Cultural Engagement

When we at the Volkswagen Group support culture and the arts today, then we are taking responsibility for tomorrow.
Because the future is being shaped when creativity unfolds. As a global and socially responsible company, we translate this belief into numerous projects which we strengthen in the frame of long-term partnerships and sustainable collaborations with artists, cultural visionaries and internationally leading institutions. With our help, an even larger audience gets in touch with creative works and ideas. And we firmly support cultural education programs enabling people to understand the power of art and inspiring them to act creatively.

Architecture Biennale 2023: Focus on sustainability

In Venice, the German Pavilion’s curators put the focus on the issues of care, repair and maintenance. The innovative “Open for Maintenance – Wegen Umbau geöffnet” concept was on show in the Giardini from May 20 to November 26, 2023. During the Biennale, workshops were held regularly at the German Pavilion. The Volkswagen Group is main partner of the curator team from Arch+, SUMMACUMFEMMER and BÜRO JULIANE GREB.

Find out more

“Flashes of Memory. Photography in the Holocaust”

As an educational partner, the Volkswagen Group is supporting the exhibition project “Flashes of Memory. Photography in the Holocaust” at the Museum of Photography in Berlin. Until January 28, 2024, the exhibition of the International Memorial Yad Vashem can be seen for the first time outside Jerusalem. It shows photographs taken during the years of the Holocaust.

Find out more

Volkswagen Group Art4All

Time and time again, museum makers surprise us with innovative concepts and content. And so immersing oneself in art has long been worthwhile not only for enthusiasts, but also for curious viewers and newcomers. With the Volkswagen Group Art4All initiative, the company supports cultural partners in making their offerings accessible to a broad public. Visitors to the Neue Nationalgalerieand the Hamburger Bahnhof – Nationalgalerie der Gegenwart in Berlin as well as the Kunstmuseum in Wolfsburg regularly enjoy free admission and special guided tours, workshops and numerous special events.

10th Anniversary MoMA Cooperation

Performance: ATM Presents DEN$E, performers name: Bubblesz Photograph: Aliza Sena

“We celebrate creativity” – this is the claim and standard of the Museum of Modern Art (MoMA) in Manhattan. As one of the world’s most important venues for the art of our time, MoMA and MoMA PS1 in Queens are among the world’s most respected pioneers with their exhibitions and extensive educational program.

Since 2012, the Volkswagen Group has contributed to many extraordinary experiences, including a Kraftwerk concert at MoMA, a show of Björk’s work or the presentation of the fascinating “Rain Room” installation by Random International. As the main partner of the education program, the Volkswagen Group also supports the development of new online formats for curious people all over the world.

Fostering young talent: Volkswagen Group Fellows

Since 2012, the Volkswagen Group has regularly supported young scientific talent on their way into the art and culture scene. In cooperation with institutions such as the Kunstmuseum Wolfsburg, the Hamburger Bahnhof – Nationalgalerie der Gegenwart in Berlin and the phaeno science museum, the Volkswagen Group Fellows are directly involved in everyday museum life, they gain valuable experience and support the institutions with their respective expertise.

Cultural diversity around the world

North/South power plant in Wolfsburg Photo: Volker Kreidler

With our global promotion of culture, we are making art and culture accessible to millions of people. The promotion of cultural projects at the Volkswagen Group’s sites is an expression of the social responsibility and the strengthening of cultural diversity in the various regions.

The support ranges from small collaborations to partnerships of international significance, as well as cooperations with major social relevance, such as Volkswagen Group Art4All from Wolfsburg to Berlin.

Big crowd puller at Guggenheim Museum Bilbao

The Volkswagen Group was main partner of one of the most successful exhibitions at the renowned Guggenheim Museum Bilbao. From April 8 to September 18, 2022, more than 750,000 visitors saw the exhibition “Motion. Autos, Art, Architecture”, which was curated by star architect Lord Norman Foster. The exhibition spectacularly formed a bridge between the history of mobility and the design of urban spaces. It also took a look into the future of mobility with the “Future Gallery”.

EPHRA: Children discover art

The Berlin-based cultural organization EPHRA brings children and art together. The aim is to enable children to see the world through art and to encourage artists to open up to young perspectives. As part of the exhibition “Gedanken spielen Verstecken” (Thoughts Play Hide-and-Seek), 22 internationally working artists such as Olafur Eliasson, Karin Sander and Tomás Saraceno were on show at Haus Kunst Mitte. On four Volkswagen Group Art4All Sundays, visitors were given free admission.

Find out more (German)