2. Sustainability
  3. Reporting
  4. Brands
  5. SEAT

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SEAT is the only company that designs, develops, manufactures and markets cars in Spain.

A member of the Volkswagen Group, the multinational has its headquarters in Martorell (Barcelona), exports 80% of its vehicles, and is present in over 80 countries through a network of almost 1,500 dealerships. In 2018, SEAT achieved worldwide history record sales of nearly 518,000 vehicles.

SEAT Group employs more than 14,700 professionals at its three production centers in Barcelona, El Prat de Llobregat and Martorell, where it manufactures the highly successful Ibiza, Arona and Leon. In addition, 2018 was the year of the new SEAT Tarraco launch, produced in Wolfsburg. The company also produces the Ateca and Toledo in the Czech Republic, the Alhambra in Portugal and the Mii in Slovakia.

The multinational has a Technical Center that acts as a knowledge hub, bringing together 1,000 engineers who are focused on developing innovations for Spain’s largest industrial investor in R&D. SEAT already features the latest connectivity technology in its vehicle range and is currently engaged in a global digitalization process that is paving the way for the mobility of the future.

The three highlight projects 2018

“Our ambition is to be the automotive industry’s sustainability benchmark.”

  • 1. EXCITE (Exergy approach to encourage circular economy practices in vehicles)
  • 2. Arboretum plantation in Can Cases Park
  • 3. Social Responsibility Projects

EXCITE (Exergy approach to encourage circular economy practices in vehicles)

The aim of this project was to identify the metals contained within a car (current SEAT Leon), detecting the most valuable ones in terms of exergy. With exergy as an indicator one is able to quantify the importance of a specific metal considering its physical value (how scarce or abundant in the earth’s crust). This is, in fact, a very relevant achievement, given that in terms of mass there is no possibility of comparing the different weight streams of the implied metals (it becomes clear that 1 kg of cobalt is not the same as 1 kg of iron). Then, by identifying the most valuable metals (tantalum, gold, palladium, among others), the most valuable car parts (such as control units, sensors and electric engines) have been detected in order to propose ecodesign and recycling guidelines, which can at last reduce the metals’ supply risk. 

Arboretum plantation in Can Cases Park

Within the framework of the initiative ECOMOTIVE Factory, the Department of Environment Production initiated in 2018 the Arboretum project. This initiative meant creation of a forest integrated by a total of 80 native species of trees, shrubs and bushes in a delimited area of the forest park of Can Cases, located just side of our facilities the Martorell factory. The SEAT forest has an area of more than 6,000 square meters and is oriented both to promote biodiversity of the environment as to the disclosure and training in subject environmental. For this, each copy of tree, bush or shrub carries an identification plate with a QR code in which visitors, especially educational centers, may consult with their Smartphone all the information of each species and learn about the native flora. In parallel, this project also contemplates the rehabilitation of a pond which is the natural habitat of an autochthonous amphibian, called Hyla Meridionalis or little frog of San Antón. It is in this pool where the little frog, currently in danger of extinction, deposits their eggs. Therefore, with the reconstruction and care of the Font de la Mina, as this location is known, it is expected to increase the quantity of this amphibian in the next years. In addition to its rehabilitation, there has been planted in their interior species vegetables like reed, water lily-white or yellow lily, which are ideal for the procreation of the amphibian.
This initiative in favor of biodiversity the past materialized April 27 with the very active implication of a group of workers of our company, the collaboration of personnel at risk of Social exclusion of Martorell and the assistance from professionals Sylvestris.

Social responsibility projects

In 2018, SEAT further expanded its social responsibility activities, focusing on three areas in particular: training programs, health and safety and commitment and contribution to
Spanish society in today’s context.

Donations for Educational Purposes
Donation of 44 vehicles to the Government of Asturias, to the University of Vic and Manresa, to the Center of Automotive Vocational Training of Martorell, to the Government of Madrid, and other components to different entities for educational purposes.

During 2018, SEAT developed in Madrid a program addressed to the students of Vocational Training in the last year of the Automotive degree. The project aims to improve their future employability conditions through training, internships in SEAT’s services and the opportunity to be part of the job bank of SEAT for a year.

Financial Aid and Donations
In 2018, SEAT continued its financial aid to the Fight Against AIDS Foundation, and also collaborated with “Pulseras Candela” Foundation to support the fight against childhood cancer.

Stakeholder Dialog

As a multinational public company, SEAT S.A. must reconcile the needs of various groups of stakeholders every day. To overcome this challenge and optimize outcomes for all stakeholders, SEAT is engaged in multiple forms of outreach with the various interest holders, seeking dialog and feedback. SEAT is constantly working to improve its relationships with members of all stakeholder groups affected by the product life cycle, as well as other interest groups. SEAT’s general policy is based on extensive analysis of stakeholder interests and their perspectives on the business environment.

As one of the most dynamic brands in the VW Group, SEAT maintains close links with other companies within the Group, seeking dialog and opportunities for synergies. The company maintains an ongoing dialog with employees, making constant efforts to further improve working conditions and work-life balance. SEAT organizes numerous employee programs such as training courses, an extensive healthcare service and other benefits.

SEAT also maintains a broad-based dialog with all suppliers. Confronted by new challenges, SEAT has implemented new policies aiming to deepen interaction with suppliers in order to jointly overcome challenges, drive forward innovation and agree consistent social and environmental standards.

Awards 2018

Top Employer 2018

In 2018, SEAT was awarded with the Top Employer Award for the fourth time in a row.

ISO 45001

First company in the sector with ISO 45001 Health and Safety Certification