Shift. The Volkswagen Sustainability Magazine
How can a company that has so flagrantly broken its promise to society talk about sustainability again without fear of derision and ridicule? That was the question. This magazine, which complements our traditional Sustainability Report, is an initial answer.
"Shift. The Volkswagen Sustainability Magazine" has a sound of permanence about it. This is intentional. Shift isn’t a flash in the pan; it’s the expression of an attitude that will continue to shape our dialogue in the future. We are self-critical and argumentative – and we mean to remain so.
On that note: let us hear your opinion at email@example.com
06 A year marked by crisis
The Volkswagen Group faces its greatest test ever.
11 Lobbyism and sustainability: Two sides of the same coin
An analysis by Dr. Thomas Steg.
12 What others are saying
Disappointed partners demand transparency and a new start.
15 Uncovering the truth or just tactics?
The Communications division explains why they speak the way they do.
16 Unsparing scrutiny
Necessary remarks on an ongoing investigation.
18 Descent and delisting: Volkswagen falls hard
Autumn 2015 dealt VW a severe blow – and not just to the Group’s share price.
19 You can’t demand trust
From Jurgen Gietl, well-intentioned advice for a battered company.
20 “I knew this job wouldn’t be a walk in the park.”
Dr. Christine Hohmann-Dennhardt fields critical questions from Shift.
22 A new, better Volkswagen Group
The TOGETHER strategy marks out the course for change.
23 Making way for good ideas
Dr. Karlheinz Blessing appeals for less hierarchy and more courage.
24 Sustainability – getting it right this time
Nine bright minds show Volkswagen the way to the future.
26 Electric, connected, shared – the future of mobility
Matthias Muller says where the journey will take us, and what Volkswagen can expect.
28 The car of the future is not a car
In its Future Centers, Volkswagen is working on new mobility concepts.
34 Drive me home, Jack!
Intelligent vehicles should make mobility safer and more comfortable.
36 Fully connected, but transparent and vulnerable to attack?
Andrea Voßhoff and Markus Beckedahl expect data protection and security.
38 What comes out the back is all that matters
Dr. Ulrich Eichhorn and Dr. Axel Friedrich in a Shift debate.
42 Climate killer or driver of progress?
Dr. Thomas Sedran and Dietmar Oeliger, for and against the SUV.
44 Room to move in the digital workplace
New technologies and agile methods are changing the company.
50 Focus on human rights
What Volkswagen can contribute: a look at a broad field of action.
52 Long march to sustainability
In China, citizens and government are embarking on a new way of thinking.
53 Facts, figures, and data
From the Sustainability Report 2015.