco 1.4 TSI Plug-in-Hybrid (FR PHEV) 180 kW (245 hp) Power consumption: combined 18.5 kWh/100 km; fuel consumption petrol: combined 1.9l/100km; CO₂ emissions: combined 43g/km; CO₂ efficiency class: A+*

15 SEAT Mii electric: EAT Mii electric: Combined power consumption (kWh/100 km): 12.9; CO₂- Combined emissions: 0 g/km; Efficiency class: A+*

16 ŠKODA Kamiq Monte Carlo: The vehicle is not yet for sale in Europe.

17 ŠKODA Scala Monte Carlo: The vehicle is not yet for sale in Europe.

18 Volkswagen ID.3: The vehicle is not yet for sale in Europe.

19 ŠKODA SUPERB iV 1,4 TSI DSG 115 kW (156 PS). Fuel consumption data on official fuel consumption in urban, extra-urban and combined urban and combined and on CO2 emissions are not yet available as the vehicle is not yet for sale and is therefore not subject to Directive 1999/94/EC.

20 CITIGOe iV: The vehicle is not yet for sale in Europe.

21 Audi e-tron: Electricity consumption combined in kWh/100 km*: 26.4 – 22.9 (WLTP); 24.6 – 23.7 (NEDC) CO₂ emission combined in g/km*: 0