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Volkswagen Group Argentina achieved sales leadership in the country for 17th consecutive year. In a challenging year signed by the pandemic, the Group reached a total of 59,468 patented units in 2020.

Volkswagen Group Argentina achieved the leadership in the country for 17th consecutive year, reaching a total of 59,468 patented units in 2020, despite the pandemic.

The Group celebrated its 40th anniversary in Argentina and the 25th anniversary of Pacheco Industrial Center with more than 1.5 million units produced in its history (Amarok was the most produced model in 2020, with 580,000 units).

Córdoba Industrial Center reached a production of 14.5 millions of transmissions, exporting more than 70,000 MQB281 units during 2020.

Volkswagen finished 2020 leading the Argentinean market with 17.2 % of market share, launching the news Nivus, Amarok V6 258, Polo, Virtus and Touareg, and showing the new Taos in a World Premiere on live streaming. Audi leaded Premium Cars market, with 35.2 % of market share. In 2020, it launched the news A1, Q3 -best-selling premium car of the year-, Q3 Sportback and e-tron. In Premium Bikes, Ducati achieved the 16.2 % of market share (2nd in Argentina and best performance of the brand in worldwide). VW Trucks and Buses launched 6 versions of Delivery, Robust and Constellation, and still positioning 3rd in its market.

During 2020, in the context of a pandemic, we worked on community support projects generating solidarity alliances that allow us to collaborate with those who need it most, creating shared value: vehicle loan to the Food Bank, Municipality of Tigre and Argentine Army; manufacture and donation of protection elements for doctors; repair of medical equipment; donation of food and hygiene products by employees to the Nordelta Foundation; corporate volunteering in community centers.

The three highlight projects 2020

  • 1. Volkswagen Group Argentina implemented Action Plan according to the diagnosis results | UN Women’s “Principles for Women’s Empowerment”
  • 2. Inauguration of the most modern paint plant in the national automotive industry
  • 3. Solidarity Chain & Alliance with Food Bank

Volkswagen Group Argentina implemented Action Plan according to the diagnosis results | UN Women’s “Principles for Women’s Empowerment”

In 2019 Volkswagen Group Argentina signed UN Women’s “Principles for Women’s Empowerment” and during 2020 received the recognition for developing and implementing the action plan.

Women Empowerment Principles (WEPs) have been created as a platform for private companies to in force measures for gender equality in labor environment and the community. During 2019 we made the diagnosis trough the WEP’s questionnaire to have a self-assessment diagnosis of its current situation and during 2020 developed and implemented measures according to the diagnosis results:

  • Additional Soft-landing for Maternity leave
  • Additional Soft-landing for Paternity leave
  • Work-life balance – Home Office
  • Mentoring Program
  • Gender violence protocol

By adhering to these principles, the company reaffirms its commitment to diversity and integration as fundamental pillars of its strategy and is committed to continuing to work on policies that strengthen gender equity in the workplace. This initiative is aligned with the overall diversity group program within the TOGETHER 2025 strategy, which seeks to incentivize differences in the field of work, understanding diversity such as the integration of the various genders, origins, religions and professional competences, among other aspects.

Inauguration of the most modern paint plant in the national automotive industry

The new Painting Plant, of 25,000 m2, meant an investment of US $ 200 million, part of the US $ 650 million that the company allocated for the implementation of the necessary infrastructure for the production of the first SUV of the brand in the country: the new Volkswagen Taos. With its start-up and thanks to the implementation of Primerless technology, the paint plant will allow savings of 75% in energy consumption, 85 % in water and air consumption and a reduction of emissions to 0.3 mg / m3, that is, 700 times less than what the law establishes.

The inauguration of this state-of-the-art plant completes the investment plan in the country for almost USD 1 billion for our Industrial Centers, which shows the importance that Argentina has for our region. With this new technology, the Pacheco Industrial Center is positioned as one of the Group's most advanced plants in Latin America.

The work took 2 and a half years to complete, requiring a workforce of more than 600 people and the participation of 71 suppliers in construction and facilities. The building has 2,400 tons of steel and 7,900 m3 of concrete, which translate into a structure that is 182 meters long, 50 meters wide and 24 meters high.

Among the large number of special machinery with which the plant is equipped, stand out 68 robots, 2,500 meters of conveyors, electrostatic cleaning by robots, high-performance regenerative furnace heating system, ultrasonic thickness measurement, hot wax application automated by flooding and intermediate dehumidification oven, among others.

Solidarity Chain & Alliance with Food Bank

Due to the worldwide pandemic, vulnerable population in Argentina increased the demand of food in community centers. Within this framework, and regarding the Sustainability social actions, the VW Argentina team, joined with a non-profit social organization known as “Banco de Alimentos” in a solidarity chain that has as main objective the reduction of hunger through the delivery of collected fruits & vegetables from surrounding areas of Buenos Aires, avoiding waste.

Thanks to the loan of two Amarok, during the six months the amount of rescued fruits & vegetables achieved 80,000 kgs. The recollected food has been distributed to many community centers around the country.  

Awards 2020

Top Employer

*Further information on the official fuel consumption and official specific CO₂ emissions of new passenger cars can be found in the “Guide on the Fuel Economy, CO₂ Emissions and Power Consumption of All New Passenger Car Models Offered for Sale on the German Market”, which can be obtained free of charge from all sales outlets of and directly from DAT Deutsche Automobil Treuhand GmbH, Hellmuth-Hirth-Strasse 1, 73760 Ostfildern, Germany, or downloaded from: www.dat.de.

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