2. Sustainability
  3. Strategy, Policy & Engagement
  4. Engagement
  5. Culture

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When we at Volkswagen support culture and the arts today, then we are taking responsibility for tomorrow.

Volkswagen Cultural Engagement

Because the future is being shaped when creativity unfolds. As a global and socially responsible company, we translate this belief into numerous projects which we strengthen in the frame of long-term partnerships and sustainable collaborations with artists, cultural visionaries and internationally leading institutions. With our help, an even larger audience gets in touch with creative works and ideas. And we firmly support cultural education programmes enabling people to understand the power of art and inspiring them to act creatively.

Volkswagen Group Art4All

Time and time again, museum makers surprise us with innovative concepts and content. And so immersing oneself in art has long been worthwhile not only for enthusiasts, but also for curious viewers and newcomers.

With the Volkswagen Group Art4All initiative, Volkswagen supports cultural partners in making their offerings accessible to a broad public. Visitors to the Neue Nationalgalerie and the Hamburger Bahnhof – Museum für Gegenwart in Berlin as well as the Kunstmuseum in Wolfsburg regularly enjoy free admission and special guided tours, workshops and numerous special events.

10-jähriges Jubiläum MoMa-Kooperation

Performance: ATM Presents DEN$E, performers name: Bubblesz
Photograph: Aliza Sena

“We celebrate creativity” – this is the claim and standard of Museum of Modern Art in Manhattan. As one of the world’s most important venues for the art of our time, MoMA and MoMA PS1 are among the world’s most respected pioneers with their exhibitions and extensive educational programme.

As a long-standing partner, Volkswagen has contributed to many extraordinary experiences, including a Kraftwerk concert at MoMA, a show of Björk’s work or the presentation of the fascinating “Rain Room” installation. As the main partner of the education programme, Volkswagen also supports the development of new online formats for curious people all over the world.

Fostering young talent: Volkswagen Fellows

Photo: Philipp Gladsome

Since 2012, Volkswagen has regularly supported young scientific talent on their way into the art and culture scene. In cooperation with institutions such as the Kunstmuseum Wolfsburg, the Hamburger Bahnhof – Museum für Gegenwart in Berlin and the phaeno science museum, the Volkswagen Fellows are directly involved in everyday museum life, they gain valuable experience and support the institutions with their respective expertise.

Cultural diversity around the world

Foto: Volker Kreidler

With its global promotion of culture, Volkswagen is making art and culture accessible to millions of people. The promotion of cultural projects at the group’s sites is an expression of the social responsibility and the strengthening of cultural diversity in the various regions.

The support ranges from small collaborations to partnerships of international significance, as well as cooperations with major social relevance, such as Volkswagen Art4All from Wolfsburg to Berlin.

Big crowd-puller at Guggenheim Museum Bilbao

Photo: Guggenheim Museum Bilbao

Volkswagen was main partner of one of the most successful exhibitions at the renowned Guggenheim Museum Bilbao. From 8 April to 18 September 2022, more than 750,000 visitors saw the exhibition “Motion. Autos, Art, Architecture”, which was curated by star architect Lord Norman Foster. The exhibition spectacularly formed a bridge between the history of mobility and the design of urban spaces. It also took a look into the future of mobility with the “Future Gallery”.

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