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  6. ID.3 – a star among the stars

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ID.3 – a star among the stars

ID.3 – A Star Under the Stars

Photographers have gathered together to form a dense cluster, while reporters are holding microphones in the air: just a few hours after its world premiere, the star of the IAA is visited by two German soccer legends: National team coach Joachim Löw and team manager Oliver Bierhoff take a good hour out to visit the fully electric ID.3¹ in Hall 3 with other members of the ID. Family from Volkswagen. CEO Herbert Diess takes the helm – and explains how the major switch to e-mobility works. “By 2028 we will be launching almost 70 new electric cars onto the market,” the CEO already announced on the previous evening, during the Volkswagen Group Night.

The focus of interest: the new ID.3¹
¹ ID.3: The vehicle is not yet for sale in Europe

The ID.3 is one of the major crowd-pullers at the 2019 International Motor Show (IAA), and not just when Bierhoff and Löw are visiting. Throughout the day, specialist journalists crowd around the car, allowing the futuristic interior and new functions to be demonstrated. And, of course, the ID.3 take-home snapshot on the smartphone shouldn't be missing. As soon as a visitor gets out of the electric car, the interior seat is once again immediately occupied – although almost a dozen examples of the ID.3 are available on the Volkswagen stand for visitors to sit inside and sample the interior.

One of the most frequently asked questions is: How far can I get with a fully charged battery? The exhibition hosts in their orange colored t-shirts give the friendly answer: it is up to 420 kilometers (WLTP) with the first edition of the ID.3 – later customers will be able to choose the battery capacity according to their personal needs. A visitor in a blue and white checked shirt thinks that 420 kilometers are probably still too little for a sales representative who drives a lot. But the new electric vehicle would however suit his own personal lifestyle perfectly: “I go on holiday by car once a year and drive 15 kilometers to work every day. That would work.” He also likes the voice control in the ID.3. Overall conclusion: “A beautiful thing.”

View of the interior: The ID.3¹ also offers plenty of space in the rear seats – thanks to the long wheelbase and short overhangs
¹ ID.3: The vehicle is not yet for sale in Europe

A few meters further on, a visitor, dressed in a dark jacket, has taken a seat on the driver’s side and pushes his seat backwards with an enthusiastic movement. No problem for the passenger behind him, who still has plenty of room between their knees and the front seat. The long wheelbase and the short overhangs of the ID.3, which create a particularly large interior, are essential for this. “No other car, that hasn’t been developed from the ground up as an electric vehicle, offers this,” board member Frank Welsch already said during a morning TV interview. Like all future ID. models, the ID.3 is also based on the new modular electric drive matrix (MEB), which was specially designed for electric drive.

The world’s first balance sheet CO₂-neutral electric car: the ID.3¹
¹ ID.3: The vehicle is not yet for sale in Europe

Over a staircase, the ID. walk leads up to a large globe that explains the positive environmental properties of the new E-model. “The ID.3 is the world’s first balance sheet CO2-neutral electric car,” CEO Diess said during the Group Night. This is possible because both the production of the battery cells and the vehicle production function with 100 percent green electricity. Volkswagen is offsetting unavoidable emissions through climate protection projects – the first is to be realized in the Borneo rainforest. The efforts to limit global warming not only affect cars, but the entire company. “By 2050, we will make the entire Volkswagen Group balance sheet CO2-neutral,” a message, printed on the globe reads.

In the ID. BUGGY²: CEO Herbert Diess (left) and national soccer coach Joachim Löw
² Concept car

In addition to the ID.3, national soccer coach Löw and team manager Bierhoff test other members of the ID. Family with CEO Diess: the SUV space miracle ID. CROZZ2, celebrated as the Bulli’s successor ID. BUZZ2, the avant-garde limousine ID. VIZZION2 and the Beach Cruiser ID. BUGGY2. Here, too, reporters gather wherever the prominent guests pause for breath. Just as Diess and Löw want to leave the ID. BUGGY, a photographer jumps up again and asks for another shot. Chief Executive Officer and the national coach turn around and smile and once again the camera triggers click.

During the discussion on the main stage, Volkswagen Head of Communications Peik von Bestenbostel asks a difficult question: Which car would you choose? Bierhoff reflects for a moment and then gives a diplomatic answer: At the start, he says, ID.3 is a good choice. And: “I also find the Bulli charming. I’m looking forward to it.” This is how the IAA 2019 connects today and tomorrow. The future of electric mobility has only just begun.

Fuel consumption

1 ID.3: The vehicle is not yet for sale in Europe

2 Concept car