2. Sustainability
  3. Engagement
  4. Culture

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When we at Volkswagen Group support culture and the arts today, then we are taking responsibility for tomorrow. Because the future is being shaped when creativity unfolds. As a global and socially responsible company, we translate this belief into numerous projects which we strengthen in the frame of long-term partnerships and sustainable collaborations with artists, cultural visionaries and internationally leading institutions. With our help, an even larger audience gets in touch with creative works and ideas. And we firmly support cultural education programmes enabling people to understand the power of art and inspiring them to act creatively.

VOLKSWAGEN ART 4 ALL: free access to Hamburger Bahnhof in Berlin

Since April 5, the Berlin-based museum Hamburger Bahnhof will welcome the public on the first Thursday of every month for free visits of one the world’s most important collections of contemporary art. Brought to life with the support of the Volkswagen Group, this new offer applies for visits between 4 and 8 pm on these days and enables guests to engage with the museum’s exhibitions and new additions to the event programme.

Culture is a fundamental part of a vibrant society as it drives individual creativity and curiosity about new perspectives. That is the reason for the commitment of the Volkswagen Group to provide as many people as possible with access to the arts and culture.

Nationalgalerie – Partnership (more information)

2018 Salzburg Easter Festival

(f.l.t.r.) Rebecca Schmid (Music Critics Association of North America), Matthias Röder (CEO Karajan Institute), Benita von Maltzahn (Volkswagen AG), Vladimir Viro (Peachnote)
photo: Greiner-Napp/ Volkswagen

Stirring emotions now and tomorrow. Powered by a partnership with the Volkswagen Group, the Salzburg Easter Festival invited  the public on an inspiring journey through time. The “Karajan Music Tech Conference” is just one example. Realised with the support of Volkswagen, this international expert conference presented  future concepts that fuse digital technologies and classical music. It also addressed  ideas that had emerged from a workshop at DRIVE, the Volkswagen Group Forum in Berlin, in which the Volkswagen Group Research team and the Eliette and Herbert von Karajan Institute had discussed possible touch points between the experience of music and autonomous driving.

With its emotional story of undiminished relevance, Giacomo Puccini’s opera “Tosca” represented the highlight of the Salzburg Easter Festival programme, the organisers of which had been supported by Volkswagen throughout the preparation and production process, and also with their efforts involving social and educational initiatives. Among the projects was “Kapelle for Kids”, a concert that was dedicated to a child-oriented engagement with classical music and the work of an orchestra. Volkswagen was also teaming up with Caritas Salzburg, a local social institution, to provide free tickets to the “Concert for Salzburg” and the open rehearsal of the opera.

A further result of Volkswagen’s support was  the premiere of the “On tour without tailcoats” concerts in Salzburg, where the Staatskapelle Dresden, the orchestra in residence of the Easter Festival, performed a tailor-made programme in Salzburg’s Old City. Not to forget the guests of the Easter Festival pre-opening event, who enjoyed the innovative capabilities of the Volkswagen Group when they arrived at the Large Festival Hall in Salzburg as passengers in the latest Audi, Bentley and Porsche models.

Impressions and outlooks from the “Karajan Music Tech Conference” can be found here: www.karajanmusictech.com

Information about the Salzburg Easter Festival is available at: www.osterfestspiele-salzburg.at

„The Future Starts Here“

Tomás Saraceno, Aerocene, White Sands Natural Park, 2015
® Studio Tomás Saraceno

Prepared for tomorrow?! Inviting people to its new exhibition „The future starts here“, the Victoria & Albert Museum initiates an engaging discourse concerning the role of digitalisation for the next chapter in our social lives. Internationally acclaimed artists, designers and digital pioneers as Miranda July, Kei Kreutler, Tomas Saraceno, Heather Dewey-Hagborg and the interaction design studios Stamen and Tellart present their work in this exhibition and illustrate varying forms of technological development and progressing connectivity.

As a partner of the V&A, the Volkswagen Group has been supporting the exceptional exhibition project from the conceptual phase through to its realization. Ultimately, this exhibition encourages a large audience to intensify the creative discourse and to respond in very personal ways to the questions arising from the ideas for tomorrow’s societies.

V&A Partnership (more information)

„Wanderlust“ – From Caspar David Friedrich to Auguste Renoir

Anselm Feuerbach
Landscape with two Women, 1867. Staatliche Museen zu Berlin, Nationalgalerie. © Staatliche Museen zu Berlin, Nationalgalerie / Jörg P. Anders

When we think of the wanderer as a painterly motif, the famous painting "Wanderer above the Sea of Fog" by Caspar David Friedrich comes to mind. This exceptional loan from the Hamburger Kunsthalle forms the starting point for a special exhibition held at the Alte Nationalgalerie, which follows this surprisingly central theme in art throughout the nineteenth century and all the way to famous works of modern art.

The works shown in the exhibition, including masterworks by Caspar David Friedrich, Carl Blechen, Karl Friedrich Schinkel, Johan Christian Dahl, Richard Wilson, Christen Købke, Gustave Courbet, Iwan Kramskoi, Ferdinand Hodler, Auguste Renoir, Emil Nolde, Ernst Ludwig Kirchner, Otto Dix and Ernst Barlach, show just how powerful and fruitful the motif of the wanderer was in art throughout the nineteenth century, not only in Germany but in many places, from France and Great Britain to Denmark, Norway and Russia.

Significant loaned works from important museum collections in Europe and the USA will complement selected works from the collection of the Nationalgalerie, resulting in a large show of more than 120 exhibits.

The exhibition is made possible by the Freunde der Nationalgalerie and supported by Volkswagen Aktiengesellschaft.

Nationalgalerie – Partnership (more information)


Online Education at MoMA

Depositphotos/ racorn

Experiencing and understanding art is no longer a question of the location. This visionary objective is turned into reality through MoMA’s innovative online course programme. As a pioneer among international museums, MoMA makes its resources available for art lovers from all areas in the world. The courses also propose new approaches how to integrate art into educational activities with children and teenagers. With help of Volkswagen Group of America, the range of online courses has been significantly expanded since 2011 and complemented by a series of free courses. During this time, over 300,000 people worldwide have taken advantage of the online education programme. Most recently, the Volkswagen Group of America has enabled the production of an online course in Mandarin, providing Chinese-speaking users with easier access to the educational programme.

MoMA Partnership (more information)

VW Sunday Session MoMA PS 1

Performance: ATM Presents DEN$E, performers name: Bubblesz
Photograph: Aliza Sena

In search of new discoveries. VW Sunday Sessions at MoMA PS1 offer forward-thinking opportunities to discover art directly and in new contexts. In these annual events which have been taking place between October and April for five years, creative pioneers present a diverse range of art forms and encourage their audience to engage in direct dialogue about artistic and social topics. Volkswagen Group of America has been a dedicated partner of the VW Sunday Sessions since the programme was launched. Through the multifunctional 'VW Dome' in the courtyard of MoMA PS1, also made possible by the company, the museum could extend its event space and consequently its ground-breaking programme for different age groups.

MoMA Partnership (more information)

“Deutschland 8”

German Art in Beijing, CAFA Museum
Photo: Katharina Woll

Celebrating art as an inspirational bond between Germany and China. As a partner of the Stiftung für Kunst und Kultur e.V. (Foundation for Art and Culture) and the Central Academy of Fine Arts in Beijing, Volkswagen AG, alongside Volkswagen Group China, was making a significant contribution to the implementation of the exhibition series entitled “Deutschland 8”. The exhibition series showcased German contemporary art in China on an unprecedented scale. Around 320 works of art, including pieces by Jörg Immendorff, Georg Baselitz, Joseph Beuys, Andreas Gursky, Neo Rauch, Sigmar Polke and Gerhard Richter, were on display at eight cultural locations in the Chinese capital inviting visitors to become acquainted with the German art scene. For the first time ever, the almost 600-year-old Imperial Ancestral Temple in the Forbidden City in the heart of Beijing hosted parts of a contemporary Western art exhibition series. The types of works of art on display ranged from paintings and drawings to sculptures, installations and photographs as well as video art. With support from Volkswagen AG, 12 of the most influential German artists of our time attended the opening of the exhibition in order to interact with Chinese professionals working in the creative arts and the local audience. A shuttle service provided by Volkswagen Group China connected the exhibition sites and enabled visitors to get an informative insight into all the different art forms on show at the different locations. The sponsorship of this extraordinary exhibition project is part of Volkswagen Group China’s long-term strategy to promote art and culture.

Festival of Future Nows 2017 → ∞

Festival of Future Nows 2017 → ∞
© Staatliche Museen zu Berlin / Maximilian Meisse, Design: BASICS09

September 14–17, 2017
Hamburger Bahnhof – Museum für Gegenwart – Berlin  

In September 2017, the multi-year partnership between Nationalgalerie – Staatliche Museen zu Berlin and Volkswagen Group focused on the Festival of Future Nows, which brought together different works by over 100 international artists at Hamburger Bahnhof – Museum für Gegenwart – Berlin.
The cooperation between the Nationalgalerie – Staatliche Museen zu Berlin, Olafur Eliasson and his Institut für Raumexperimente e.V. was taking place for the second time. The festival program invited a young and diverse crowd to engage with the unpredictable nature of performance, happenings, experiments, interventions as well as movement and perception exercises. Emerging and inspiring practitioners came together with a number of renowned artists under the banner of “The challenge is in the moment, the time is always now.”

Nationalgalerie – Partnership (more information)

documenta 14

Joining the global art exhibition documenta as main sponsor for the fourth time, was an expression of Volkswagen AG´ profound conviction that furthering arts and culture is one of the most crucial concerns of modern society. Events such as this are a platform for a free artistic debate about the issues of our time, documenta is regarded highly by both visitors and professionals, enabling the exhibitions to generate strong and lasting impulses. In Athens, documenta 14 opened the first exhibition segment as part of the trans-national concept, which in the year 2017 for the first time was staged in two places. With the start in Kassel on June 10th Volkswagen’s facilities were also closely tied in.


Courtesy Galerie Buchholz, Berlin/Cologne/New York © VG Bild-Kunst, Bonn
Photo: Jan Bitter

Her art is a quest to approach truth, moving ever closer. Over the last thirty years the German artist Isa Genzken has been a leading force in the international discourse on contemporary sculpture. Her work continues to surprise with arresting new interpretations of materials, forms and imagery. October 2017, her extraordinary artistic endeavor was honored with the renowned Kaiserring award. An exhibition with works by Isa Genzken in the Mönchehaus Museum in Goslar and the ceremony for this most prestigious German award for contemporary art in 2017 was sponsored and supported by Volkswagen AG.

Andreas Mühe “Pathos as Distance”

View into the exhibition „Andreas Mühe – Pathos as Distance“ at the Haus der Photografie of the Deichtorhallen Hamburg.
Photo: Daniel Bockwoldt/Deichtorhallen Hamburg

Still images have a unique way of moving people. This power has been proved time and again by Andreas Mühe, one of the pioneers of modern photography of the last decade. Mühe constantly seeks new channels for visual expressive force.

With the exhibition “Andreas Mühe – Pathos as Distance”, the House of Photography at the Deichtorhallen in Hamburg was  presenting a multifaceted and at the same time compelling oeuvre of a still young, yet already internationally recognized artist. Mühe directed our attention to German cultural and historical treasures, which he interpreted using distinct aesthetics, and also to his analysis of timeless gestures and forms of human expression. The exhibition marked a new milestone of his artistic development which was fostered by the Volkswagen Group. Furthermore, Andreas Mühe enriched the company's dedication to arts and culture as a cultural ambassador for Volkswagen Group.

Bill Murray @ Dresden Music Festival

Bill Murray featuring Jan Vogler, director of Dresden Music Festival and ensemble
Poto: Andreas Greiner-Napp

Hemingway meets Beethoven. This was made possible by the collaboration between the iconic actor Bill Murray and the artistic director of the Dresden Music Festival, Jan Vogler. Together the two artists developed a concert program which combines literature and music and which is characterised by the outstanding abilities of both these men. Following the premiere held at the DRIVE Volkswagen Group Forum in Berlin and presented by the Volkswagen Group, we intensifyed our partnership with the Dresden Music Festival by helping to provide guests of the 2017 festival and the audience at further international locations with this exceptional concert experience.

Partnership Dresdner Musikfestspiele (more information)