2. Sustainability
  3. Strategy, Policy & Engagement
  4. Engagement
  5. Culture

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When we at Volkswagen support culture and the arts today, then we are taking responsibility for tomorrow.

Volkswagen Cultural Engagement

Because the future is being shaped when creativity unfolds. As a global and socially responsible company, we translate this belief into numerous projects which we strengthen in the frame of long-term partnerships and sustainable collaborations with artists, cultural visionaries and internationally leading institutions. With our help, an even larger audience gets in touch with creative works and ideas. And we firmly support cultural education programmes enabling people to understand the power of art and inspiring them to act creatively.

Contemporary art in Goslar

Photo: Philipp Gladsome

British artist, filmmaker and university lecturer Isaac Julien received the prestigious “Kaiserring Goslar” art prize in 2022. In his works, he deals with such issues as racism and homosexual identity, examining these topics against an artistic and cultural background. Two central cinematic works can be seen at Mönchehaus Museum Goslar until 29 January 2023: “Looking for Langston” from 1989 and “Lessons of the Hour” from 2019. Volkswagen has been supporting exhibitions of the winner of the annual Kaiserring prize for many years and, in doing so, has helped to make culture in Lower Saxony accessible to a large public.


“Isaac Julien tears down barriers between different artistic disciplines, by drawing from film, dance, photography, music, theatre, painting and sculpture and combining them into a highly sensual, visual narrative. His work addresses the important social and human subjects of our time and encourages others to rethink and explore social responsibility anew.”

From the justification of the jury for the 2022 Kaiserring prize

Big crowd-puller at Guggenheim Museum Bilbao

Photo: Guggenheim Museum Bilbao

Volkswagen was main partner of one of the most successful exhibitions at the renowned Guggenheim Museum Bilbao. From 8 April to 18 September 2022, more than 750,000 visitors saw the exhibition “Motion. Autos, Art, Architecture”, which was curated by star architect Lord Norman Foster. The exhibition spectacularly formed a bridge between the history of mobility and the design of urban spaces. It also took a look into the future of mobility with the “Future Gallery”.

Volkswagen Art4All – or the ease of discovering art!

Photo: Robert Schittko

Time and time again, museum makers surprise us with innovative concepts and content. And so immersing oneself in art has long been worthwhile not only for enthusiasts, but also for curious viewers and newcomers.

With the Volkswagen Art4All initiative, Volkswagen supports cultural partners in making their offerings accessible to a broad public. Visitors to the Neue Nationalgalerie and the Hamburger Bahnhof – Museum für Gegenwart in Berlin as well as the Kunstmuseum in Wolfsburg regularly enjoy free admission and special guided tours, workshops and numerous special events.

10-jähriges Jubiläum MoMa-Kooperation

Performance: ATM Presents DEN$E, performers name: Bubblesz
Photograph: Aliza Sena

“We celebrate creativity” – this is the claim and standard of Museum of Modern Art in Manhattan. As one of the world’s most important venues for the art of our time, MoMA and MoMA PS1 are among the world’s most respected pioneers with their exhibitions and extensive educational programme.

As a long-standing partner, Volkswagen has contributed to many extraordinary experiences, including a Kraftwerk concert at MoMA, a show of Björk’s work or the presentation of the fascinating “Rain Room” installation. As the main partner of the education programme, Volkswagen also supports the development of new online formats for curious people all over the world.

Fostering young talent in art and culture: Volkswagen Fellows

Photo: Philipp Gladsome

Since 2012, Volkswagen has regularly supported young scientific talent on their way into the art and culture scene. In cooperation with institutions such as the Kunstmuseum Wolfsburg, the Hamburger Bahnhof – Museum für Gegenwart in Berlin and the phaeno science museum, the Volkswagen Fellows are directly involved in everyday museum life, they gain valuable experience and support the institutions with their respective expertise.

Cultural diversity around the world

Foto: Volker Kreidler

With its global promotion of culture, Volkswagen is making art and culture accessible to millions of people. The promotion of cultural projects at the group’s sites is an expression of the social responsibility and the strengthening of cultural diversity in the various regions.

The support ranges from small collaborations to partnerships of international significance, as well as cooperations with major social relevance, such as Volkswagen Art4All from Wolfsburg to Berlin.

Looking back at documenta fifteen

ID.4 Pro: power consumption in kWh/100 km: combined 16,4 (WLTP); CO₂ emissions combined in g/km: 0. Efficiency class: A+++ | ID.3: power consumption in kWh/100 km: combined 16,3 - 15,2 (WLTP); CO₂ emissions combined in g/km: 0. Efficiency class: A+++.

The 15th instalment of international art exhibition documenta was all about sustainability in 2022. As one of the main partners, Volkswagen supported these objectives and provided visitors on the 100 days of the exhibition with 50 electric vehicles, 42 charging stations, and 50 rental bikes. And the best thing is: to promote electromobility, the majority of the newly erected charging infrastructure will remain in place, thus strengthening the infrastructure in the Kassel region on its road to e-mobility.

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