Founded in 1926, Ducati has been manufacturing sport-inspired motorcycles in its factory in Bologna’s Borgo Panigale district since 1946. The company’s products are characterized by high-performance Desmodromic engines, innovative design and cutting-edge technology.
The Panigale was the world’s best-seller in the superbike segment: in 2018, one in four was a Ducati Panigale. Based on core values of Style, Sophistication and Performance, Ducati offers a wide range of products for multiple market segments with the following families: Diavel, Hypermotard, Monster, Multistrada, Superbike and Super Sport. The bikes, authentic icons that are all “Made in Italy”, are sold alongside an extensive range of branded accessories and technical and lifestyle apparel, distributed in 90 countries globally. Ducati Motor Holding closed 2018 with no less than 53,004 motorcycles delivered to customers worldwide. A significant contribution to this result came from the success of the Panigale family, making Ducati, for the very first time, the leader of the superbike segment with a market share of over 26%. In 2018 one superbike out of every four sold worldwide was a Ducati Panigale. Equally successful was the Multistrada family, with the addition of the new Multistrada 1260, thanks to which sales soared by 25% (compared to 2017).
The three highlight projects 2018
“Ducati named one of Italy’s top employers in 2018”
MUNER – Hub of Learning Excellence for the Automotive Industry
The Motorvehicle University of Emilia-Romagna (MUNER) is a joint venture, strongly supported by the Emilia-Romagna Region, based on the synergistic relationships between four universities –Bologna, Ferrara, Modena and Reggio Emilia in Parma – and the automakers representing the best of “Made in Italy” with historical roots in the region: Automobili Lamborghini, Dallara, Ducati, Ferrari, Haas F1 Team, HPE, Maserati, Toro Rosso and Magneti Marelli. A whole region has teamed up in the name of research, innovation and technological development, with a single goal: growth and employment.
Launched in 2017, the Motorvehicle University of Emilia-Romagna hub seeks to attract the best university students from all over the world to the region with the aim of training tomorrow’s engineers for subsequent careers in the corporate world. These young people will become the professionals who design high-performance road car and competition vehicles, sustainable propulsion systems, smart subsystems, and production plants based on smart manufacturing principles.
The university offers an international inter-university MSc degree and uses English as its official language. The student body consists of 150 selected students; visiting professors include tutors from the various automotive firms involved in the venture, who have also equipped the labs with state-of-the-art tools. Students can choose to specialize in six different areas: Advanced Powertrain, Advanced Motorcycle Engineering, Advanced Sportscar Manufacturing, High-Performance Car Design, Racing Car Design, and Advanced Automotive Electronic Engineering.
Dual Education System Italy (DESI)
During the reporting year, Ducati and Lamborghini continued to develop the CSR project DESI (Dual Education System Italy) jointly organized by both companies and launched in 2014. Other project partners include the Volkswagen Workforce Foundation, the Italian Ministry of Education, Universities and Research, the Education Ministry of the Emilia Romagna Region, and two of Bologna’s Technical High Schools. The DESI dual-education program currently supports in Ducati 50 young people in their last years at technical high school, and combines classroom-based theory with practical work-experience placements. For the practical training component, Lamborghini and Ducati have set up modern training centers at their respective plants.
Ducati – Biomonitoring and Trigeneration Plant
The purpose of the project is to verify the possible environmental impact of Ducati’s activities using excellent bioindicators such as bees. With this in mind, in April 2016, an apiary was placed in an area inside the factory that is close to a track test, trigeneration plant, wastewater treatment plant and various sources of production emissions.
Ducati’s apiary consists of three hives. Since 2016, samples of all the hive matrices (honey, pollen, wax and the bees themselves) were taken from all the hives and tested for local environmental pollution, including heavy metals, polycyclic aromatic hydrocarbons, dioxins and pesticides. While they are exploring their territory in search of nectar, pollen, propolis or water, bees collide with pollutant particles in suspension in the atmosphere. Bees’ range over areas with a radius of about three kilometers (two miles). For this reason, the positioning of the Ducati apiary is considered to be particularly representative, because it is located within a three-kilometer radius of high-impact activities such as Bologna Airport and the city’s industrial zone.
Trigeneration, also known as CCHP, is a system which uses a single fuel to simultaneously generate energy for heating, cooling and electricity.
The company’s trigeneration plant was commissioned in January 2016. It consists of two endothermic engines powered by methane gas that are used to produce electrical energy, thermal energy and cooling energy. The electricity produced by the trigeneration plant during 2018 met 84% of the Ducati factory’s total demand. The remaining electricity that must be purchased from the network is green energy (in 2018 entirely from wind farms).
This allowed Ducati to successfully reduce its CO2 emissions by 54% in 2018 compared to 2013
Top Employer Italia 2018
In recognition of the company’s excellent workplace environment and outstanding personnel management, Ducati has been certified as a “Top Employer Italia 2018” for the fourth year in succession. This annual certification is awarded by the Top Employers Institute
Universum Awards 2018 – Students Choose Most Attractive Employers
The annual Universum employer ranking reveals which employers are most attractive to students. In an annual survey carried out across all Italian universities, students are asked to name the companies they regard as the most appealing. In 2018, Ducati was ranked third in the Engineering / IT / Natural Sciences category.