2. Sustainability
  3. Reporting
  4. Brands
  5. Ducati

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Authentic Italian Performance

Founded in 1926, Ducati has been manufacturing sport-inspired motorcycles in its factory in Bologna’s Borgo Panigale district since 1946. The company’s products are characterized by high-performance Desmodromic engines, innovative design and cutting-edge technology.

Ducati celebrated its 90th anniversary in 2016. The model range covers multiple market segments with the following families: Diavel, Hypermotard, Monster, Multistrada, Superbike and Super Sport. In 2015, Ducati presented the Ducati Scrambler, a new sub-brand representing the last word in creativity and self-expression. The bikes, authentic icons that are all “Made in Italy”, are sold alongside an extensive range of branded accessories and technical and lifestyle apparel, distributed in 90 countries globally. Breaking all the company’s previous records, Ducati delivered 55,413 bikes to customers in 2016. Ducati competes in both the World Superbike and MotoGP World Championships. In Superbike, Ducati has won 17 manufacturers’ titles and 14 riders’ titles. Ducati has been competing in MotoGP since 2003, winning both the Best Manufacturer and Best Rider titles in 2007.

Highlights 2017

Ducati named one of Italy’s top employers in 2017

  • 1. MUNER – Hub of Learning Excellence for the Automotive Industry
  • 2. Dual Education System Italy (DESI)
  • 3. Ducati – Biomonitoring and Trigeneration Plant

MUNER – Hub of Learning Excellence for the Automotive Industry

The Motorvehicle University of Emilia-Romagna (MUNER) is a joint venture, strongly supported by the Emilia-Romagna Region, based on the synergistic relationships between four universities –Bologna, Ferrara, Modena and Reggio Emilia in Parma – and the automakers representing the best of “Made in Italy” with historical roots in the region: Automobili Lamborghini, Dallara, Ducati, Ferrari, Haas F1 Team, HPE, Maserati, Toro Rosso and Magneti Marelli. A whole region has teamed up in the name of research, innovation and technological development, with a single goal: growth and employment.

Launched in 2017, the Motorvehicle University of Emilia-Romagna hub seeks to attract the best university students from all over the world to the region with the aim of training tomorrow’s engineers for subsequent careers in the corporate world. These young people will become the professionals who design high-performance road car and competition vehicles, sustainable propulsion systems, smart subsystems, and production plants based on smart manufacturing principles.

The university offers an international inter-university MSc degree and uses English as its official language. The student body consists of 150 selected students; visiting professors include tutors from the various automotive firms involved in the venture, who have also equipped the labs with state-of-the-art tools. Students can choose to specialize in six different areas: Advanced Powertrain, Advanced Motorcycle Engineering, Advanced Sportscar Manufacturing, High-Performance Car Design, Racing Car Design, and Advanced Automotive Electronic Engineering.

Dual Education System Italy (DESI)

During the reporting year, Ducati and Lamborghini continued to develop the CSR project DESI (Dual Education System Italy) jointly organized by both companies and launched in 2014. Other project partners include the Volkswagen Workforce Foundation, the Italian Ministry of Education, Universities and Research, the Education Ministry of the Emilia Romagna Region, and two of Bologna’s Technical High Schools. The DESI dual-education program currently supports 45 young people in their last years at technical high school, and combines classroom-based theory with practical work-experience placements. For the practical training component, Lamborghini and Ducati have set up modern training centers at their respective plants.

Ducati – Biomonitoring and Trigeneration Plant

The purpose of the project is to verify the possible environmental impact of Ducati’s activities using excellent bioindicators such as bees. With this in mind, in April 2016, an apiary was placed in an area inside the factory that is close to a track test, trigeneration plant, wastewater treatment plant and various sources of production emissions.

Ducati’s apiary consists of three hives. During 2016, samples of all the hive matrices (honey, pollen, wax and the bees themselves) were taken from all the hives and tested for local environmental pollution, including heavy metals, polycyclic aromatic hydrocarbons, dioxins and pesticides. While they are exploring their territory in search of nectar, pollen, propolis or water, bees collide with pollutant particles in suspension in the atmosphere. Bees’ range over areas with a radius of about three kilometers (two miles). For this reason, the positioning of the Ducati apiary is considered to be particularly representative, because it is located within a three-kilometer radius of high-impact activities such as Bologna Airport and the city’s industrial zone.

Trigeneration, also known as CCHP, is a system which uses a single fuel to simultaneously generate energy for heating, cooling and electricity.

The company’s trigeneration plant was commissioned in January 2016. It consists of two endothermic engines powered by methane gas that are used to produce electrical energy, thermal energy and cooling energy. The electricity produced by the trigeneration plant during 2016 met 80.4% of the Ducati factory’s total demand.

In 2016, the plant successfully reduced CO₂ emissions by 29% compared with 2013.

Other Projects

  • WDW 2016 – A Sustainable Event

    World Ducati Week (WDW) is the premier event in the Ducati brand experience. The international event is held every two years at the Misano World Circuit and attracts motorcyclists from all over the world. The event features plenty of entertainments, initiatives and training courses, as well as opportunities to meet up with some of the most famous names in Ducati’s history.

    In 2016, Ducati certified WDW as a sustainable event under international standard ISO 20121, which defines the requirements for developing a sustainable event management system. World Ducati Week is the only event in the global motorcycle industry to be certified under ISO 20121.

    To make WDW a sustainable event, the company carried out numerous environmental sustainability activities (involving sustainable mobility, resource conservation and waste reduction, plus projects to raise environmental awareness) as well as social sustainability activities (including local community projects, occupational safety initiatives, regional promotions, projects to raise road safety awareness, and multilingual events).

    The event was attended by more than 81,000 people from 66 countries, including members of 159 Desmo Owners Clubs from 38 different countries. It featured more than 120 activities spread over 90,000 m² at the Misano World Circuit.


Top Employer Italia 2017

In recognition of the company’s excellent workplace environment and outstanding personnel management, Ducati has been certified as a “Top Employer Italia 2017” for the third year in succession. This annual certification is awarded by the Top Employers Institute.

Universum Awards 2017 – Students Choose Most Attractive Employers

The annual Universum employer ranking reveals which employers are most attractive to students. In an annual survey carried out across all Italian universities, students are asked to name the companies they regard as the most appealing. In 2017, Ducati was ranked third in the Engineering / IT / Natural Sciences category.