At Volkswagen de Mexico, we see sustainable development as an opportunity to focus our innovation skills on ensuring the long-term continuity of our company. It means creating greater value while using fewer resources.
We look after the interests of our employees and are committed to maintaining long-term relationships with our distributors, suppliers, the community and our customers. Sustainability means continuous improvement of the technological aspects of our processes and our vehicles in ways that are beneficial to the environment and the consumer, always endeavoring to maintain our technological and quality-focused leadership in the automotive industry.
Social responsibility implies taking an active role in developing the communities around our plants in Puebla and Silao. In addition to creating well-paid jobs, Volkswagen of Mexico provides support for cultural, educational and environmental protection activities – in addition to the philanthropic activities in which involve our employees.
The three highlight projects 2018
“Volkswagen is providing relief to the victims of the September 19th 2017 earthquake, by supporting the rebuilding of more than 100 houses in the State of Puebla.”
Relief to the victims of Earthquake
As result of the earthquake of last September 19th, thousands of houses in the State of Puebla resulted damaged and many of them felt down. Volkswagen de Mexico will cooperate with authorities in a project to rebuild more than 100 houses in the community of Tochimilco, one of the most affected.
Volkswagen de México is supporting this project with resources from the fund raising campaign Reconstruyamos Puebla (Let´s Rebuild Puebla) where employees, suppliers, and the VW Group brands in México, Audi, SEAT, Volkswagen PKW, Volkswagen NFZ and Porsche, as well as Volkswagen Financial Services participated.
A year ago from the disaster, it has been built 60 percent of the houses programmed.
Helping to protect the biodiversity
Since 2006, Volkswagen de México has been funding biodiversity research and conservation projects in Mexico.
By 2016, eleven Mexican scientists had been awarded with grants of around $30,000 Dollar in recognition of their contributions to species conservation in Mexico and in support of their ongoing work. The same amount was given each year to a nature conservation research project undertaken by scientists in a natural protected area. Volkswagen de México has become the country's most important private donor in the field of biodiversity.
Starting 2017, under the new motto “Volkswagen, Por Amor a México” (Volkswagen, for the Love of Mexico) the award is being opened to the conservationist community in Mexico, giving them the opportunity to present all kinds of nature conservation projects, which may qualify for the grant of $30,000 Dollar.
The first winner of this new contest was a research program aimed to preserve amphibious in Puebla. A year after been granted with the prize, this project achieved some milestones such as a steady rate of capture of individuals and no sick animals reported; 3,000 trees planted and facilities for preservation of amphibians built.
A Day for the Future – supporting the disadvantaged
More than 300 projects to help disadvantaged childhood supported
Volkswagen de México joined forces with its trade union launching the initiative "A Day for the Future" in 2002. Employees voluntarily donate one day’s wage, and the company provides matching funds. The money is donated to projects run by institutions in the state of Puebla and Guanajuato that are committed to help sick, orphaned, abandoned or disabled children.
Since it was founded 17 years ago, the program has donated $2 million Dollar bringing support to more than 300 projects.
Through three macro projects, Volkswagen de Mexico has taken under its protection more than 1,200 hectares, the equivalent to four times the extension of the Puebla Plant.
The reforestation project of 750 hectares started in 2008 by Volkswagen in the Iztaccíhuatl-Popocatépetl National Park protects species and natural habitats. It also helps replenish the groundwater reservoirs of the Puebla region with rain and meltwater stopping ditches. The project planned together with the State Parks National Commission and the "Produce Puebla" Foundation, has planted a total of 490,000 Hartwegi's pines.
A biodiversity specialist monitors the project´s endangered species and the local community is actively participating in the conservation of the protected area.
The project also raises awareness for the protection of nature and biodiversity through guided tours by its environmental educator. Visitors walk through the trail designed for nature observation, feeling reconnected to the environment and recognizing the importance of conservation. Further insights are provided by the Center of Environmental Education and Communication (CEDA) of Volkswagen de México: eco-friendly technologies like solar panels, rainwater deposits and sustainable building materials (bamboo, soil, sand, mulch, reusable glass) are presented there.
As of today, Volkswagen has supported the project with about 2.5 million USD, being supported by 39 suppliers, as well as by Puebla's water and sewage services provider. Together, the sponsors will ensure that the forest is protected for years to come.
Sierra de Lobos
From 2012 to 2018 the joint project with the Ecological Institute started by the reforestation of native species on 114 hectares in the Sierra de Lobos State Park (Silao, Guanajuato State). A total of 152,000 trees were planted. By restoring natural vegetation, ground subsidence was counteracted and extreme droughts were reduced. In order to collect and infiltrate groundwater, water stopping ditches and ponds were installed. Fire stopping ditches prevented forest fires from spreading.
The project combined social and economic interests by creating new positions that could be taken up by women as much as by men, thereby promoting gender equality. The project lasted 7 years and was supported by Volkswagen de México throughout the period. 224,000m3 of water were captured, more than 607 tons of Carbon were stored in the trees planted, and 177 wildlife species (vertebrates and invertebrates were monitored, 14 of which were listed in the NOM-ECOL-059 for species at risk of extinction).
As an expression of Volkswagen de México's explicit climate change strategy, the "Bamboo Project" has evolved. Because the company wanted to compensate for the environmental impacts of the extension of the Tiguan production hall, the project was initiated in 2015 and runs for a period of five years.
The project of 355 hectares is a joint venture with the National Research Institute for Forestry, Agriculture and Livestock Breeding (INIFAP). Since bamboo grows to heights as tall as 22 meters per year (in its 5th year), it is perfect for binding huge amounts of CO2. Moreover, local communities should be incentivized to acknowledge the domestic bamboo "Guadua aculeata" as a sustainable useful plant.
Also, a genetic reservoir for preserving and studying the genetic diversity of bamboo species has been planted ("Bambusetum"). By employing and training inhabitants of the surrounding regions, as well as by manufacturing everyday consumer goods, the project makes an important contribution to the social and economic development of the region. The research done involves the quantification of bound carbon, additional possibilities for the use of bamboo, market surveys for the products developed from the project and the monitoring of flora and fauna. The project is located on the research area "Las Margaritas", in the State of Puebla.
Developing the next generation of soccer stars
Volkswagen de Mexico and VFL Wolfsburg established the first Germany´s professional soccer club school in the State of Puebla, which are located at the Company Sports Club.
Kids from 5 to 17 years are trained- since August 2018- under the methodology of this team. The school in Puebla is part of a worldwide net of training centers, with presence in Wolfsburg, China, Brazil and United States.
50,000 visitors to the Automobile Museum and the Puebla Plant
Historic models from Volkswagen and the tours through the factory keep the attention from visitors
In 2018, the Automobile Museum of Puebla, where Volkswagen has a permanent exhibition of iconic models such as a Classis Sedan from 1954 and the first New Beetle assembled, registered an attendance of about 43,500 visitors.
With an offer of different guided tours, in Spanish, English and German, the Puebla Plant received more than 6,000 visitors. Both, the Museum and the factory are an interesting spot for tourism, students, clients, and government representatives.
- Company certified as “Empresa Familiarmente Responsable” (Federal Government)
- Organización Responsablemente Saludable (Responsibly Healthy Organization)
- Company listed as “Best Place to Work” for Engineering and IT students (Universum Global)
- Company certified as “Top Employer México” 2018 (Tom Employers Institute)
- Empresa Segura, Tercer Nivel (Safe Company- Third Level) (Federal Government)
- Empresa Socialmente Responsable (Social Responsible Company) (Mexican Centre for Philanthropy)
* Further information on the official fuel consumption and official specific CO₂ emissions of new passenger cars can be found in the “Guide on the Fuel Economy, CO₂ Emissions and Power Consumption of All New Passenger Car Models Offered for Sale on the German Market”, which can be obtained free of charge from all sales outlets of and directly from DAT Deutsche Automobil Treuhand GmbH, Hellmuth-Hirth-Strasse 1, 73760 Ostfildern, Germany, or downloaded from: www.dat.de.