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Volkswagen de Mexico redesign its Sustainability Strategy basing it on two main pillars, Environmental responsibility and Social responsibility looking to position our company in the best places of reputation in the country.

Our main objectives are to attend the environmental and social needs of the communities around our factories through the volunteering of our employees.

Environmental responsibility means to Volkswagen de México to produce vehicles, engines and components with 70% of the energy needed coming from renewal sources(Eolic) and searching to have production processes with a zero environmental impact in 2025. Also awards and promotes biodiversity protection in Mexico with the program “Volkswagen, for the Love of México”, besides planting and taking care of more than 770 thousand trees and offering environmental education to more than 2,000 students yearly.

Social responsibility implies taking an active role in developing the communities around our plants in Puebla and Silao offering support to obtain official education certificates, creating an Early childhood development center and promoting the design of science, technology, engineering and math projects among children and young people. All these with our employee´s involvement as volunteers.

The three highlight projects 2019

“Volkswagen supports biodiversity protection projects with the contest "Volkswagen, for the love of Mexico", awarding this year the winner, a biologist that seeks to protect the Jaguar and its habitat in the mountains of the state of Guerrero”

  • 1. “Volkswagen, for the Love of México”
  • 2. A Day for the Future – supporting the disadvantaged
  • 3. Reforesting Mexico

“Volkswagen, for the Love of México”

Protection of biodiversity in Mexico

Since 2006, Volkswagen de México has been funding biodiversity research and conservation projects in Mexico.

By 2016, eleven Mexican scientists had been awarded with grants of around $30,000 Dollar in recognition of their contributions to species conservation in Mexico and in support of their ongoing work. The same amount was given each year to a nature conservation research project undertaken by scientists in a natural protected area. Volkswagen de México has become the country's most important private donor in the field of biodiversity.

Starting 2017, under the new motto “Volkswagen, Por Amor a México” (Volkswagen, for the Love of Mexico) the award is being opened to the conservationist community in Mexico, giving them the opportunity to present all kinds of nature conservation projects, which may qualify for the grant of $30,000 Dollar. A qualified jury selects the two semifinalist projects and the public votes for its favorite in the web site: www.vwporamoramexico.mx. The project with more votes is the winner of the yearly contest.

The winner of this year´s contest was a research program aimed to protect the Jaguar and its habitat in the mountains of the state of Guerrero.  

A Day for the Future – supporting the disadvantaged

More than 350 projects to help disadvantaged childhood supported

Volkswagen de México joined forces with its trade union launching the initiative "A Day for the Future" in 2002. Employees voluntarily donate one day’s wage, and the company provides matching funds. The money is donated to projects run by institutions in the state of Puebla and Guanajuato that are committed to help sick, orphaned, abandoned or disabled children.

Since it was founded 18 years ago, the program has donated more than $2 million Dollar bringing support to more than 350 projects.

Reforesting Mexico

Through three macro projects, Volkswagen de Mexico has taken under its protection more than 1,400 hectares, the equivalent to four times the extension of the Puebla Plant.

Izta-Popo reforestation

The Izta-Popo reforestation project of 750 hectares started in 2008 by Volkswagen in the Iztaccíhuatl-Popocatépetl National Park protects species and natural habitats. It also helps replenish the groundwater reservoirs of the Puebla region with rain and meltwater stopping ditches. The project planned together with the State Parks National Commission and the "Produce Puebla" Foundation, has planted a total of 560,000 Hartwegi's pines.

A biodiversity specialist monitors the project´s endangered species and the local community is actively participating in the conservation of the protected area.

The project also raises awareness for the protection of nature and biodiversity through guided tours by its environmental educator. Visitors walk through the trail designed for nature observation, feeling reconnected to the environment and recognizing the importance of conservation. The Center of Environmental Education and Communication (CEDA) of Volkswagen de México provide further insights: eco-friendly technologies like solar panels, rainwater deposits and sustainable building materials (bamboo, soil, sand, mulch, reusable glass) are presented there.

As of today, Volkswagen has supported the project with about 2.8 million USD, with the participation of 39 suppliers, as well as by Puebla's water and sewage services provider. Together, the sponsors will ensure that the forest is protected for years to come.

Cuenca de la Esperanza y la Soledad

From 2019 to 2023, this joint project with the government of the state of Guanajuato started by the reforestation of native species on 300 hectares in the Cuenca de la Esperanza y la Soledad Park. The project expects to continue 5 more years after 2023 adding 320 hectares. 45 thousand trees will be planted between 2022 and 2023. The project includes restoration of the natural vegetation, natural soil and the reduction of the effects of extreme droughts. In order to collect and infiltrate groundwater, water stopping ditches and ponds are going to be dig.

The project also raises awareness for the protection of nature and biodiversity through guided tours by an environmental educator. Visitors walk through the trail installed for nature observation, feeling reconnected to the environment and recognizing the importance of conservation.

Bamboo Project

This project started in 2015 and runs for a period of six years, until 2021, over a land of 355 hectares located in the state of Puebla, with the cooperation of the National Research Institute for Forestry, Agriculture and Livestock Breeding (INIFAP).

Bamboo can grow to heights as tall as 22 meters per year (in its 5th year for some species), it produces big amounts of oxygen and absorbs more carbon dioxide than other plants and trees,

Moreover, local communities can take advantage of the resistance of this plant and manufacture from bridges and houses to jewelry, becoming an important contribution to the social and economic development of the region.

The project also raises awareness for the protection of nature and biodiversity offering guided tours.

Stakeholder Dialog

We interact with our collaborators, regulators, customers, suppliers, communities, authorities and other stakeholders to improve the understanding of their needs and expectations in environmental, energy and social topics.

Awards 2019

  • Company certified as “Empresa Familiarmente Responsable” (Federal Government)
  • Organización Responsablemente Saludable (Responsibly Healthy Organization)
  • Company listed as “Best Place to Work” for Engineering and IT students (Universum Global)
  • Company certified as “Top Employer México” 2019 (Tom Employers Institute)
  • Empresa Segura, Tercer Nivel (Safe Company- Third Level) (Federal Government)
  • Empresa Socialmente Responsable (Social Responsible Company) (Mexican Centre for Philanthropy)
  • Fifth place “Empresa de los sueños de los jóvenes” (Young people's dream company) (Cía. de Talentos)

* Further information on the official fuel consumption and official specific CO₂ emissions of new passenger cars can be found in the “Guide on the Fuel Economy, CO₂ Emissions and Power Consumption of All New Passenger Car Models Offered for Sale on the German Market”, which can be obtained free of charge from all sales outlets of and directly from DAT Deutsche Automobil Treuhand GmbH, Hellmuth-Hirth-Strasse 1, 73760 Ostfildern, Germany, or downloaded from: www.dat.de.

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