2. Sustainability
  3. Engagement
  4. Culture

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When we at Volkswagen Group support culture and the arts today, then we are taking responsibility for tomorrow. Because the future is being shaped when creativity unfolds. As a global and socially responsible company, we translate this belief into numerous projects which we strengthen in the frame of long-term partnerships and sustainable collaborations with artists, cultural visionaries and internationally leading institutions. With our help, an even larger audience gets in touch with creative works and ideas. And we firmly support cultural education programmes enabling people to understand the power of art and inspiring them to act creatively.

„The Future Starts Here“

Tomás Saraceno, Aerocene, White Sands Natural Park, 2015
® Studio Tomás Saraceno

Prepared for tomorrow?! Inviting people to its new exhibition „The future starts here“, the Victoria & Albert Museum initiates an engaging discourse concerning the role of digitalisation for the next chapter in our social lives. Internationally acclaimed artists, designers and digital pioneers as Miranda July, Kei Kreutler, Tomas Saraceno, Heather Dewey-Hagborg and the interaction design studios Stamen and Tellart present their work in this exhibition and illustrate varying forms of technological development and progressing connectivity.

As a partner of the V&A, the Volkswagen Group has been supporting the exceptional exhibition project from the conceptual phase through to its realization. Ultimately, this exhibition encourages a large audience to intensify the creative discourse and to respond in very personal ways to the questions arising from the ideas for tomorrow’s societies.

“Deutschland 8”

German Art in Beijing, CAFA Museum
Photo: Katharina Woll

Celebrating art as an inspirational bond between Germany and China. As a partner of the Stiftung für Kunst und Kultur e.V. (Foundation for Art and Culture) and the Central Academy of Fine Arts in Beijing, Volkswagen AG, alongside Volkswagen Group China, is making a significant contribution to the implementation of the exhibition series entitled “Deutschland 8”. The exhibition series will showcase German contemporary art in China on an unprecedented scale. Around 320 works of art, including pieces by Jörg Immendorff, Georg Baselitz, Joseph Beuys, Andreas Gursky, Neo Rauch, Sigmar Polke and Gerhard Richter, will be on display at eight cultural locations in the Chinese capital inviting visitors to become acquainted with the German art scene. For the first time ever, the almost 600-year-old Imperial Ancestral Temple in the Forbidden City in the heart of Beijing will host part of a contemporary Western art exhibition series. The types of works of art on display will range from paintings and drawings to sculptures, installations and photographs as well as video art. With support from Volkswagen AG, 12 of the most influential German artists of our time will attend the opening of the exhibition in order to interact with Chinese professionals working in the creative arts and the local audience. A shuttle service provided by Volkswagen Group China will connect the exhibition sites and enable visitors to get an informative insight into all the different art forms on show at the different locations. The sponsorship of this extraordinary exhibition project is part of Volkswagen Group China’s long-term strategy to promote art and culture.

documenta 14

Joining the global art exhibition documenta as main sponsor for the fourth time, was an expression of Volkswagen AG´ profound conviction that furthering arts and culture is one of the most crucial concerns of modern society. Events such as this are a platform for a free artistic debate about the issues of our time, documenta is regarded highly by both visitors and professionals, enabling the exhibitions to generate strong and lasting impulses. In Athens, documenta 14 opened the first exhibition segment as part of the trans-national concept, which in the year 2017 for the first time was staged in two places. With the start in Kassel on June 10th Volkswagen’s facilities were also closely tied in.

Festival of Future Nows 2017 → ∞

Festival of Future Nows 2017 → ∞
© Staatliche Museen zu Berlin / Maximilian Meisse, Design: BASICS09

September 14–17, 2017
Hamburger Bahnhof – Museum für Gegenwart – Berlin  

In September 2017, the multi-year partnership between Nationalgalerie – Staatliche Museen zu Berlin and Volkswagen Group focused on the Festival of Future Nows, which brought together different works by over 100 international artists at Hamburger Bahnhof – Museum für Gegenwart – Berlin.
The cooperation between the Nationalgalerie – Staatliche Museen zu Berlin, Olafur Eliasson and his Institut für Raumexperimente e.V. was taking place for the second time. The festival program invited a young and diverse crowd to engage with the unpredictable nature of performance, happenings, experiments, interventions as well as movement and perception exercises. Emerging and inspiring practitioners came together with a number of renowned artists under the banner of “The challenge is in the moment, the time is always now.”

Salzburg Easter Festival

Photo: Markus Nass for Volkswagen AG

Lasting moments and inspiration composed by classical music. This capability has made the Salzburg Easter Festival a pacemaker within the world of classical music. Founded by Herbert von Karajan and directed by Christian Thielemann since 2013, the festival offers the public the chance to experience live performances from some of the best classical musicians in the world each year as they take to the stage to showcase high-quality productions. In 2017 the Salzburg Easter Festival and Volkswagen Group were celebrating the 50th anniversary of the Festival. The focal point of the anniversary was  a "re-creation" of "Die Walküre" - the first production of the Easter Festival in 1967. The musical protagonists of the Festival are conductor Christian Thielemann and Sächsische Staatskapelle Dresden, whose work has long been supported by Volkswagen. Volkswagen Group has entered into a multi-year partnership with the Salzburg Easter Festival to assist in opening new artistic and social perspectives for the Festival.

Online Education at MoMA

Depositphotos/ racorn

Experiencing and understanding art is no longer a question of the location. This visionary objective is turned into reality through MoMA’s innovative online course programme. As a pioneer among international museums, MoMA makes its resources available for art lovers from all areas in the world. The courses also propose new approaches how to integrate art into educational activities with children and teenagers. With help of Volkswagen Group of America, the range of online courses has been significantly expanded since 2011 and complemented by a series of free courses. During this time, over 300,000 people worldwide have taken advantage of the online education programme. Most recently, the Volkswagen Group of America has enabled the production of an online course in Mandarin, providing Chinese-speaking users with easier access to the educational programme.

MoMA Partnership (more information)

VW Sunday Session MoMA PS 1

Performance: ATM Presents DEN$E, performers name: Bubblesz
Photograph: Aliza Sena

In search of new discoveries. VW Sunday Sessions at MoMA PS1 offer forward-thinking opportunities to discover art directly and in new contexts. In these annual events which have been taking place between October and April for five years, creative pioneers present a diverse range of art forms and encourage their audience to engage in direct dialogue about artistic and social topics. Volkswagen Group of America has been a dedicated partner of the VW Sunday Sessions since the programme was launched. Through the multifunctional 'VW Dome' in the courtyard of MoMA PS1, also made possible by the company, the museum could extend its event space and consequently its ground-breaking programme for different age groups.

MoMA Partnership (more information)

Engineering Season V&A

Elytra Filament Pavilion at the V&A, 2016.
© Victoria and Albert Museum, London

How much art is in today’s world? With 'Engineering Season', which was on display between May and November 2016, the Victoria & Albert Museum (V&A) invited the public to explore hidden masterpieces. It presented insights to the world of engineering and how it influences modern life from a technological, ecological and creative perspective. For the first time, the V&A dedicated an exhibition to the engineer, designer and philosopher Ove Arup. Visitors could also visit the 'Elytra Filament Pavilion'. It was formed by a pavilion-like structure which was produced by robots and was constantly changing throughout the course of the exhibition. Deepening the collaboration with the V&A, the Volkswagen Group supported 'Engineering Season' as main partner.

V&A Partnership (more information)


Rudolf Belling. Sculptures and Architectures

View into the exhibition in Hamburger Bahnhof – Museum für Gegenwart Berlin
© Staatliche Museen zu Berlin, Nationalgalerie /Jan Windszus / VG Bild-Kunst, Bonn 2017

One of the most important German sculptors of classical modernism featured in retrospective. This exhibition was presented by the Hamburger Bahnhof, which belongs to the Nationalgalerie – Staatliche Museen zu Berlin from April through September 2017. In its first-ever exhibition the museum had already shown Belling and this is now the first comprehensive presentation of his work in 40 years. The exhibition presented the multifaceted art of Belling who can’t be defined as a sculptor alone and whose oeuvre has been highly influential for the contemporary avangarde. On display were his works from the 1920ies up until his latest endeavors during the early 1970ies.

Nationalgalerie – Partnership (more information)


Courtesy Galerie Buchholz, Berlin/Cologne/New York © VG Bild-Kunst, Bonn
Photo: Jan Bitter

Her art is a quest to approach truth, moving ever closer. Over the last thirty years the German artist Isa Genzken has been a leading force in the international discourse on contemporary sculpture. Her work continues to surprise with arresting new interpretations of materials, forms and imagery. October 2017, her extraordinary artistic endeavor was honored with the renowned Kaiserring award. An exhibition with works by Isa Genzken in the Mönchehaus Museum in Goslar and the ceremony for this most prestigious German award for contemporary art in 2017 was sponsored and supported by Volkswagen AG.

Andreas Mühe “Pathos as Distance”

View into the exhibition „Andreas Mühe – Pathos as Distance“ at the Haus der Photografie of the Deichtorhallen Hamburg.
Photo: Daniel Bockwoldt/Deichtorhallen Hamburg

Still images have a unique way of moving people. This power has been proved time and again by Andreas Mühe, one of the pioneers of modern photography of the last decade. Mühe constantly seeks new channels for visual expressive force.

With the exhibition “Andreas Mühe – Pathos as Distance”, the House of Photography at the Deichtorhallen in Hamburg is presenting a multifaceted and at the same time compelling oeuvre of a still young, yet already internationally recognized artist. Mühe directs our attention to German cultural and historical treasures, which he interprets using distinct aesthetics, and also to his analysis of timeless gestures and forms of human expression. The exhibition marks a new milestone of his artistic development which was fostered by the Volkswagen Group. Furthermore, Andreas Mühe enriches the company's dedication to arts and culture as a cultural ambassador for Volkswagen Group.

Bill Murray @ Dresden Music Festival

Bill Murray featuring Jan Vogler, director of Dresden Music Festival and ensemble
Poto: Andreas Greiner-Napp

Hemingway meets Beethoven. This was made possible by the collaboration between the iconic actor Bill Murray and the artistic director of the Dresden Music Festival, Jan Vogler. Together the two artists developed a concert program which combines literature and music and which is characterised by the outstanding abilities of both these men. Following the premiere held at the DRIVE Volkswagen Group Forum in Berlin and presented by the Volkswagen Group, we intensify our partnership with the Dresden Music Festival by helping to provide guests of the 2017 festival and the audience at further international locations with this exceptional concert experience.

Partnership Dresdner Musikfestspiele (more information)