The Audi Group, with its brands Audi, Ducati and Lamborghini, is one of the most successful manufacturers of automobiles and motorcycles in the premium segment.
In 2018, the Audi Group delivered to customers 1,812,485 (2017: 1,878,105) cars of the Audi brand, 5,750 (2017: 3,815) sports cars of the Lamborghini brand and 53,004 (2017: 55,871) motorcycles of the Ducati brand. With sales of EUR 59.2 billion (2017: EUR 59.8 billion), the premium manufacturer achieved an operating profit of EUR 3.5 billion (2017: EUR 4.7 billion). At present, approximately 91,000 people currently work for the Company all over the world, more than 61,000 of them in Germany. Volkswagen AG is the major shareholder of AUDI AG and controls approximately 99.64 percent of the share capital. The Audi Group, headquartered in Ingolstadt, is present in more than 100 markets worldwide and produces at 16 locations in twelve countries.
“Vorsprung durch Technik” also applies to sustainable business
Audi’s mission is to drive sustainability in its vehicles and services throughout the value chain. To achieve that, the brand with the four rings is committed to developing new drive technologies and, as part of its holistic approach to e-mobility, is also forging ahead with the further development of charging technologies and infrastructure.
The brand with the four rings is launching its electrification offensive with the world premiere of the Audi e-tron. Audi will offer 12 all-electric models in the major markets worldwide and make around a third of its turnover from electric vehicles by 2025. Together with other manufacturers, it aims to build 400 charging stations along major transport arteries in Europe through its associated company IONITY GmbH by 2020. Around 40 fast-charging stations were in operation and numerous others were being built at the end of 2018. The stations enable a significant reduction in charging times compared to existing solutions. Moreover, Audi offers access to around 80 percent of all public charging stations in Europe with its new e-tron Charging Service at the time of the Audi e-tron’s market launch. That currently corresponds to a total of more than 72,000 charging points.
AUDI AG will also keep on reducing the ecological footprint of its production operations and work on material loops that leave no space for waste. Its mission to drive sustainability also applies to the supply chain.
In 2018, Audi developed the “Sustainability Roadmap,” in which the brand specifies its strategic objectives and key performance indicators relating to sustainability. The roadmap’s focus is on the objectives of climate protection, health and the circular economy / resource conservation.
The three highlight projects 2018
Audi Brussels awarded certificate for CO₂-neutral automobile production
Audi Brussels has been awarded the “CO2-neutral site” certificate by the Belgian testing company Vinçotte. The site covers all production processes and all other emissions generated at the plant either by renewable energies (approximately 95 percent) or compensates for them with environmental projects (approximately 5 percent). Audi Brussels thus operates the world's first certified CO2-neutral high-volume production plant in the premium segment.
Sustainable aluminum for the battery housing in the Audi e-tron
Audi is the first world’s automobile manufacturer to be awarded certification by the Aluminium Stewardship Initiative (ASI). With the Performance Standard certification, the ASI confirms that Audi manufactures and assembles the aluminum components of the Audi e-tron’s battery housing in a sustainable manner in compliance with the ASI’s requirements. Independent experts carried out audits at Audi’s plants in Győr, Neckarsulm and Brussels as part of the assessment. Audi has been involved in the Aluminium Stewardship Initiative since 2013. In recent years, the initiative has developed and launched global sustainability standards covering environmental, social and governance criteria.
Audi e-tron: Working with suppliers to achieve more sustainability
Together with its suppliers, Audi is systematically committed to responsible conduct. To that end, the company has developed a sustainability rating with the aim of protecting the environment and safeguarding social standards. Since April 2017, Audi has audited more than 600 partners at their production sites. At present, there is a particular focus on those suppliers that have been commissioned to supply components for the Audi e-tron. Starting in the fall of 2019, the sustainability rating will be a decisive factor in awarding contracts to suppliers.
The opinions and suggestions of relevant stakeholders help guide Audi in developing its sustainability strategy further.
Audi is also active in various initiatives, associations and working groups, with the goal of driving ecological, economic and social issues in collaboration with stakeholders.
Audi Stakeholder Forum 2018
Audi continued its intensive dialog on sustainable solutions in electric mobility with representatives from business, academia and associations in Berlin in 2018. Working groups discussed three selected focal topics throughout the value chain: from the possibilities of a circular economy in the area of e-mobility and sustainable approaches in the field of battery technology to current challenges in the usage phase of batteries.
Neighborhood Talk 2018
The traffic situation, resource consumption and noise pollution were some of the topics discussed at the Neighborhood Talk in Ingolstadt. Plant Manager Albert Mayer and Audi’s Head of Environmental Protection Rüdiger Recknagel spoke with neighbors from the surrounding residential areas. They were joined by representatives from Ingolstadt Council, local enterprises and scientific and academic institutions that cooperate closely with Audi. The around 60 participants discussed how the Ingolstadt plant and its facilities could be made even more sustainable at the Audi Conference Center over a meeting lasting four hours. The Neighborhood Talks are part of the corporate environmental management program Audi has been rigorously committed to for many years.
The “Perspective Responsibility” series of presentations gives Audi’s employees the opportunity to engage in dialog with representatives from NGOs, scientists, academics and politicians on the subject of sustainability. Its focus in 2018 was on the four key sustainability issues at Audi: products and services, value creation and production, employees and society, and business activity and integrity. One of the invited speakers was Professor Dr. Michael Braungart, who holds the Ecodesign chair at the Leuphana University of Lüneburg. Along with William McDonough, he is the co-inventor of the Cradle to Cradle concept and delivered a talk on it at Audi. Professor Dr. Gudrun Sander, Director of the Competence Center for Diversity and Inclusion at the University of St. Gallen, gave an insight into the subject of unconscious biases. Other talks dealt with the topics of “ethical business conduct” and “sustainability in the supply chain”.
Global Battery Alliance
Audi is committed to the values of the Global Battery Alliance of the World Economic Forum. The alliance is made up of public- and private-sector partners from the entire battery supply chain and aims to ensure social and ecological sustainability in the battery materials value chain. As part of that, the Global Battery Alliance addresses conditions in mining of raw materials, sustainable recycling concepts to enable a circular economy, and innovations that promote the sustainability of batteries. Audi has been a member of this cooperative platform since 2017.
Aluminium Stewardship Initiative
Audi has been a member of the Aluminium Stewardship Initiative (ASI) since 2013. The ASI was established by a group of various stakeholders from the aluminum industry. The initiative’s objective is to create more sustainability and transparency in the aluminum sector and promote responsible aluminum production.
“Best of Best” award in Spain: The Audi e-tron is SUV of the Year
The Spainmedia publishing group has chosen the all-electric Audi e-tron as the best SUV of the year. The luxury SUV impressed not only with its efficient drive technology, but above all with its premium character and quality.