When we at Volkswagen Group support culture and the arts today, then we are taking responsibility for tomorrow. Because the future is being shaped when creativity unfolds. As a global and socially responsible company, we translate this belief into numerous projects which we strengthen in the frame of long-term partnerships and sustainable collaborations with artists, cultural visionaries and internationally leading institutions. With our help, an even larger audience gets in touch with creative works and ideas. And we firmly support cultural education programmes enabling people to understand the power of art and inspiring them to act creatively.
Joining the global art exhibition documenta as main sponsor for the fourth time, is an expression of Volkswagen AG´ profound conviction that furthering arts and culture is one of the most crucial concerns of modern society. Events such as this are a platform for a free artistic debate about the issues of our time. documenta is regarded highly by both visitors and professionals, enabling the exhibitions to generate strong and lasting impulses. In Athens, documenta 14 opens the first exhibition segment as part of the trans-national concept, which this year will for the first time be staged in two places. With the start in Kassel in June Volkswagen’s facilities will also be closely tied in.
Salzburg Easter Festival
Lasting moments and inspiration composed by classical music. This capability has made the Salzburg Easter Festival a pacemaker within the world of classical music. Founded by Herbert von Karajan and directed by Christian Thielemann since 2013, the festival offers the public the chance to experience live performances from some of the best classical musicians in the world each year as they take to the stage to showcase high-quality productions. In 2017 the Salzburg Easter Festival and Volkswagen Group are celebrating the 50th anniversary of the Festival. The focal point of the anniversary will be a "re-creation" of "Die Walküre" - the first production of the Easter Festival in 1967. The musical protagonists of the Festival are conductor Christian Thielemann and Sächsische Staatskapelle Dresden, whose work has long been supported by Volkswagen. Volkswagen Group has entered into a multi-year partnership with the Salzburg Easter Festival to assist in opening new artistic and social perspectives for the Festival.
Online Education at MoMA
Experiencing and understanding art is no longer a question of the location. This visionary objective is turned into reality through MoMA’s innovative online course programme. As a pioneer among international museums, MoMA makes its resources available for art lovers from all areas in the world. The courses also propose new approaches how to integrate art into educational activities with children and teenagers. With help of Volkswagen Group of America, the range of online courses has been significantly expanded since 2011 and complemented by a series of free courses. During this time, over 300,000 people worldwide have taken advantage of the online education programme. Most recently, the Volkswagen Group of America has enabled the production of an online course in Mandarin, providing Chinese-speaking users with easier access to the educational programme.
VW Sunday Session MoMA PS 1
In search of new discoveries. VW Sunday Sessions at MoMA PS1 offer forward-thinking opportunities to discover art directly and in new contexts. In these annual events which have been taking place between October and April for five years, creative pioneers present a diverse range of art forms and encourage their audience to engage in direct dialogue about artistic and social topics. Volkswagen Group of America has been a dedicated partner of the VW Sunday Sessions since the programme was launched. Through the multifunctional 'VW Dome' in the courtyard of MoMA PS1, also made possible by the company, the museum could extend its event space and consequently its ground-breaking programme for different age groups.
Engineering Season V&A
How much art is in today’s world? With 'Engineering Season', which was on display between May and November 2016, the Victoria & Albert Museum (V&A) invited the public to explore hidden masterpieces. It presented insights to the world of engineering and how it influences modern life from a technological, ecological and creative perspective. For the first time, the V&A dedicated an exhibition to the engineer, designer and philosopher Ove Arup. Visitors could also visit the 'Elytra Filament Pavilion'. It was formed by a pavilion-like structure which was produced by robots and was constantly changing throughout the course of the exhibition. Deepening the collaboration with the V&A, the Volkswagen Group supported 'Engineering Season' as main partner.
Georg Condo - Collection Berggruen
An innovator within modern painting examines his own sources of inspiration. This exceptional experience of art is presented by the Berggruen Museum, part of the Nationalgalerie – National Museums in Berlin, between November 2016 and March 2017. In the museum, which is home to a remarkable collection of classical modernist art, works by the US artist George Condo will be exhibited for the first time. Condo's approach to his work, which he himself defines as a confrontation, is made intensively tangible to visitors in this collection. Via the partnership, the Volkswagen Group also supports the renowned Friends of the Nationalgalerie, who initiated the exhibition.
Her art is a quest to approach truth, moving ever closer. Over the last thirty years the German artist Isa Genzken has been a leading force in the international discourse on contemporary sculpture. Her work continues to surprise with arresting new interpretations of materials, forms and imagery. This year, in October, her extraordinary artistic endeavor will be honored with the renowned Kaiserring award. An exhibition with works by Isa Genzken in the Mönchehaus Museum in Goslar and the ceremony for this most prestigious German award for contemporary art in 2017 will be sponsored and supported by Volkswagen AG.
Markus Lüpertz/Andreas Mühe
Still images have a unique way of moving people. This power has been proved time and again by Andreas Mühe, one of the pioneers of modern photography of the last decade. Mühe constantly seeks new channels for visual expressive force.
With his exhibition entitled Ancien Régime, Andreas Mühe entered into an exciting dialogue between his own work and the work of painter Markus Lüpertz. The exhibition, which was on display in 2016 in Kunsthalle Rostock, has marked a new milestone of his artistic development which was fostered by the Volkswagen Group. Furthermore, Andreas Mühe enriches the company's dedication to arts and culture as a cultural ambassador for Volkswagen Group.
Bill Murray @ Dresden Music Festival
Hemingway meets Beethoven. This is made possible by the collaboration between the iconic actor Bill Murray and the artistic director of the Dresden Music Festival, Jan Vogler. Together the two artists developed a concert programme which combines literature and music and which is characterised by the outstanding abilities of both these men. Following the première held at the DRIVE Volkswagen Group Forum in Berlin and presented by the Volkswagen Group, we intensify our partnership with the Dresden Music Festival by helping to provide guests of the 2017 festival and the audience at further international locations with this exceptional concert experience.