We deliver solutions created in Barcelona to make mobility easy.
As member of the Volkswagen Group, SEAT is based in Barcelona (Spain), exports 80% of its vehicles, and is present in over 80 countries through a network of almost 1,500 dealerships. In 2019, SEAT achieved worldwide history record sales of nearly 575,000 vehicles.
SEAT Group employs more than 14,700 professionals at its three production facilities in Barcelona, El Prat de Llobregat and Martorell, where it manufactures the highly successful Ibiza, Arona and Leon. In addition, 2019 was the year of the new SEAT Tarraco launch, produced in Wolfsburg. The company also produces the Ateca and Toledo in the Czech Republic, the Alhambra in Portugal and the Mii in Slovakia.
SEAT is the only company that designs, develops, manufactures and markets cars in Spain.
The company has a Technical Centre that acts as a knowledge hub, bringing together 1,000 engineers who are focused on developing innovations for Spain’s largest industrial investor in R&D. SEAT already features the latest connectivity technology in its vehicle range and is currently engaged in a global digitalization process that is paving the way for the mobility of the future.
The three highlight projects 2019
“From a good to a great company.”
ByBus and Mobike, internal easy mobility
In 2019, SEAT launched the pilot phase of two free sustainable mobility services, Mobike and ByBus, which are aimed at facilitating employees’ movements within the Martorell facility and cutting the number of vehicles driving around at the production plant. Both initiatives are part of the company’s “Easy Mobility Strategy”, which aims to provide efficient, smart and sustainable mobility solutions.
Mobike is a shared bicycle service with a presence in some Spanish cities that has been installed at the Martorell factory with more than 100 units. Staff use of the service is subject to the factory’s internal regulations, which require the use of a helmet and a reflective vest at night, as well as prohibiting their use in some marked areas, including inside the workshops. The bikes are equipped with GPS, a smart padlock and a solar panel that allows them to be located at all times. Employees who wish to use Mobike simply have to download the official app and register in the system.
ByBus, meanwhile, is a project developed by the team from the SEAT Metropolis:Lab. Following an initial pilot test in Wolfsburg (Germany), the scheme entered a second phase in Martorell. ByBus offers employees SEAT vehicles (with driver) with which they can make on-demand trips between the various areas of the factory site. To use the service, staff have to request it 10 minutes in advance and indicate the starting point, the destination and the number of companions, after which a car with a driver collects the user to take them to their destination. In 2019, around 2,000 passengers per week used the scheme, with seven vehicles operating and 24 stops located within the factory. The plan is to expand the service to 10 vehicles in order to reach the figure of 3,000 passengers per week as new stops are gradually added.
Ecomotive Factory Day in Martorell
In March, the Martorell plant hosted the 2019 Ecomotive Factory Day. This event was open to the company’s entire workforce, with the participation of the Board of Management members, and served as the stage for the presentation of various projects that are either contributing or will soon contribute to reducing SEAT’s environmental indicators.
The new “Move to Zero” environmental strategy was also presented at the event, and prizes were awarded for the best proposals for improvement related to the environmental indicators that were put forward as part of the “Ideas for Improvement” programme.
SEAT Urban Mobility
This new business unit integrates all the product, service and platform-based mobility. This strategic business unit aims to enable SEAT to focus its efforts on the user’s new mobility needs. SEAT is the micromobility centre of competence for the Volkswagen Group, and that means developing purpose designed products including deliver services and solutions for private customers and for fleets for all the Group’s brands – not only for SEAT –.
Products and services:
- EXS kickscooter launched in 2018.
- Car sharing platform Respiro (operating in several cities, such as Madrid)
- New e-Kickscooter concept
- First electric e-Scooter concept
- SEAT Minimó concept, which was unveiled at the last edition of the Mobile World Congress (2019) (also presented in Geneva Motor Show last year)
Two key tools for defining and updating the sustainability policy are the stakeholder map and the materiality analysis. The map identifies and prioritises the main groups which the company is involved with. The materiality analysis, meanwhile, determines which subjects are of most concern for the stakeholders, as well as determining their impact on the company’s business model.
The complexity of the current environment requires these two indicators to be permanently monitored, using an internally-developed methodology based on three phases:
1. Identification of issues related to sustainability through an analysis of the companies of the sector, sector specific advisers and sustainability advisers.
2. Consultations with stakeholders, both internally and externally, to assess and prioritise the issues related to corporate social responsibility.
3. Selection of the material issues of interest to SEAT, giving priority to those with a greater economic, social or environmental impact.
As a result of this process of constant dialogue and analysis, the company identifies guidelines for moving towards a stakeholder relationship model based on trust and the creation of links hat enable it to more accurately rise to the challenges it shares with society.
SEAT has not conducted an official Stakeholders Dialogue since the last years. We expect to organize one this year 2020.
Top Employer 2019
In 2019, SEAT was awarded with the Top Employer Award for the fifth time in a row.
Thanks to its occupational health and safety model, SEAT is accredited as a Healthy Company and has the new ISO 45001 certification.
M. Angustias Martín Quirós Award
SEAT received the first M. Angustias Martín Quirós award in the large organisations’ category and within the “Healthy body and mind” category. The award recognises SEAT as a benchmark healthy and emotionally responsible company.
Production Transformation Award
The SEAT factory in Martorell was recognised with the “Production transformation” award, given by the German magazine Automobil Produktion and the consultancy firm Roland Berger.