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“The Car for the New Era Is Here”

“The Car for the New Era Is Here”

Just four years after the initial sketch, a car that will take e-mobility from a niche product to the center of society is celebrating its world premiere: the ID.3¹ from Volkswagen. “The car for the new era is here,” said CEO Herbert Diess at the start of the International Motor Show (IAA) in Frankfurt. The goal is to combine individual mobility and climate protection.

“The ID.3 is the world’s first overall CO2-neutral electric car,” said Diess at the Volkswagen Group’s Group Night. That is possible because 100-percent green energy is used to produce both the batteries and the cars themselves. To compensate for the unavoidable emissions, Volkswagen is supporting climate protection projects – the first of which will be run in the rain forests of Borneo. When customers later drive their ID.3 car, it will be up to them to continue using green energy for charging – energy for which Volkswagen is providing suitable services via its Elli (“Electric Life”) subsidiary. For the start of the ID.3, the brand is also bringing the matching wallbox onto the market: With the ID. Charger, customers in future will be able to charge their e-cars quickly and conveniently at home.

“The ID.3 marks the start of a major e-mobility campaign for the Volkswagen brand,” said the CEO. He stressed that the campaign encompasses the entire Group. Audi has already successfully launched the e-tron2. Just a few days ago, Porsche celebrated the premiere of the Taycan3, the world’s sportiest electric car. The improved e-up!4 with nearly twice its previous range is also having its world premiere at the IAA. “We will be bringing almost 70 new electric cars onto the market by 2028,” announced Diess.

CEO Herbert Diess presented the new ID.3.
“The ID.3 marks the start of a major e-mobility campaign for Volkswagen,” he said.

The e-mobility campaign will forever change the face of the company’s fleet. As Diess explains, “In around ten years almost half of the Group’s cars in Europe and China will be electric. No other established manufacturer is pursuing this course as rigorously as we are.”

For customers, electric cars mean driving pleasure and excellent acceleration as well as low-cost maintenance and upkeep. “Cars have a big future,” said Diess. “They’re shedding their negative associations. They’re becoming cleaner and safer. At the same time, they’re fulfilling the timeless human desire for freedom and self-determination, for new technology, progress, and prosperity.”

CEO Herbert Diess in TV talk with presenter Sina Tessnow.

Individual mobility is sustainably possible with the e-car, he added shortly afterwards in the TV talk with presenter Sina Tessnow. With its own TV studio and a news desk, Volkswagen is reporting live from a motor show for the first time.

To achieve a successful breakthrough, the CEO called for industry, policy makers and the public at large to take decisive action:

  • on renewable energy: “Even if the sun is shining, but there’s low demand for energy, we’re not able to store these high levels. The capacity remains unused. That’s inefficient,” said Diess in critiquing the current situation. He also spoke strongly in favor of rapidly phasing out coal.
  • on the charging infrastructure: The build-up must be easier and faster.
  • on incentives for low earners and small businesses: Diess mentioned the example of mobility funds that enable e-cars under 20,000 euros to be charged for free.
  • on vehicle and CO2 taxes: “The vehicle tax today is calculated on the basis of engine capacity and exhaust emissions. Diesel and petrol are taxed differently. Electric driving must be profitable for the citizen, otherwise he will not decide in favour of clean mobility”, says Diess.

Die neue Reihe "Becoming ID" gibt einen gesamtheitlichen Einblick in die spannende Transformation der Marke Volkswagen hin zur Elektromobilität. Klaus Bischoff spricht im ersten Teil der Serie über die Rolle des Designs bei der Entwicklung des ID.3


The new series Becoming ID provides a comprehensive insight into the exciting transformation of the Volkswagen brand towards electric mobility. In the first part of the series, Klaus Bischoff talks about the role of design in the development of the ID.3.

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Hinweis nach Richtlinie 1999/94/EG in der jeweils gegenwärtig geltenden Fassung: Weitere Informationen zum offiziellen Kraftstoffverbrauch und den offiziellen spezifischen CO2-Emissionen neuer Personenkraftwagen können dem "Leitfaden über den Kraftstoffverbrauch, die CO2-Emissionen und den Stromverbrauch neuer Personenkraftwagen" entnommen werden, der an allen Verkaufsstellen und bei der DAT Deutsche Automobil Treuhand GmbH, Hellmuth-Hirth-Straße 1, D-73760 Ostfildern oder unter www.dat.de unentgeltlich erhältlich ist.

Becoming ID. - Ein Blick hinter die Kulissen der ID.3 Entwicklung - Schwerpunkt Design

The Volkswagen Group wants to help overcome these challenges. Herbert Diess: “Climate protection is not a burden – it’s a new opportunity for Germany and Europe. Here, the domestic market, the lead market for the new, CO2-free mobility, can now emerge. Climate protection is becoming a driving force for innovation and is increasingly generating competitive advantages. We can shape change in such a way that everyone can afford climate protection.”

Other Volkswagen Group brands also displayed 2019 IAA highlights at their stands on Group Night. Of special interest was the Taycan3 – Porsche’s first all-electric sports car – just a few days after its world premiere. Cars like the Audi e-tron2, SEAT Mii electric6 and ŠKODA CITIGOe iV7 also attracted a lot of attention.

Fuel consumption

1 Volkswagen ID.3: The car is not yet available for sale in Europe

2 Audi e-tron: power consumption combined in kWh/100 km: 24.6–23.7 (NEDC); 26.4–22.9 (WLTP) CO2 emissions combined in g/km: 0

3 Porsche Taycan Turbo S: power consumption combined: 26.9 kWh/100 km; CO2 emissions combined: 0 g/km / Porsche Taycan Turbo: power consumption combined: 26.0 kWh/100 km; CO2 emissions combined: 0 g/km

4 e-up!: The vehicle is not for sale yet

5 Audi AI:TRAIL quattro: study

6 SEAT Mii electric: power consumption combined (kWh/100 km): 12.9; CO2 emissions combined: 0 g/km; efficiency class: A+

7 ŠKODA CITIGOe iV: power consumption combined (kWh/100 km): 12-8-12,9; CO2 emissions combined: 0 g/km

8 Lamborghini Sián: Consumption and emission data under review. Combined consumption: 19.6 - 19.6 l/100km; Combined CO2 emissions: 452 g/km - 452 g/km (NEDC)

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