2. Strategy

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The world of mobility will change fundamentally by 2030: electric drive and fully-networked transportation with autonomous drive will determine how we move around in future. With the Group strategy “NEW AUTO – Mobility for Generations to Come”, the Volkswagen Group is a significant driver of this transformation and accelerates its realignment from vehicle manufacturer to tech company.

“NEW AUTO”: Volkswagen reinvents itself

NEW AUTO milestone video, Annual General Meeting 2022

Strong brands and the automobile will continue to play a central role in individual mobility in the future. At the same time, the Volkswagen Group’s core product - the car - and the underlying business model are changing fundamentally. The sources of revenue will change gradually between now and 2030: from conventional combustion engine models to zero-emission electric cars, and from vehicle sales to software and mobility services, boosted by the key technology of autonomous driving.

With global revenues from mobility expected to double by 2030, the prospects are promising. Volkswagen will boost this potential via its strong brands and based on leading and innovative technology platforms, primarily in Europe, the USA and China.

These tech platforms, in the area of Mechatronics, Software, Battery & Charging and Mobility Solutions, will become the value drivers of Volkswagen Group. They enable us to leverage scale and synergies across the brands and are open to third party business.

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NEW AUTO on Social Media

Strategy Day 2021 – Videos

Livestream recording Konzernstrategie NEW AUTO

13.07.2021 | Livestream recording Group Strategy NEW AUTO

Highlightfilm Konzernstrategie NEW AUTO

13.07.2021 | Highlight film Group Strategy NEW AUTO

Dr. Herbert Diess, CEO Volkswagen Group, Key Note

13.07.2021 | Dr. Herbert Diess, CEO Volkswagen Group, Key Note

Dr. Arno Antlitz, CFO Volkswagen Group, Value Creation

13.07.2021 | Dr. Arno Antlitz, CFO Volkswagen Group, Value Creation


You can find all videos on the Group strategy NEW AUTO here.

Here you find the event pictures for download.

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