2. Sustainability
  3. Strategy, Policy & Engagement
  4. Engagement
  5. Culture

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When we at Volkswagen support culture and the arts today, then we are taking responsibility for tomorrow.

Volkswagen Cultural Engagement

Because the future is being shaped when creativity unfolds. As a global and socially responsible company, we translate this belief into numerous projects which we strengthen in the frame of long-term partnerships and sustainable collaborations with artists, cultural visionaries and internationally leading institutions. With our help, an even larger audience gets in touch with creative works and ideas. And we firmly support cultural education programmes enabling people to understand the power of art and inspiring them to act creatively.

Art and automobile – creative fascination at the Guggenheim Museum in Bilbao

Photo: Guggenheim Museum Bilbao

Feel the charm of automotive culture looking at the gaze of Andy Warhol, Donald Judd or Giacomo Balla. This is made possible by the exhibition “Motion. Cars, Art, Architecture”, curated by architecture icon Lord Norman Foster.

Until 18 September, the Volkswagen-supported show at the world-famous Guggenheim Museum in Bilbao is inviting visitors on a unique journey through time. Legends of automotive history meet prestigious works of art. And for the first time, the results of an international university project on the future of mobility are on display.

Highlight video: Motion. Autos, Arts, Architectur

“This exhibition celebrates the art of the automobile design and explores its cultural links to art and architecture. It could be a requiem for the age of combustion as it makes a leap into the future with a gallery devoted to the work of fifteen schools of design and architecture, who have been invited to imagine mobility at the end of this century – coincident with the 200th anniversary of the birth of the automobile.”

Lord Norman Foster Curator of the exhibition:

documenta fifteen in Kassel

Every five years, Kassel turns into an international art metropolis. In its 15th edition, the world art exhibition is dedicated to sustainability. The path through the 32 exhibition venues becomes a discovery tour for the public to artistic positions that deal with the pressing ecological and social issues of our time.
Volkswagen is the main partner supporting documenta fifteen, which runs until 25 September, with an e-vehicle fleet, charging stations, free bicycle hire and technical assistance for the “citizenship” art project. Volkswagen has also provided Art4All with 14,000 free tickets for school students.
Film for the opening of documenta fifteen in a new edited version: Link to video >

Volkswagen Art4All – or the ease of discovering art!

Photo: Robert Schittko

Time and time again, museum makers surprise us with innovative concepts and content. And so immersing oneself in art has long been worthwhile not only for enthusiasts, but also for curious viewers and newcomers.

With the Volkswagen Art4All initiative, Volkswagen supports cultural partners in making their offerings accessible to a broad public. Visitors to the Neue Nationalgalerie and the Hamburger Bahnhof – Museum für Gegenwart in Berlin as well as the Kunstmuseum in Wolfsburg regularly enjoy free admission and special guided tours, workshops and numerous special events.

10-jähriges Jubiläum MoMa-Kooperation

Performance: ATM Presents DEN$E, performers name: Bubblesz
Photograph: Aliza Sena

“We celebrate creativity” – this is the claim and standard of Museum of Modern Art in Manhattan. As one of the world’s most important venues for the art of our time, MoMA and MoMA PS1 are among the world’s most respected pioneers with their exhibitions and extensive educational programme.
As a long-standing partner, Volkswagen has contributed to many extraordinary experiences, including a Kraftwerk concert at MoMA, a show of Björk’s work or the presentation of the fascinating “Rain Room” installation. As the main partner of the education programme, Volkswagen also supports the development of new online formats for curious people all over the world.

Fostering young talent in art and culture: Volkswagen Fellows

Photo: Philipp Gladsome

Since 2012, Volkswagen has regularly supported young scientific talent on their way into the art and culture scene. In cooperation with institutions such as the Kunstmuseum Wolfsburg, the Hamburger Bahnhof – Museum für Gegenwart in Berlin and the phaeno science museum, the Volkswagen Fellows are directly involved in everyday museum life, they gain valuable experience and support the institutions with their respective expertise.

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