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Volkswagen de Mexico redesigned its Sustainability Strategy basing it on two main pillars, Environmental responsibility and Social responsibility looking to position our company in the best places of reputation in the country.

Our main objective is to attend the environmental and social needs of the communities around our factories, in the states of Puebla and Guanajuato.

Towards to our objective of a CO2 neutral production in our two plants by 2030, we have reached a reduction of 42.7% per cent in our main environmental indicators, such as energy and water consumption; emissions and waste disposal in our Puebla Plant, and 36.1% per cent in our Guanajuato Plant.

Our environmental responsibility relies also in the use of renewable sources in the generation of the energy for our processes: 70 per cent of the energy used in our vehicle and aggregates production processes comes from an Eolic Park located in the State of Zacatecas.

Also awards and promotes biodiversity protection in Mexico with the program “Volkswagen, for the Love of México”, besides planting and taking care of more than 770 thousand trees and offering environmental education to more than 2,000 students yearly.

Social responsibility implies taking an active role in developing the communities around our plants in Puebla and Guanajuato offering support to obtain official education certificates, creating an Early childhood development center and promoting the design of science, technology, engineering and math projects among children and young people. All these with our employee´s involvement as volunteers.

The three highlight projects 2020

“Volkswagen supports biodiversity protection projects with the contest “Volkswagen, for the love of Mexico”, awarding this year the winner, a biologist that seeks to protect the Jaguar and its habitat in the mountains of the state of Guerrero.” In 2020, the especial edition of this contest called Por Amor a México Chav@s received 76 projects from youth scientists. The project dedicated to bring attention to birds of prey was the winner.

  • 1. “Volkswagen, for the Love of México”
  • 2. Por amor a México, social commitment – supporting the disadvantaged
  • 3. Reforesting Mexico

“Volkswagen, for the Love of México”

Protection of biodiversity in Mexico

Since 2006, Volkswagen de México has been funding biodiversity research and conservation projects in Mexico.

By 2016, eleven Mexican scientists had been awarded with grants of around $30,000 Dollar in recognition of their contributions to species conservation in Mexico and in support of their ongoing work. Volkswagen de México has become the country's most important private donor in the field of biodiversity.

Starting 2017, under the new motto “Volkswagen, Por Amor a México” (Volkswagen, for the Love of Mexico) the award is being opened to the conservationist community in Mexico, giving them the opportunity to present all kinds of nature conservation projects, which may qualify for the grant of $30,000 Dollar.

“Volkswagen, Por Amor a México, Chav@s. Edición Especial 2020 (For the Love of Mexico, Chav@s. Special Edition 2020), with the objective of generating initiatives that address issues related to the conservation and protection of flora, fauna, ecosystems and the environment, this edition was directed especially to university students.

More than 120 projects were registered, of which 76 qualified. “Biological and social strategies for the rescue and conservation of birds of prey” was the winning project.

Por amor a México, social commitment – supporting the disadvantaged

Support to 678 families with a basic basket for 10 weeks.

Volkswagen de México joined forces with its trade union launching the initiative “A Day for the Future” in 2002. Employees voluntarily donate one day’s wage, and the company provides matching funds. The money is donated to projects run by institutions in the state of Puebla and Guanajuato that are committed to help sick, orphaned, abandoned or disabled children.

Since it was founded 18 years ago, the program has donated more than $2 million Dollar bringing support to more than 350 projects.

In 2020, Volkswagen de Mexico implemented Corporate Volunteering, with the objective of supporting the local community of the Puebla and Guanajuato Plants.

The Nutrition Program was created with the objective of helping families who, due to the effects of the COVID-19 pandemic, lost their jobs and that the children could have food. The program was able to help 2,776 families, to whom a basic basket was distributed weekly with a duration of 10 weeks. Volkswagen de Mexico’s employees made the first two donations and the third by the company performing a matching found. The families that received the pantries were selected through a socio-economic study.

Reforesting Mexico

Through three macro projects, Volkswagen de Mexico has taken under its protection more than 1,400 hectares, the equivalent to four times the extension of the Puebla Plant.

Izta-Popo reforestation

The Izta-Popo reforestation project of 750 hectares started in 2008 by Volkswagen in the Iztaccíhuatl-Popocatépetl National Park protects species and natural habitats. It also helps replenish the groundwater reservoirs of the Puebla region with rain and meltwater stopping ditches. The project planned together with the State Parks National Commission has planted a total of 560,000 Hartwegi's pines.

Currently the project is in the process of updating, and project evaluation workshops with the National Environmental Ministry, CO2 offset certification evaluations and different research projects in areas such as CO2 capture, water capture and infiltration, and biodiversity will be carried out, and the environmental education program in schools in the region will continue.

As the Izta Popo Project, the Cerro Zapotecas Project is located on Puebla city.

On December the agreements with the Puebla State Ministry of the Environment were signed to offset for the environmental impact of the expansions that the Puebla Plant has had inside, in a total area of 511 hectares of the Protected Natural Area with the same Name.

The “Cerro Zapotecas” project considers the reforestation of 32,000 native and fruit trees, sanitation actions, soil and water conservation works and fire-cutting gaps.

The project will be a link to the community through environmental training for the preservation of the Protected Natural Area.

Cuenca de la Esperanza y la Soledad

Since 2019 the project started with the Guanajuato government considering the reforestation of native species on 300 hectares in the Cuenca de la Esperanza y la Soledad Park (Guanajuato, Guanajuato State). The project expects to continue until 2025 with a total of 500 hectares more. 165,000 trees will be planted in 2021–2023. Restoration of the natural vegetation, natural soil and the reduction of the effects of extreme droughts. In order to collect and infiltrate groundwater, water stopping ditches and ponds will be dig. Different research projects in areas such as CO2 capture, water capture and infiltration, and biodiversity will be carried out, and it will be implemented the environmental education program in schools in the region.

The project also raises awareness for the protection of nature and biodiversity through guided tours by its environmental educator. Visitors walk through the trail installed for nature observation, feeling reconnected to the environment and recognizing the importance of conservation.

Bamboo Project

This project started in 2015 and runs for a period of six years, over a land of 355 hectares located in the state of Puebla, with the cooperation of the National Research Institute for Forestry, Agriculture and Livestock Breeding (INIFAP).

Last year Volkswagen de México signed with INIFAP an extension until 2025, the main objective is to conserve the 355 ha and the existing biodiversity, as well as continue with research studies on CO2 capture and water capture and infiltration, in addition, the environmental education program will continue with the schools in the region and temporary employment will continue to be offered to the people who work on the project, having a positive social impact aligned with the company's social responsibility.

Bamboo can grow to heights as tall as 22 meters per year (in its 5th year for some species), it produces big amounts of oxygen and absorbs more carbon dioxide than other plants and trees,

Moreover, local communities can take advantage of the resistance of this plant and manufacture from bridges and houses to jewelry, becoming an important contribution to the social and economic development of the region.

Stakeholder Dialog

We interact with our collaborators, regulators, customers, suppliers, communities, authorities and other stakeholders to improve the understanding of their needs and expectations in environmental, energy and social topics.

Through the Environmental Day, the Sustainability in Supplier Relationship Forum, the Workshop with Universities, the Environmental Day and the Environmental Education Online Program we are in strong contact with our external community. We exchange environmental information and efforts done by Volkswagen de México but most of all we get to listen to their needs and expectations.

Awards 2020

  • Company certified as “Top Employer México” 2020 (Tom Employers Institute)

* Further information on the official fuel consumption and official specific CO₂ emissions of new passenger cars can be found in the “Guide on the Fuel Economy, CO₂ Emissions and Power Consumption of All New Passenger Car Models Offered for Sale on the German Market”, which can be obtained free of charge from all sales outlets of and directly from DAT Deutsche Automobil Treuhand GmbH, Hellmuth-Hirth-Strasse 1, 73760 Ostfildern, Germany, or downloaded from: www.dat.de.

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